Sascha Lobo

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Sascha Lobo at the Frankfurt Book Fair 2019

Sascha Lobo (born May 11, 1975 in West Berlin ) is a German blogger , book author , journalist and copywriter . Thematically, Lobo's texts mostly deal with the Internet , mixed reality and digital technologies and deal with their effects on social development.

Career

Sascha Lobo is the son of a German mother and an Argentine father. His mother worked as an archaeologist and art historian . He grew up in Berlin-Wilmersdorf and graduated from the Friedrich-Ebert-Gymnasium there in 1994 . From 1995 he first studied journalism at the Free University of Berlin and then biotechnology at the Technical University of Berlin . He completed a degree in social and business communication at the Berlin University of the Arts , which he began in 1998 with a diploma .

In mid-2000, Lobo founded an advertising agency specializing in the New Economy , which had to file for bankruptcy at the end of 2001 . Subsequently, Lobo was employed by a Berlin advertising agency as the creative director in the Internet sector, developed freelance advertising campaigns and wrote as a freelancer for the magazine Blond . As an advertising copywriter, he has worked over the years, according to his own account, "for a third of the DAX companies".

In 2005, Lobo co-founded the blog giant machine, which was awarded the Grimme Online Award , among other things, and was the chief editor of the “virtuoso reservoir of curiosities relating to new inventions”. Together with Holm Friebe , Lobo published the book We call it work - the digital bohème or: intelligent life beyond permanent employment in 2006 . The publication was accompanied by the blog wirnennenesarbeit.de written by Lobo . In the Central Intelligence Agency , Lobo works as an unofficial employee , a parody of IM .

In 2007, Lobo and Johnny Haeusler founded the blog marketer Adnation , initially trading as Adical , and was responsible for acquiring advertising customers for the first two years. In 2011 the company was taken over by Mokono . He was a columnist for the magazine Tomorrow and wrote for the 01blog the Cebit . As a co-author, Sascha Lobo and Kathrin Passig published the book Getting things regulated - without a spark of self-discipline in 2008 . Under prokrastination.com has also blogged this. At the beginning of 2009, Lobo started his private blog saschalobo.com , the majority of the content of which is released for non-commercial purposes under a Creative Commons license.

Lecture by Sascha Lobo at re: publica 2013: "Surprise lecture II"

Lobo was a member of the SPD's online advisory board from 2007 to 2009 and a member of the D21 initiative from 2008 to 2010 . Since 2017 he has been a member of the digital council of the state government of Lower Saxony.

From February 2009 to August 2010 Sascha Lobo was together with Mario Sixtus in the glossary Sixtus vs. Lobo can be seen in the new computer program on 3sat . In 2009 he was the protagonist of the documentary The Loboist on Arte . For ZDFneo he shot the documentary manipulated in 2017 and the documentary radicalized in 2019 .

As of July 2009, Sascha Lobo was advertising the telecommunications provider Vodafone . The brand campaign was received extremely negatively in the blogosphere . Lobo’s involvement and the blogger Ute Hamelmann , who also worked as a blogger, were particularly accused and sharply criticized for the appropriation of Web 2.0 by the telecommunications company.

On 18 May 2010 was Lobo "editor in chief for a day" in Koblenz appearing Rhein-Zeitung . In the summer of 2010, Lobo spoke up as an expert on the subject of the upcoming activation of Google Street View in Germany . In his own words, he wrote a contradiction to contradiction , which in his own words was not legally established , with which house owners or residents could ensure that the facade of a building, considered by Lobo as a public matter, would appear in the Google service, even if third parties did not want it.

In 2010 his novel Strohfeuer appeared on the New Economy. The book was described as entertaining by Florian Illies and Wolfgang Herrndorf , but criticized as unsurprisingly by Uwe Ebbinghaus in the FAZ.

Since January 2011 he has been writing the column S.PON - Die Mensch-Maschine for Spiegel Online . In February 2011, he advocated “a sensible culture of abuse ” on the Internet and called for a “decriminalization of degradation on the Internet”, especially for those companies that would try to “silence critics” with the “battle cry of defamatory criticism ”. Also in 2011 he was awarded the Signs Award in the Visions in Communication category. He has been a member of the jury of the German Reporter Award since 2012 .

Together with Christoph Kappes, he founded the e-book platform Sobooks in 2014. In 2018 Sobooks was discontinued due to "wrong business decisions". In 2014, Lobo coined the term “latent Nazi” in connection with the Pegida demonstrators.

