Swabian newspaper

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Swabian newspaper
Swabian newspaper logo
description regional daily newspaper
publishing company Medienhaus Schwäbischer Verlag GmbH & Co. KG , Ravensburg
First edition 4th December 1945
Frequency of publication working days
Sold edition 157,570 copies
( IVW 2/2020, Mon-Sat)
Editor-in-chief Hendrik Groth
Web link www.schwaebische.de

The Swabian newspaper is a loud subtitle independent daily newspaper for Christian culture and politics , with corporate headquarters in Ravensburg . The publisher is the media company Schwäbisch Media , Schwäbischer Verlag GmbH & Co. KG Drexler, Gessler. It first appeared on December 4, 1945 in Leutkirch im Allgäu and is one of the largest regional subscription newspapers in Baden-Württemberg . The sold circulation is 157,570 copies, a decrease of 20.1 percent since 1998. Until the move to Ravensburg in January 2013, Leutkirch was also the seat of the publishing house and the central editorial office. The Schwäbische Zeitung has a regional monopoly . With around 164,053 copies sold (IVW 3/2017), the “Schwäbische Zeitung” is the largest subscriber newspaper in the south-west.



In 1922 the publisher Franz Walcher founded a cooperative, the Association of Upper Swabian Newspaper Publishers in Friedrichshafen. During the Nazi era , the association was renamed Donau-Bodensee-Zeitung , and from 1943 onwards the location was Leutkirch. In 1945, the association's publishers founded the Schwäbische Verlag with the Schwäbische Zeitung; most of the previous publishers joined again.

post war period

In the founding years after the end of the Second World War, leading employees of the former Frankfurter Zeitung participated (such as the last publishing director of the Frankfurter Zeitung from the Biberach district , Wendelin Hecht , the editors Johannes Schmid and Ernst Trip and the writer Heinrich Schirmbeck ). The following the Frankfurter Zeitung in fracture set title of the Swabian newspaper goes back to the influence of these men.

Until the early 1950s, the Schwäbische Zeitung served a certain supraregional market with its “inter-local” edition.

In the 1960s, Georg von Waldburg zu Zeil and Trauchburg became a shareholder.

From 1963 to 1988 the Theodor Wolff Prize winner Chrysostomus Zodel , who had previously been editor-in-chief of the Stuttgarter Nachrichten , ran the paper. Until the 1990s, numerous journalist prizes (see e.g. Theodor Wolff Prize, Guardian Prize of the German daily press ) went to journalists from the Schwäbische Zeitung . A number of nationally important journalists such as Thilo Bode (senior) , Ulrich Ritzel , Hartmut Paeffgen , Bernhard Hermann , Wolf-Dieter Ebersbach and Frank Plasberg started their careers here.

The long-time head of the Schramberg local editorial team, Julius Viel, achieved negative fame through his Nazi past, which was revealed in the “Ravensburger War Crimes Trial”.


The headquarters of the Schwäbische Zeitung in Ravensburg , 2013

In the 1990s, managing director Udo Kolb converted the limited partnership into a GmbH. The small publishers were taken over by the head office.

From 1997 to 2007 Joachim Umbach, who had previously been deputy editor-in-chief of the NRZ (Neue Rhein / Ruhr Zeitung) in Essen for seven years , was editor-in-chief. Umbach stands for a realignment of the Schwäbische Zeitung, or - according to its critics - for its decline.

Under Umbach's direction, the central editorial office was downsized and the appearance and content of the newspaper were realigned. On the part of the publisher, the reduction in editorial positions was justified with a decline in advertisements and the “difficult economic situation of the daily newspapers”. Umbach introduced the SZ forum, which regularly introduces people from politics and society at podium events.

The redesign of the newspaper, which has been taking place since 1997, was accompanied by protest actions and chains of lights, as in December 1998 in Leutkirch (immediate termination of the church editor Joachim Rogosch because of allegedly defamatory statements about the publisher), in March 2002 in Biberach an der Riß (resignation of the long-time local editor-in-chief Gunther Dahinten and Roland Reck, allegedly under pressure from District Administrator Peter Schneider ) as well as in 2004 in the Black Forest (discontinuation of the local parts Rottweil and Schramberg ) and in Ulm (discontinuation of the local part).

The realignment of the editorial team went hand in hand with the reorganization of the publishing house. The Schwäbische Verlag gradually took over all of its local publishers, which had initially operated largely independently. Most recently, in 2004, the local publisher Feger in Ehingen lost its independence.

