Touch! Generations

from Wikipedia, the free encyclopedia
European "Touch! Generations" logo

Touch! Generations ( Japanese : タ ッ チ ジ ェ ネ レ ー シ ョ ン ズ) is a brand of the console manufacturer Nintendo , under which selected games for the portable console Nintendo DS and for the stationary home console Wii are marketed. According to the company's own homepage, you want to use Touch! Generations “offer something other than car races and shootouts”. The most successful offshoot of the series to date is " Dr. Kawashima's brain jogging ", an easily accessible memory training with scientifically based brain teasers.

target group

With the concepts of the selected games, Nintendo would like to attract not only casual gamers but also inexperienced and older gamers as new customers: “We are sticking to establishing video games as a mass medium that can be fun for everyone. Touch Generations helps beginners and newbies looking for fun and unique experiences unique to Nintendo's DS, ” said George Harrison, senior vice president of Nintendo of America. By sifting through advertising, an adult audience is deliberately addressed.

Each DS title belonging to the series is marked with a red circle in the lower left corner of the box. In this circle three stylized people of different sizes can be seen, which are intended to symbolize the complexity of the target group.

The selection of games is therefore multi-layered: In “ Trauma Center: Under The Knife ” , the player slips into the role of an aspiring young surgeon and performs operations on virtual patients, and the “ Big Brain Academy ” has the ability to determine how difficult their own brain mass is due to loosened brain tissue IQ test tasks is, and improves his language skills with " English Training ".

Development towards a global brand and market-specific differences

After in Japan (where such concepts are common) the Touch! Generations line was a complete success from the start, Nintendo exported the concept to the US and eventually to Europe. The game selection varies from country to country; In Europe, the game manufacturer is also increasingly relying on more traditional concepts.

A "Touch! Generations" series for Nintendo's new home console room Wii appeared a little later.

Games released so far

Europe

(The German titles are listed below)

and more.

North America

Japan

Note: The names of the games partly differ in the three areas; the card and board game collection "Clubhouse Games" is called "42 All-Time Classics" or " 42 Classic Games" in Europe .

Trivia

  • Nintendo had an interesting idea in the States: on September 10th, they celebrate the annual "grandparents day". With the price reduction of the Nintendo DS at this point in time, Nintendo wanted to encourage grandparents to have a DS and a Touch! Generations title to be presented.
  • On his 60th birthday, Nintendo sent US President George W. Bush a package with a nicely wrapped Nintendo DS and Dr. Kawashima's brain jogging. In the enclosed letter, Nintendo congratulated the president on his birthday and at the same time promoted the product.

Registrations as a trademark

Web links