Spotlight Festival

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The festival for moving image communication spotlight is a competition for professional moving image communication in German-speaking countries, organized by spotlight Internationales Werbefestival GmbH, which has been held annually since 1998.

spotlight is the largest and most important advertising film festival in Germany and, along with the Cannes Lions, D&AD London, New York Festivals and ADC Festival Hamburg, is one of the world's most important creative competitions in the German creative ranking of HORIZONT as well as W&V and Handelsblatt.

Festival logo

Competitions

The competition is divided into two sections: "spotlight PROFESSIONALS" for contributions from advertising agencies, film productions and advertising companies - and "spotlight STUDENTS" for spots in which film school students and students are significantly involved. spotlight STUDENTS is the market leader in young talent competitions for moving image communication in German-speaking countries.

The special feature of the festival is the parallel evaluation of all entries from both competitions by both an expert jury and an audience jury.

Categories

The spotlight festival continuously observes the different currents and developments in moving image communication. The festival defines, expands and updates the categories for the competition entries accordingly.

In the festival year 2020 spotlight defines the following categories for the PROFESSIONALS competition:

  • TV & CINEMA
  • WEB & MOBILE
  • TRAILER / TEASER / TRENNER
  • ANIMATION
  • DIGITAL CAMPAIGN
  • DIGITAL INNOVATION
  • SOCIAL INFLUENCE

For the STUDENTS competition:

  • TV & CINEMA
  • WEB & MOBILE
  • SOCIAL INFLUENCE

jury

Expert jury

The approximately 20-25-strong expert jury is made up of representatives from the fields of creation and design, teaching and research, marketing and media. The focus is in particular on the top creatives from Germany's leading advertising agencies and film productions.

Audience jury

The festival audience evaluates the competition entries in real time using digital voting.

In the Corona year 2020, the public vote was moved completely to the Internet for the first time.

Festival program

Over the years, the spotlight festival has developed into a two-day media congress that offers informative events for the creative industry as well as a public audience.

spotlight THROUGH VIEW 2.0

The event introduces schoolchildren to the diversity of moving image communication and the creative industry and creates media skills for the consumers and producers of tomorrow. In a media educational workshop, elementary knowledge about moving images is imparted. Afterwards, the young people have the opportunity to discuss with creative people from the industry.

spotlight FORUM

The concept “From top makers for top inspirations” brings together international creatives and those responsible for marketing in the communications industry in order to inform and discuss current topics and trends in the film and advertising industry.

spotlight AWARD GALA

The spotlight AWARD GALA represents the traditional showdown of the festival, when the decisions of the expert jury and the audience jury meet and the awards are presented in a public award ceremony in front of the top creatives from advertising agencies and film productions as well as an advertising-savvy general audience.

history

  • 1998: Founding in Ravensburg as the "international TV spot and advertising film festival spotlight"
  • 1999: Introduction of the spotlight STUDENTS competition for young talent
  • 2000: Introduction of the spotlight-FACHJURY - as a counterpart to the spotlight-AUDIENCE JURY, which has existed since the beginning
  • 2003/2004: First inclusion in the German creative ranking
  • 2007: Introduction of the new WEB & MOBILE competition category
  • 2012: Introduction of the spotlight CASES category (from 2016: DIGITAL CAMPAIGN)
  • 2014: Admission to the group of 15 most important creative competitions worldwide in the rankings of W&V and Handelsblatt as well as HORIZONT
  • 2015: For the first time in the Baden-Württemberg state capital Stuttgart in cooperation with the Animated Com Award as part of the ITFS
  • 2016: Introduction of the spotlight categories
    • ANIMATED COM (from 2018: ANIMATION)
    • TRAILER / TEASER / TRENNER
  • 2017: Introduction of the spotlight DIGITAL INNOVATION category
  • 2020: Introduction of the spotlight SOCIAL INFLUENCE category

Venues

Web links