Corporate cybernetics
As a variant of economic and social cybernetics , which forms the concrete application of the cybernetic laws of nature to all kinds of man-made organizations and institutions , corporate cybernetics has developed since the late 1980s .
Basically, the approach of corporate cybernetics consists in making methods and findings of cybernetics usable for everyday business at the interface between engineering, industrial and social sciences . The behavioral patterns and interactions between systems and subsystems that appear in connection with the workings of companies (teams, departments, plants, companies, organizations, etc.) represent the object area.
The aim is to apply the knowledge of general cybernetics with regard to the functional description of dynamic systems across disciplines and thus to provide general rules for the management and design of companies.
For this purpose, corporate cybernetics deals primarily with those overarching corporate phenomena that are viewed as peripheral problems at the interfaces to the other disciplines in a single disciplinary approach (e.g. engineering or economics ). In this respect, it is not a question of replacing the individual disciplinary approach, but of using its detailed view and completing it with an overall view that takes the interrelationships into account.
Accordingly, corporate cybernetics can be defined as follows:
“Corporate cybernetics is the application-oriented and integrative, ie transdisciplinary, scientific discipline that regards companies and organizations as open, socio-technical, economic and diverse networked systems; Due to this holistic, systemic approach, methods from various disciplines, especially from engineering, economics and social sciences, are used both for the description and explanation of observed phenomena and for deriving management and design recommendations and combined with cybernetic methods to form integrated method modules. "
The Syntegration developed by Stafford Beer represents an application of knowledge networking in companies in the sense of corporate cybernetics . Beer’s management theory relates to the management of all types of organizations and institutions in the profit and non-profit area (→ management cybernetics ).
In 1988 Ichak Adizes tried to explain four aspects for corporate management in connection with the location in the life cycle of social units with the so-called PAEI system : power, administration, entrepreneur and integration . Building on this, the management consultants Korai P. Stemmann and Willi Wende have further developed the PAEI system under the ESVI brand and determined the location in the life cycle with the help of analyzes. Knowing the location should enable management to steer the company back into the optimal position in the life cycle.
In his book, the quantum physicist Michael König describes the “original word” for the first time the existence and functioning of the theta vortex; subtle, dynamic forms that control all development and control processes of life from elementary particles to atomic, molecular and cellular structures. Information as the energy of creation. Thoughts give rise to words, words to decisions, and decisions to deeds. Thus, thoughts are the key to controlling a social unit and thus cybernetic in the actual sense of the substantiated Greek adjective Greek κυβερνητικός ("tax-man"). Willi Wende refined his analyzes accordingly, which make the four VISE control elements measurable online using browser-based software .
The entrepreneur, the manager, now has direct sensory measurement points available that enable him to control the company. The characteristics of the four VISE thinking categories can be measured with the model and enables the entrepreneur, the cyberneticist (= helmsman ), to influence these thinking categories accordingly so that an optimal location in the life cycle can be reached or maintained again.
See also
literature
- Bertram Harendt: A cybernetic approach to solving complex technical quality problems in an international group in the consumer goods industry. Düsseldorf 1991.
- Klaus Henning : Cybernetic methods in engineering. Aachen 2001.
- Lohberg / Lutz: Nobody knows what cybernetics is. Cologne 1990.
- Willi Wende: corporate cybernetics. Edition Albatros, Rostock 2012, ISBN 978-3-9809949-3-4 .
- Willi Wende: Eternal youth for your company. Edition Albatros, Rostock 2012, ISBN 978-3-9809949-4-1 .
- Robert S. Kaplan, David P. Norton: Balanced Scorecard . Schäfer / Poescherl, Stuttgart 1997, ISBN 978-3-7910-1203-2 .
Web links
Individual evidence
- ↑ Giuseppe Strina: On the measurability of non-quantitative quantities in the context of corporate cybernetic processes. Aachen 2005.
- ↑ Stafford Beer: Beyond Dispute. The Invention of Team Syntegrity . John Wiley & Sons Baffins, Lane / Chichester 1994, ISBN 0-471-94451-3 .
- ↑ M. Richter: Syntegration . In: Egbert Kahle , Falko Wilms (Hrsg.): Effectiveness and efficiency through networks . Berlin 2005, ISBN 3-428-11884-7 , pp. 191-204.
- ↑ Ichak Adizes: Corporate Lifecycels . Prentice Hall, New Jersey 1988.
- ↑ Michael König: The original word . Scorpio-Verlag, Munich 2012, ISBN 978-3-942166-11-9 .