tractor pool
| tractor pool
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|---|---|
 |
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| legal form |
Corporation (LV digital GmbH) |
| founding | 2000 |
| Seat | Munster , Germany |
| management | Marco Laukötter Matthias Weddeling |
| Website | www.traktorpool.de |
tractorpool is an online marketplace for brand-new and used agricultural machinery . The offer went online in November 2000. As an advertisement model, the online marketplace currently has over 66,000 agricultural machines from around 1,800 dealers in Germany and abroad and covers 90 percent of the retailer's offers. More than 60 percent of sales in agricultural machinery are generated through tractor pool .
In 2015 traktorpool reached over 2.5 million page visits. The online marketplace is consistently in the top group of statistics for German specialist media offers, which are used by the information community to determine the distribution of advertising media . After an investigation of the agricultural media service from 2013, 60 percent of farmers use traktorpool for their capital goods. The online marketplace is therefore the most widely used agricultural online medium.
The traktorpool online marketplace is an offer from the Münster Agricultural Publishing House and was initiated by the specialist magazines top agrar - magazine for modern agriculture and profi - magazine for professional agricultural technology .
There are six separate country marketplaces in Germany, the Netherlands and Belgium, France, Poland, Hungary and the United Kingdom, which are operated by different cooperation partners. The offer is available in 23 languages. Traktorpool can be used on smartphones using an app .
Individual evidence
- ^ IVW online from September 16, 2014 , accessed on April 22, 2015
- ↑ agricultural media service
- ↑ Results of the survey on traktorpool.de, accessed on March 19, 2015