From January 2008 to 2011 Ralf Geisenhanslüke (previously deputy editor-in-chief of Glocke in Oelde , Westphalia) headed the editorial team. During this time, the Schwäbische Zeitung, in cooperation with KircherBurkhardt, made structural and layout changes. For this it received one of the “Awards of Excellence” at the European Newspaper Award 2011. In addition, the SZON online presence was renamed Schwäbische.de.

Hendrik Groth has been editor-in-chief of the Schwäbische Zeitung since mid-2011 . Groth has been active as a journalist in various positions since 1990. Among other things, he worked in several dpa offices and as deputy news chief of the Süddeutsche Zeitung . From 2003 to 2007 he held the position of deputy editor-in-chief at the Westdeutsche Allgemeine Zeitung (WAZ). Then Groth worked as a group representative for ThyssenKrupp AG in South America. Since 2012, Christoph Plate has been Groth's deputy in the chief editor. Plate was an Africa correspondent based in Nairobi from 1993 to 2002. He worked there for the Spiegel , the Berliner Zeitung and the Neue Zürcher Zeitung (NZZ). From 2002 to 2012 he worked as a foreign editor at NZZ am Sonntag .


The Swabian newspaper , like most German newspapers in recent years to rest lost. The number of copies sold has fallen by an average of 1.3% per year over the past 10 years. Last year it decreased by 0.9%. It is currently 157,570 copies. The share of subscriptions in the circulation sold is 88.4 percent.

Development of the number of copies sold

Distribution area and competitors

Front page of the Schwäbische Zeitung
All local editions of the Schwäbische Zeitung

With 18 local editions, the Schwäbische Zeitung covers an area that extends from Ellwangen in the north and Lindau in the south to Tuttlingen in the west and Laupheim and Leutkirch in the east. In addition, the media house Schwäbischer Verlag publishes the regional weekly newspaper Südfinder with a circulation of around 500,000 copies, other local advertising and official journals as well as various magazines.

The Swabian newspaper is at the core of their range a monopoly sheet ( district of Ravensburg , Biberach district ). There are some competitive situations in the periphery of the distribution area: by the Südwest Presse in the Alb-Donau district ( Ehingen and Laichingen ) or by their Schwäbische Post in Ostalbkreis as well as by the Südkurier in the Tuttlingen district as well as in the Lake Constance district and in the south of the Sigmaringen district .

Since the withdrawal of the Swabian newspaper from the district of Rottweil and the (almost simultaneously) withdrawal of the Black Forest messenger from the district Tuttlingen there is no competition between Swabian newspaper and Black Bote more. In addition, the Schwäbische Zeitung withdrew from Ulm, while the Südwest Presse closed its Laupheim editorial office.

At the end of 2017, the Schwäbische Zeitung also gave up the local editorial offices in Markdorf and Pfullendorf, while the same thing happened at Südkurier in Friedrichshafen. The area was cleared up to the likely advantage of Augsburger Allgemeine , which has owned all of the Südkurier's shares since 2013 . The Augsburger Allgemeine also owned 50% of the Allgäuer Zeitung , Georg von Waldburg zu Zeil and Trauchburg the other half.

Local newsrooms

Local editorial offices (and headers ) from north to south: Ellwangen (Ipf- and Jagst-Zeitung), Aalen (Aalener Nachrichten), Laichingen , Ehingen , Laupheim , Riedlingen , Biberach , Sigmaringen , Trossingen (Trossinger Zeitung), Spaichingen (Heuberger Bote), Bad Saulgau , Tuttlingen (Gränzbote), Bad Waldsee , Leutkirch im Allgäu , Ravensburg , Wangen im Allgäu , Tettnang , Friedrichshafen , Lindau (Lindauer Zeitung) .


Catholic Media Prize 2016

The Schwäbische Zeitung was awarded the Catholic Media Prize for the series “Live humanely to the end” . In a series of articles with more than 40 articles in jacket and local sections, online and on regional television , the Schwäbische Zeitung in December 2015, in cooperation with the Caritas Association of the Rottenburg-Stuttgart diocese, examined questions about illness, dying and death.

World Young Reader Prize 2016

The Schwäbische Zeitung was honored for its commitment to children and young people at the World Young Reader Prize of the World Association of Newspapers and News Media in autumn 2016. The nationwide unique cooperation between the Schwäbische Zeitung and the United Nations Children's Fund UNICEF was honored. For the project “Young people take over the Swabians”, 15 young people from the region took on the editorial team for two days.

Technical specifications

The newspaper has the Rhine format with a set of mirrors (width × height) of 320 mm × 480 mm. It is structured in six columns in the editorial part. In the case of so-called collective or special publications, the page is usually based on a seven-column page structure, which is based on the width of the seven advertising columns. It can happen that in the lower part of a local newspaper page there is a seven-column collective and the (local) editorial area above is six-columned.


