Hamburg scene

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description Hamburg city magazine
publishing company VKM publishing office for media content
First edition November 1973
Frequency of publication per month
Widespread edition 14 455 copies
Editor-in-chief Hedda Bültmann
Web link

Scene Hamburg is a city ​​magazine that appears in Hamburg , and Klaus Heidorn is considered the founder. The first edition appeared in 1973; This makes it the oldest city magazine in Germany after the Berlin magazine tip .

Content focus

In addition to articles and reports on political, social and city-specific topics, service parts, restaurant reviews and news from the city, the magazine contains extensive coverage of Hamburg's cultural life as well as a program section and classified ads. Once a year, the restaurant guide Szene Hamburg Food + Drink and the culture and shopping guide Hamburg buy one , twice a year at the beginning of the semester, the Uni-Extra .


Financially, the Hamburg scene, like almost all city magazines of the 1970s and 80s in Germany, was under constant financial pressure from the start. In particular, the free advertising papers such as Prinz made it difficult for the small alternative publishers to assert themselves in the market. Shortly before the founder Heidorn's suicide in 2000, he sold the publishing house to the SPD's own publishing company, DDVG. In 2004 the shares were hastily sold after the magazine had mutated into a “scandal company” for the publishing company. The background to this assessment was that the circulation figures had been embellished over the years, so that financially a loss-making business threatened. A consulting company took over the management until the publisher Gerhard Fiedler took over the entire shares of the publisher. This is followed by a rigid savings plan that provided for drastic savings, especially in the area of ​​personnel costs. The Hamburg scene now appears monthly in the VKM publishing office for media content.

At the end of February 2015, the publisher had to file for bankruptcy. The reason for this were u. a. the falling advertising revenue, but also the associated decrease in circulation. While around 40,000 magazines were being printed per month in the early 2000s, in the fourth quarter of 2014 it was only around 17,000 copies. The aim of the bankruptcy was to continue the business under a financially protected roof, similar to other bankruptcies in the media sector - e.g. B. those of Weltbild Verlag or the Münchner Abendzeitung .

In April 2015, the continued existence of the city magazine was secured after some Hamburgers acquired the naming rights and gave the publisher a financial injection. A local construction company is also among the investors.

See also

Individual evidence

  1. ^ San: Klaus Heidorn (51): He had to sell his newspaper / in his small apartment he took the poison cocktail. In: Mopo of May 15, 2000, accessed online on December 15, 2018 | 1:16 p.m. - available online
  2. Christoph Twickel: Oh, the "scene". In: Zeit Online, accessed online on December 17, 2018 | 1:04 p.m. - available online
  3. Alexander Josefowicz: Is there a threat to the city magazine “Szene Hamburg”? In: Hamburger Abendblatt from March 3, 2015, accessed online on December 17, 2018 | 12:46 p.m. - available online
  4. ^ Meedia: City magazine Szene Hamburg is insolvent - but will probably be continued. Retrieved online on December 17, 2018 | 1:09 p.m. - available online
  5. Christoph Twickel: Oh, the "scene". In: Zeit Online, accessed online on December 17, 2018 | 1:04 p.m. - available online