Lobo is one of the initiators of the Charter of Fundamental Digital Rights of the European Union , which was published at the end of November 2016.

reception

Occur

Lobo has been referred to by various media as the " class representative for Web 2.0". In addition to Mercedes Bunz , Stefan Niggemeier , Kathrin Passig and Mario Sixtus , Lobo was one of the few so-called "Internet experts" for a long time until the Pirate Party was more widely established and thus filled a gap in Christian Stöcker's presentation in 2011. The majority of the digital natives , the "supposedly stupid, brutalized, dumb-surfed", are not yet of an age at which they can occupy leadership positions in society. Therefore, people like to talk a lot over their heads. Andrea Hanna Hünniger commented on Lobo's media presence: “Lobo blogs, talks, explains, tweets and columns on practically every website”. His supposed omnipresence leads to Lobo being “passionately hated”. So Lobo is often portrayed more as a “class clown” than as a “class representative”. In 2010, Lobo was voted 7th among the “100 most embarrassing Berliners” by the Berlin city magazine Tip .

Mohawk

Lobo has been wearing a red mohawk with his suit and shirt since 2006 , according to his own statement, in order to achieve a higher recognition value. Numerous texts about Lobo address his hairstyle, often in combination with the quote attributed to him that he is "the owner of a good hairstyle". It is not uncommon for people to react negatively to Lobo's appearance. Lobos hairstyle was criticized as cultural appropriation by various journalists .

Neologisms

Together with Holm Friebe, Lobo coined the use of the term “ digital bohème ” in German in 2006 and contributed to the establishment of the Anglicism “ Shitstorm ” with a lecture at the re: publica 2010 . Lobo uses numerous neologisms in his texts as well as in the book Wortschatz: 698 new words for all situations (2011), which, however, have not entered the language.

Controversy over regulation of opinions

In the talk show Maybrit Illner under the title "Words, anger, contradiction - prohibit hatred, endure opinion?" In November 2019, Lobo spoke out in favor of regulating certain opinions ("I believe that we need a certain form of regulating opinion" ). Thereupon the FAZ accused him of wanting to forbid opinions, “and indeed any that do not fit into his definition of the 'democratic spectrum'.” Lobo accused the FAZ on Twitter of the misrepresentation, “I want to 'forbid any opinion' that I had democratically does not fit. But I said: 'We should be honest enough to admit that certain opinions have to be regulated in Germany' - using the example of Holocaust denial , which is considered an opinion elsewhere. "

Personal

Sascha Lobo claims to have an ADD diagnosis. He married the blogger Meike Lobo (née Stoverock), whom he said he met on Twitter .

Fonts

  • Holm Friebe, Sascha Lobo: We call it work - the digital bohemian or: intelligent life beyond permanent employment. Heyne, Munich 2006, ISBN 3-453-12092-2 .
  • Kathrin Passig, Holm Friebe, Aleks Scholz, Sascha Lobo (eds.): Giant machine - the best from the brand new universe. Heyne, Munich 2007, ISBN 978-3-453-61001-9 .
  • Kathrin Passig, Sascha Lobo: Getting things sorted - without a spark of self-discipline. Rowohlt, Berlin 2008, ISBN 978-3-87134-619-4 .
  • Sascha Lobo: Flash in the pan . Rowohlt, Berlin 2010, ISBN 978-3-87134-678-1 .
  • Sascha Lobo, NEON: Vocabulary: 698 new words for all situations , Rowohlt, 2011, ISBN 978-3-499-62823-8 .
  • Kathrin Passig, Sascha Lobo: Internet - Blessing or Curse , Rowohlt Berlin, Berlin 2012, ISBN 978-3-87134-755-9 .
  • Sascha Lobo: Devil cool. Diatribe against a reactionary pose , SuKuLTuR, Berlin 2013, (Series “Enlightenment and Criticism”, No. 511.) ISBN 978-3-95566-021-5 .
  • Christopher Lauer , Sascha Lobo: Rise and Fall of the Pirate Party . 2014
  • Sascha Lobo: Reality shock: ten lessons from the present . Kiepenheuer & Witsch, Cologne 2019, ISBN 978-3-462-05322-7 .