The publisher of the Schwäbische Zeitung is the Schwäbischer Verlag GmbH & Co. KG Dexler, Gessler . Its personally liable limited partners are: Hildegard Diederich, Andreas Drexler, Andreas Gessler, Martin Walchner and Erich Fürst von Waldburg zu Zeil . Until the end of 1999 he was general partner of Schwäbischer Verlag KG Drexler, Gessler in Leutkirch. Since its conversion to Schwäbischer Verlag GmbH & Co. KG Drexler, Gessler in 2000, he appointed the chairman or deputy chairman of the advisory board as a partner. According to kressreport, Georg von Waldburg zu Zeil and Trauchburg was the most important shareholder in the Schwäbische Zeitung . The public knows less about the other shareholders, but they are published by the KEK .


In 2008 the book We Can Do Anything was published. Filz, Korruption & Kumpanei im Musterländle by a team of authors led by Josef Otto Freudenreich , which deals with corruption and felt and gives the Schwäbische Zeitung (“Schwäz”) a chapter. The book led to a lawsuit by the Schwäbische Zeitung against three factual errors in the book, which ended with an agreement between the disputing parties. In addition to a climate of fear, the publication attested that the Schwäbische Zeitung had a “flattening of content”: the once Christian-conservative newspaper was increasingly moving in the direction of profitable tabloids and away from critical journalism.

Web links

References and comments

  1. according to IVW ( details on ivw.eu )
  2. ^ A b Wolfgang Messner: Area adjustment in the southwest: "Südkurier" and "Swabian" no longer hurt each other. In: kress.de . Retrieved March 3, 2019 .
  3. a b c Anna Hunger: Clean men in the glass house . In: Context: weekly newspaper . ( kontextwochenzeitung.de [accessed on January 4, 2017]).
  4. ^ Hermann-Josef Freudenreich: A Christian newspaper on the boulevard - How the Schwäbische Zeitung makes its readers homeless. In: We can do everything: Felt, corruption & friendship in the model country. Klöpfer & Mayer, Tübingen 2008, ISBN 978-3-940086-12-9 , pp. 219-229.
  5. Rudi Holzberger: "The paper (...) has actually managed to get even worse!" In: Ders: The journalistic practice - medium and method (= journalism - theory and practice. Volume 3). Lit Verlag, Münster u. a. 2001, ISBN 3-8258-5810-3 , p. 200.
  6. Oswald Metzger : “The Schwäbische Zeitung has meanwhile become a shallow and superficial paper that I would have canceled long ago if I didn't have to read it because of the local events.” In: Blix. July 2006, p. 9 ( PDF; 13.7 MB ).
  7. Wulf Reimer: "Unemployed after confession - Why the Schwäbische Zeitung fires its church editor." In: Süddeutsche Zeitung . January 20, 1999.
  8. Editorial April 2003. In: blix.info. September 28, 2012, accessed on February 25, 2018 (PDF; 1.3 MB).
  9. ^ "Schwäbische Zeitung": Hendrik Groth editor-in-chief. In: bdzv.de. Federal Association of German Newspaper Publishers , June 9, 2011, accessed on February 25, 2018.
  10. according to IVW ( online )
  11. according to IVW , second quarter 2020, Mon-Sat ( details and quarterly comparison on ivw.eu )
  12. according to IVW , fourth quarter in each case ( details on ivw.eu )
  13. Guy-Pascal Dorner: Victory of the monopoly. In: Blix . December 2017, p. 8 ( PDF; 13.0 MB [accessed February 25, 2018]).
  14. Thomas Wagner: Südkurier versus Schwäbische Zeitung - When two argue. Retrieved March 3, 2019 .
  15. Time travel - Schwäbisch Media. In: schwaebisch-media.de. Retrieved January 6, 2017 .
  16. BDZV internal, 12/2003. June 23, 2003.
  17. ^ Karsten Langer, Christian Keun: Value conservative nobles. In: Manager Magazin . August 12, 2004, accessed March 3, 2019 .
  18. Media database - the media authorities. (No longer available online.) In: kek-online.de. Archived from the original on January 5, 2017 ; accessed on January 4, 2017 .
  19. Steffen Grimberg: The "Schwäbische Zeitung" and the Filz: You can complain . In: The daily newspaper taz . April 26, 2008, ISSN  0931-9085 ( taz.de [accessed on March 3, 2019]).
  20. Michaela Schießl : Media Posse: The SchwäZ bites . In: Spiegel Online . April 17, 2008 ( spiegel.de [accessed March 3, 2019]).