Sociological advice
Sociological advice advises companies, organizations or state institutions on solving a social problem. She makes customers familiar with the structure of a social context. Sociological advice links social science knowledge with practice in business and society. The professional association of German sociologists in particular has committed itself to providing sociological advice.
General current diagnoses and questions about the future are just as much a focus of her work as questions about organization and communication in society .
history
Even the founder of sociology , Auguste Comte , saw himself as a consultant. Specifically, however, it is a form of advice that has become known since the 1990s, particularly through organizational advice.
working area
- Introduction of new technologies: For example, when a technology is being introduced, it recommends a technology assessment or, when introducing a product, a market assessment from the perspective of brand sociology and trend research .
- Sociological organizational advice: The sociological organizational advice designs the cooperation in organizations and reveals their weak points in the process.
- Social inequality: As a matter of principle, sociological advice also includes pointing out social inequalities in society and suggesting how equal opportunities could be strengthened.
In connection with other sciences, the sociological advice works in the following fields of activity and work:
- Business consulting
- Policy advice
- Environmental advice
- Trend and future research
- Organization and personnel consulting
- Career and educational advice
- Advice in the social field and in medicine
- Communication and marketing advice
literature
- Annette von Alemann: Sociologists as consultants. An empirical study on the professionalization of sociology. Opladen 2002.
- Annette von Alemann, Tanja Klenk, Stefan Schwarz: Sociological advice - a position paper. In: Social Sciences and Professional Practice . 27, H. 2, 2004, pp. 203-220.
- Heine von Alemann, Annette Vogel (ed.): Sociological advice. Fields of practice and perspectives. IX. Conference for Applied Sociology. Opladen 1996.
- Birgit Blättel-Mink, Ingrid Katz (ed.): Sociology as a profession. Sociological advice between science and practice. VS, Wiesbaden 2004.
- Nina Degele , Tanja Münch, Hans J. Pongratz, Nicole Saam (eds.): Sociological consulting research. Perspectives for the theory and practice of organizational consulting. Opladen 2001.
- Bernhard Mann , Wolfgang Petran: Que savent faire les socioloques que les autres ne savent pas faire? La sociologie professional en Allemagne. In: Sociologies pratiques. 20, 2010, pp. 149-158.
- Renate Ohly: Sociological advice. An overview. In: Social Sciences and Professional Practice. 23, H. 3, 2000, pp. 296-299.
- Hans J. Pongratz: Sociology as a Challenge for Consulting Organizations. In: Social Sciences and Professional Practice. 26, H. 1, 2003, pp. 79-93.
- Michael Scherf: Consulting as a system. On the sociology of organizational consulting. Wiesbaden 2002.
- Stefan Schwarz: Structure, organization and knowledge. New perspectives in organizational consulting. Wiesbaden 2008.
- Annette Vogel: The professionalization of sociological advice. In: Social Sciences and Professional Practice. 23, H. 4, 2000, pp. 323-337.