Mail order company Walz

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Mail order company Walz GmbH

logo
legal form GmbH
founding 1952
Seat Bad Waldsee , Germany
management Stefan Weychert
Number of employees 1,269
sales EUR 244.84 million
Branch Mail order
Website www.versandhaus-walz.de
As of December 31, 2018

The shipping Walz GmbH is a mail order company based in Bad Waldsee . The company has been indirectly owned by Apollo Global Management since 2015 .

history

The mail order company Walz was founded in 1952 by Alfons Walz . He started shipping a baby kit and published the first catalog under the name baby-walz . In 1967 the range was expanded to include the catalog Die modern Hausfrau , before the first baby-walz branch was opened at the company's headquarters in Bad Waldsee two years later . Over the years, further baby-walz branches were opened in Germany, Austria and Switzerland. From the year 2000 the development towards e-commerce began with web shops of the brands baby-walz and Die modern Hausfrau . As the third sales brand of the Walz Group, walzvital has been on the market since 2005, also with an online shop and catalog.

The Walz Group has been part of Alteri Investors, an offshoot of Apollo Global Management, since March 2015. This was preceded by the sale of the mail order company Walz GmbH in 1988 to the mail order company Neckermann , which later became part of the KarstadtQuelle Group and its successor Arcandor . After Arcandor went bankrupt, the company was taken over by the Carlyle Group owned Puccini Group , after which the company was again sold to Alteri Investors .

Today, in addition to Germany, the Walz Group is also active in Switzerland, Austria, France, the Netherlands, Belgium and Luxembourg. On average, around 20,000 parcels are sent from the logistics center in Bad Waldsee every day. The baby-walz branch portfolio now includes around 30 stores.

Brands

Logo from baby-walz
  • With the baby-walz catalog , the company has become the largest special mail order company for mothers and children in Europe. The baby-walz catalog was first published in 1952 and still exists today in the form of a magalog. The range is available in the online shop and in the baby-walz branches.
  • The modern housewife has been offering products for household, kitchen and garden as well as decorative and gift items since 1967. Customers can purchase the range in the online shop and via the sales catalog. This has achieved cult status with many customers due to its original texts.
  • The w alzvital brand specializes in the needs of the elderly and care as well as the wishes of people with special needs. Products that support the wellbeing, health and mobility of customers are available in the catalog and online shop.

subsidiary company

Versandhaus Walz GmbH combines the subsidiaries baby-walz GmbH and Walz Leben & Wohnen GmbH. These act independently of one another on the market and reach a broad target group with their independent B2C brands baby-walz , Die moderne Hausfrau and walzvital . In addition, DVM Marketing & Werbung GmbH is the third subsidiary in the field of new customer acquisition, including through package and catalog inserts, e-mail marketing and list broking.

Cultural

In the winter of 2008/2009, the Biberach theater group Without Name performed the story of Alfons Walz and his company as a play. There were 13 performances in Füramoos, Biberach an der Riss, Schemmerhofen and Bad Waldsee. The piece by Peter Schmid was realized with the help of Alfons Walz's daughter and supported by the group of companies, and a biography of Alfons Walz ("I lived my life") was published.

literature

  • Peter Schmid (Ed.): I've lived my life. Alfons Walz (1920–2008). Entrepreneur, prospector, visionary. Biberacher Verlag-Druckerei, Biberach 2009, ISBN 978-3-933614-42-1 .

Web links

Individual evidence

  1. ↑ a b Consolidated Financial Statements as of December 31, 2018 in the electronic Federal Gazette
  2. ^ The modern housewife - mail order company Walz. Retrieved January 15, 2020 .
  3. ↑ WalzVital - Walz mail order company. Retrieved January 15, 2020 .
  4. ↑ US financial investor Carlyle buys specialty mail order companies. In: boerse-express.com. November 24, 2010, archived from the original on May 18, 2015 ; accessed on May 8, 2015 .
  5. ↑ Susanne Schulz: British investor buys Walz. In: schwaebische.de . May 5, 2015, accessed May 8, 2015 .
  6. ↑ Elke Sieper: Alteri Investors takes over the Walz Group. In: textilwirtschaft.de. May 5, 2015, archived from the original on May 18, 2015 ; accessed on May 8, 2015 .
  7. ↑ baby-walz branches. Retrieved January 15, 2020 .
  8. ↑ Baby Walz. on: Werzu-wem.de
  9. ↑ Company - data & facts. From: Versandhaus-walz.de , accessed on June 25, 2015.
  10. ↑ Baby-Walz: Theater confronts reality . In: Schwäbische Zeitung . March 9, 2009.

Coordinates: 47 ° 55 ′ 45.8 "  N , 9 ° 45 ′ 18.9"  E