TourMIS
TourMIS is the industry-internal abbreviation for Tourist Marketing Information System , a web portal introduced by Karl Wöber and his team at the Vienna University of Economics in the 1990s and further developed at the University Vienna module since 2007 for the (current) comparison of arrival and overnight results in tourism-relevant countries and Cities. TourMIS belongs to the management information systems and decision support systems .
TourMIS has been supported by Österreich Werbung right from the start and has also been cooperating for several years with the European Travel Commission , the association of national destination marketing organizations in Europe, and with European Cities Marketing , the European city tourism association with an emphasis on adventure tourism and congress tourism.
Working method
The arrival and overnight results of the destinations are entered into the system by the directly responsible destination marketing organization. The automatic plausibility check is carried out using appropriate filters and comparisons. Conspicuous results are checked by a member of the TourMIS team at the Module University directly and in contact with the provider of the data in question. In general, annual results are compared, but a number of cities have agreed to enter their results on a monthly basis to enable very up-to-date trend comparisons. In addition to global results, the figures reported for guests from individual countries of origin or source markets are also compared, with each user being able to individually select the comparison destinations they want. The use of the data is mostly free.
The further development of the system by refining the software and query options takes place at the Department of Tourism and Hospitality Management of the University Vienna module and is still under the direction of Karl Wöber, the president of the private university. Development costs are mainly financed by Österreich Werbung and the European Travel Commission.
resonance
In 2009 Modul University Vienna and Austria Advertising for the development and provision of TourMIS were awarded the Ulysses Prize by the UNWTO , the United Nations World Tourism Organization .
In 2015 TourMIS, which is available in English and German, recorded around 21,500 registered users and 200,000 inquiries. The possibility of exchanging tourism statistics on the Internet leads to constructive discussions and constant improvements to the definitions and survey methods.
Development of the project
In order to be able to use tourism planning instruments and models, internationally comparable data are required. A central aim of TourMIS is therefore to collect and compare the arrival and overnight results of countries and cities relevant to tourism. The arrival and overnight results of the destinations are entered into the system by the directly responsible destination marketing organization. The automatic plausibility check is carried out using appropriate filters and comparisons. Conspicuous results are discovered and corrected by the members themselves or reported to the TourMIS team at the Module University. Authorized market research specialists from local and national tourism organizations regularly exchange their data via TourMIS.
TourMIS thus provides information on current tourism trends and, among other things, has the most comprehensive, regularly updated city tourism statistics in Europe. The market research reports automatically generated on the basis of the data are available to all registered users free of charge.
The collection of international tourism statistics, which later led to the development of TourMIS, began in 1984 when Josef Mazanec at the Vienna University of Economics and Business (WU Vienna) developed a budget allocation model for tourism organizations. The project, which was supported by Österreich Werbung right from the start, started with a database in the Scientific Computing Center in Vienna, which was only available to decision-makers from Österreich Werbung and researchers at WU Vienna.
In 1990 the data was transferred to personal computers and the group of users was expanded to include all tourism organizations in Austria, who received the data on a monthly basis via diskette. With the Internet and a major system change, a system that is widespread in Europe was created in 1998 and is used by the European Travel Commission, the union of the national destination marketing organizations in Europe, and by European Cities Marketing, the European city tourism association.
In 2001, the collection of visitor numbers to European sights was also started. In 2007 new methods were introduced to help managers measure and compare seasonal fluctuations in demand in their destination. In 2010 the system was expanded to include a hybrid forecast model for predicting the touristic time series available in TourMIS. In 2012 a BCG matrix model was introduced to analyze changes in market volume, market share and guest mix in tourist destinations.
New data and analysis models are developed, discussed and tested at regular working meetings of experts from all over Europe.
Web links
Individual evidence
- ↑ Karl W. Wöber: Information supply in tourism management by marketing decision support systems , in: Journal Tourism Management , 2003, Volume 24, No. 3, p. 241 ff.
- ↑ Announcement about the award ceremony on the MU website, May 28, 2009