Thomas Otter
Thomas Otter (born February 15, 1971 in Graz ) is an Austrian business economist. Since 2007 he has been a professor of business administration specializing in service marketing at the Johann Wolfgang Goethe University in Frankfurt am Main .
Life
Thomas Otter studied at the Karl-Franzens-University Graz and the Vienna University of Economics , where he worked as an assistant. In 2001 he received his doctorate as a research assistant at the Vienna University of Economics and Business. In 2002 he moved to the USA, where he worked as Assistant Professor of Marketing first at the University of California, Riverside, and then at Ohio State University.
Thomas Otter has been Professor of Marketing at the Johann Wolfgang Goethe University in Frankfurt am Main since July 2007. Thomas Otter is married and has two children.
Act
His research focuses on Bayesian modeling of marketing problems. Previously, he worked on modeling product reviews, selection decisions, and the endogeneity problem associated with analyzing marketing decisions. He is associate editor of the journal "Quantitative Marketing and Economics", member of the editorial review board of the "International Journal of Research in Marketing" and the editorial board of "Transfer - Werbeforschung und Praxis" and "der markt".
Publications
- Büschken, Joachim, Thomas Otter, and Greg Allenby (2013), “The Dimensionality of Customer Satisfaction Survey Reponses and Implications for Driver Analysis”, forthcoming at Marketing Science
- Wachtel, Stephan / Otter, Thomas (2012), “Successive sample selection and its relevance for management decisions”, Marketing Science, Vol. 32, 170–185
- Otter, Thomas / Gilbride, Timothy J. / Allenby, Greg (2011), "Testing Models of Strategic Behavior Characterized by Conditional Likelihoods", Marketing Science, forthcoming
- Otter, Thomas / Johnson, Joe / Rieskamp, Jörg / Allenby, Greg / Brazell, Jeff / Diederich, Adele / Hutchinson, Wes / MacEachern, Steven / Shiling, Ruan / Townsend, Jim (2008), "Sequential Sampling Models of Choice: Some Recent Advances, "Marketing Letters, 19, 255-267
- Chandukala, Sandeep R. / Kim, Jaehwan / Otter, Thomas / Rossi, Peter E. / Allenby, Greg (2008), "Choice Models in Marketing: Economic Assumptions, Challenges and Trends", Foundations and Trends in Marketing, 2, 97 -184
- Otter, Thomas / Allenby, Greg / van Zandt, Trish (2008), “An Integrated Model of Choice and Response Time”, Journal of Marketing Research, 45, 5, 593–607
- Shiling, Ruan / MacEachern, Steven / Otter, Thomas / Dean, Angela (2008), “Dependent Poisson Race Models and Modeling Dependence in Conjoint Choice Experiments”, Psychometrika, 73, 2, 261–288
- Qing, Liu / Otter, Thomas / Allenby, Greg (2007): “Investigating Endogeneity Bias in Marketing”, Marketing Science, 26, 642–650
- Sonnier, Garret / Ainslie, Andrew / Otter, Thomas (2007): “Heterogeneity Distributions of Willingness-to-Pay in Choice Models”, Quantitative Marketing and Economics, 5, 313–331
- Otter, Thomas / Frühwirth-Schnatter, Sylvia / Tüchler, Regina (2004): “Bayesian Analysis of the Heterogeneity Model”, Journal of Business & Economic Statistics, 22, 1, 2–15
- Otter, Thomas / Frühwirth-Schnatter, Sylvia / Tüchler, Regina (2004): “Capturing consumer heterogeneity in metric conjoint analysis using Bayesian mixture models”, International Journal of Research in Marketing, 21, 285-297
Web links
- Homepage of the professorship of Thomas Otter
- Literature by and about Thomas Otter in the catalog of the German National Library
| personal data | |
|---|---|
| SURNAME | Otter, Thomas |
| BRIEF DESCRIPTION | Austrian business economist |
| DATE OF BIRTH | 15th February 1971 |
| PLACE OF BIRTH | Graz |