Web links

Commons : Sascha Lobo  - Collection of pictures, videos and audio files

Individual evidence

  1. Berliner Zeitung: “No work for everyone”, September 5, 2007
  2. a b I saschalobo.com
  3. Lectures saschalobo.com
  4. Iro Majestät tagesspiegel.de, May 15, 2017
  5. A look back clique-sued.de, September 10, 2010
  6. "The university? A training camp for self-promotion!" zeit.de, October 15, 2013
  7. "Sascha Lobo" - short portrait on the re: publica 2007 pages ( memento from April 9, 2007 in the Internet Archive )
  8. a b wirnennenesarbeit.de: About the book
  9. Hoffmann and Campe: Sascha Lobo ( Memento from February 27, 2009 in the Internet Archive )
  10. Financial Times Deutschland: "In the Fangs of the Giant Machine", September 15, 2006 ( Memento of October 25, 2006 in the Internet Archive )
  11. Mokono swallows blog marketer adnation heise.de, September 20, 2011
  12. Launched: The Tomorrow Magazine is now from Berlin - The Internet and its Infinite Widths berliner-zeitung.de, February 22, 2008
  13. Seven bloggers for CeBIT internetworld.de, January 24, 2008
  14. Imprint saschalobo.com
  15. ^ SPD online advisory board meutert taz.de, June 18, 2009
  16. Transparency ( memento from March 20, 2018 in the Internet Archive ) saschalobo.com
  17. Sascha Lobo becomes digital expert for Lower Saxony haz.de, January 25, 2017
  18. “Lobo, you pressed sausage with cleaning hairstyle meedia.de, 23 August 2010
  19. Sascha Lobo documentary “Der Loboist” meedia.de, June 5, 2009
  20. Sascha Lobo explains the Internet faz.net, May 18, 2017
  21. From online hatred to assassination: Do online media endanger democracy? weser-kurier.de, October 22, 2019
  22. May Iroquois advertise? In: tagesspiegel.de. July 14, 2009, accessed December 16, 2014 .
  23. Johannes Boie: Criticism of Vodafone advertising - blogger against blogger. In: sueddeutsche.de. May 17, 2010, accessed December 16, 2014 .
  24. Horizon: “Vodafone Marketer Gründgens: We knew we would also polarize” , July 2009
  25. Objection against the objection taz.de, August 11, 2010
  26. Work and Structure: Eight: Work and Structure. Accessed November 24, 2019 (German).
  27. Sascha Lobo: Flash in the pan. Novel. Retrieved November 24, 2019 .
  28. SPON - The man-machine , column at Spiegel Online
  29. Sascha Lobo: SPON - The man-machine: Mob to the mouse! In: Spiegel Online . February 16, 2011, accessed December 16, 2014 .
  30. Signs Award 2011 signs-award.de
  31. German Reporter Award 2012 reporter-forum.de
  32. ^ Social Reading: Sobooks wants to compete against Amazon heise.de, October 11, 2014
  33. Sobooks e-reading platform closes its doors turi2.de, June 3, 2018
  34. Jasper von Altenbockum : The Dumbing Down of the Occident faz.net, December 19, 2014
  35. ^ Deutsche Welle: Sascha Lobo, author, blogger, web expert , April 19, 2013
  36. a b c Christian Stöcker: Nerd Attack! A history of the digital world from the C64 to Twitter and Facebook , 2011, p. 261.
  37. a b c Martin Gropp: One man, two souls. In: FAZ.net . April 2, 2012, accessed December 16, 2014 .
  38. a b  Andrea Hanna Hünniger: Asked and hated. In: Zeit Online. April 20, 2012, accessed December 16, 2014 .
  39. The 100 most embarrassing Berliners. Sascha Lobo - Blogwurst. In: tip Berlin. January 2010, pp. 26-40 , archived from the original on April 1, 2016 ; accessed on June 21, 2019 .
  40. Doris Akrap: Talking about racism: Who knows, I decide . In: The daily newspaper: taz . November 30, 2016, ISSN  0931-9085 ( taz.de [accessed August 25, 2020]).
  41. Butcher - 9 minutes net. Retrieved August 25, 2020 .
  42. The world of neologisms. Retrieved August 25, 2020 .
  43. ^ Frank Lübberding: TV review: "Maybrit Illner": Regulation of freedom of expression. FAZ , November 15, 2019, accessed on November 15, 2019 .
  44. Sascha Lobo: Tweet. Twitter , November 15, 2019, accessed November 15, 2019 .
  45. Judyta Smykowski: Report on people with disabilities. The “N # mmer Magazine” - Modern Living with Autism and AD (H) D. In: Leidmedien.de. March 21, 2015, accessed June 17, 2015 .
  46. Iro Majesty. Retrieved August 26, 2020 .
  47. re: publica: re: publica 2018 - Sascha Lobo: Pop and Anti-Pop - How the Internet taught us to fight. And what for. May 3, 2018, Retrieved May 6, 2018 (position at 12m26s).
  48. Lobo and Lauer tearing apart the story of the pirate party heise.de, November 24, 2014
  49. The end of the nerds faz.net, November 23, 2014