Publisher profile

The publisher profile is the company profile of a publisher . It is mainly based on the publisher's program selection and is also influenced by factors such as the size of the company , the number of its employees, the retail price of its products as well as their circulation and design.

The publisher is responsible for the publishing program , adding products to the list of titles, opening new series or closing certain areas and content. This orientation has a decisive influence on the image of the publisher in the book trade , the public and the mass media , with the presentation and price of the products playing another important role. Since a sharp or distinctive profile is becoming more and more important in the multitude of media companies, many publishers pursue a planned strategic self-image of their company internally and externally (the corporate identity ) in order to be able to withstand the growing competition better.

literature

• Erhard Schütz u. a. (Ed.): The book market book. The literary business in basic terms . Rowohlt Taschenbuch Verlag, Hamburg 2005, ISBN 3-499-55672-3 , p. 375 f .