Josef Mazanec

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Josef Alfred Mazanec (born January 3, 1947 in Vienna ) was a full university professor from 1981-2010 head of the Institute for Tourism and Leisure Management at the Vienna University of Economics and Business and has been a professor at the Department of Tourism and Hospitality Management in English since 2011 Language operated module University Vienna .

education

After his graduation 1965-1968 studied Mazanec at the former World Trade University, graduating in 1969 with the degree of Master of Business from. Subsequently, he took a doctoral degree from 1968–1972, which he obtained in 1972 with a doctorate as Dr. rer. comm. completed. His areas of expertise were marketing and market research. In 1979 Mazanec completed his habilitation at the Vienna University of Economics and Business and received the venia docendi, the academic license to teach.

Professional

1970–1981 Mazanec initially worked as an assistant at the Institute for Advertising and Market Research at the University of World Trade in Vienna, renamed the University of Economics in 1975, and later as an associate professor. 1971–1981 he was also the Austrian delegate to the European Association of Advertising Agencies (EAAA).

In 1981 he succeeded Paul Bernecker , 1952–1965 head of the forerunner of Austria Advertising , and head of the Institute for Tourism and Leisure Management.

Furthermore, Mazanec was Vice Rector of the Vienna University of Economics and Business from 1997–2002 and head of the university course for tourism industry for many years.

In the research he carried out personally, Mazanec dealt with consumer behavior in tourism, with the utilization of scientific knowledge in practical marketing work in the tourism industry and with the complex of topics information technology and tourism. One of his outstanding works was the development of a budget optimization model for the allocation of advertising budgets for tourism organizations. The data required in this model later led to the development of Europe's leading marketing information system TourMIS .

Memberships

Josef Mazanec is a member of the following associations:

  • International Academy for the Study of Tourism (IAST), founding member
  • American Marketing Association (AMA)
  • European Marketing Academy (EMAC)
  • Travel & Tourism Research Association
  • Association Internationale d'Experts Scientifiques du Tourisme (AIEST), Board Member 1984–1994
  • Board member, Austrian Society for Applied Research in the Tourism and Leisure Industry (ÖGAF), Vice President 1981–1997

Works

Source: Andreas H. Zins, Sara Dolnicar: Building tourism knowledge through quantitative analysis: the legacy of Josef Mazanec. In: International Journal of Culture, Tourism and Hospitality Research. ISSN  1750-6182 , Emerald Group Publishing, Bingley (West Yorkshire) , England 2012, Vol. 6, Issue 4

  • F. Davies, M. Goode, JA Mazanec, L. Moutinho: LISREL and neural network modeling: two comparison studies. In: Journal of Retailing and Consumer Services. Vol. 6 No. 4, 1999, pp. 249-261.
  • W. Ender, R. Fuhri, JA Mazanec, M. Steiner: From Hotel Management to Management Science of Tourism? - Contemporary tasks in business administration in tourism. In: the market. Vol. 85, 1983, pp. 36-46.
  • N. Franke, JA Mazanec: The six scientific identities of marketing: a vector quantization of research approaches. In: European Journal of Marketing. Vol. 40 Nos 5/6, 2006, pp. 634-61.
  • H. Hruschka, JA Mazanec: Computer-assisted travel counseling. In: Annals of Tourism Research. Vol. 7 No. 2, 1990, pp. 208-227.
  • JA Mazanec: Attitude measurement in marketing research: one-dimensional-summative or multi-dimensional? In: the market. Vol. 55 no. 3, 1975, pp. 89-92.
  • JA Mazanec: Classifying tourists into market segments: a neural network approach. In: Journal of Travel and Tourism Marketing. Vol. 1 No. 1, 1992, pp. 39-59.
  • JA Mazanec: Introducing learning and adaptivity into web-based recommender systems for tourism and leisure services. In: Tourism Review / Journal for Tourism. Vol. 57 No. 4, 2002, pp. 8-14.
  • JA Mazanec: BeSEM sorcerer's apprentice - or what users should know about the use and misuse of structural equation modeling in business research. In: Advertising Research and Practice. Vol. 52 no. 1, 2007, pp. 25-30.
  • JA Mazanec: Exploring tourist satisfaction with nonlinear structural equation modeling and inferred causation analysis. In: Journal of Travel and Tourism Marketing. Vol. 21 No. 4, 2007, pp. 73-90.
  • JA Mazanec: New frontiers in tourist behavior research: steps toward causal inference from non-experimental data. In: Asia Pacific Journal of Tourism Research. Vol. 12 No. 3, 2007, pp. 223-235.
  • JA Mazanec: Unraveling myths in tourism research. In: Tourism Recreation Research. Vol. 34 No. 3, 2009, pp. 319-323.
  • JA Mazanec, A. Ring, B. Stangl, K. Teichmann: Usage patterns of advanced analytical methods in tourism research 1988-2008: a six journal survey. In: Information Technology and Tourism. Vol. 12 No. 1, 2010, pp. 17-46.
  • H. Strasser, JA Mazanec: A Nonparametric Approach to Perception-Based Market Segmentation: Foundations. Springer, New York, NY 2000.

Web links

Individual evidence

  1. ^ Josef A. Mazanec: A Decision Support System for Optimizing Advertising Policy of a National Tourist Office: Model Outline and Case Study. In: International Journal of Research in Marketing. Elsevier- Verlag, Amsterdam 1986, ISSN  0167-8116 , edition 2, p. 63 ff.
personal data
SURNAME Mazanec, Josef
ALTERNATIVE NAMES Mazanec, Josef Alfred
BRIEF DESCRIPTION Austrian university professor
DATE OF BIRTH January 3, 1947
PLACE OF BIRTH Vienna