Swabian publishing house

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Schwäbischer Verlag GmbH & Co. KG Drexler, Gessler

logo
legal form GmbH & Co. KG
founding 1945
Seat Ravensburg
management Lutz Schumacher
Number of employees 1000
Branch Publishing houses and media houses
Website www.schwaebisch-media.de

Company headquarters in Ravensburg

The Swabian Verlag GmbH & Co. KG Drexler, Gessler (also Schwäbisch Media ) is a media company based in Ravensburg , whose products regionally in the southern part of Baden-Württemberg are common. Its most important product is the Schwäbische Zeitung with 22 local editions, which has a sold circulation of around 171,000 copies. In addition, the Schwäbische Verlag publishes the Südfinder advertising paper with a circulation of around 492,000 copies and other local advertising and official journals . The Südmail mail delivery company also belongs to the group , as well as the regional broadcasters with partnersRegio TV Stuttgart , Regio TV Schwaben and Regio TV Bodensee . The publisher is involved in the radio stations Radio 7 and Radio Seefunk . The Schwäbische Verlag employs almost 1,000 salaried and 3,000 freelancers. Georg von Waldburg zu Zeil und Trauchburg was a partner in the publishing house . The publisher has been operating under the Schwäbisch Media brand since April 2011 .

prehistory

In 1922 the publisher Franz Walcher founded a cooperative, the “Association of Upper Swabian Newspaper Publishers” in Friedrichshafen . During the Nazi era , the association was renamed "Donau-Bodensee-Zeitung", and from 1943 it was located in Leutkirch im Allgäu . In 1945, the association's publishers founded the Schwäbische Verlag with the Schwäbische Zeitung; most of the previous publishers joined again.

history

The company was founded in Leutkirch in 1945; the first edition of the Schwäbische Zeitung appeared on December 4, 1945.

  • In 1962 Georg von Waldburg zu Zeil and Trauchburg became a shareholder.
  • The first local editions were added in 1966
  • In 1987 the publisher took part in the private radio station Radio 7
  • In 1991 there was a participation in the daily newspaper Nordkurier in Mecklenburg-Western Pomerania
  • In 1992, the Ulm-Oberschwaben printing house with two locations ( Weingarten and Ulm ) was put into operation together with the Südwest Presse . The subsidiary "Merkuria" was founded in 1993. It includes 25 local delivery services
  • In 1995 "INFO - The regional weekly newspaper" (today Südfinder ) was published for the first time

Since about 1997 the publishing house has been developing in the field of electronic media. The Schwäbische Verlag also has a third share in the Nordkurier.

At the beginning of 2013, the publishing house relocated from Leutkirch im Allgäu to Ravensburg .

Products

The Schwäbische Zeitung appears as a daily newspaper in some local editions with a different title, since they were originally independent newspapers.

An electronic edition of the Schwäbische Zeitung ( e-paper ) has been available since 2003.

The free advertising paper “Südfinder” appears weekly as the publisher's largest advertising paper.

Other advertising papers of the publisher with local distribution are the Konstanzer , the Laichinger Anzeiger , the Laupheimer Anzeiger , Leutkirch hat something! and the Rottum messenger .

Together, the media company's advertising papers have a circulation of over 600,000 copies.

Official gazettes

With the Riedlingen Official Journal , the “Kißlegger”, the Tettnang Community News , Isny aktuell , the Lindauer Bürgerzeitung , the Montfort Bote , Pfullendorf aktuell and Prima Spaichingen , the Schwäbischer Media media company also has official journals in its range.

Magazines

The Schwäbisch Media media company also publishes so-called special interest magazines. The “akzent” publishing house in Konstanz, a subsidiary of Schwäbisch Media, publishes the free monthly city and leisure magazine akzent for the regions of Lake Constance and Upper Swabia. In addition, the publisher publishes the annual restaurant guide “seezunge”. Other magazines are the immosued building owner's guide , Gesundheit aktiv , the regional business magazine business today , Radinsider (for cyclists) and the youth magazine “YOU.WHO” for young people and school leavers.

Electronic media / internet, television

radio

The media company has been represented on the Internet with a regional news portal at www.schwäbische.de since 1998, which in 2006 recorded almost 29 million page views.

The Schwäbische Verlag participates in the private broadcasters Radio 7 and Radio Seefunk .

TV station

The local broadcasters "R.TV" Stuttgart and Böblingen have belonged to the Schwäbischer Verlag since 2005. In addition, the Ulm broadcaster Regio TV Schwaben , which started broadcasting in September 2006 in the Danube-Iller and East Wuerttemberg area, belongs to the media company.

In July 2006 the regional broadcaster “Euro 3 Bodenseefernsehen” was also taken over.

Since the beginning of 2007 the three channels have appeared under the names “Regio TV Regional-Fernsehen”, “Regio TV Schwaben” and “Regio TV Euro 3”. In early 2011 the name was changed to Regio TV Stuttgart , Regio TV Schwaben and Regio TV Bodensee .

According to its own information, the media house Schwäbischer Verlag reaches around 2.9 million viewers with the three television channels.

In January 2008, the Regio TV broadcasters started “Internet TV for Baden-Württemberg”.

Online marketing agency

As an online marketing agency, the Bitzilla agency has been looking after customers of both the Schwäbischer Verlag and SMEs in the DACH region since 2017 . The agency has specialized in the online marketing tools of performance marketing such as B. Specialized in search engine optimization , search engine advertising or social media marketing .

The annual Bitzilla Conference is a conference for digitization and digital transformation in southern Germany and took place in Ravensburg for the third time in 2018 . At the Bitzilla Conference, speakers such as B. Felix Thönnessen (founder coach of Die Höhle der Löwen ), Federik G. Pferdt (Head of Innovation & Creativity at Google Inc. ) or Marko Hein (Head of Digital & Innovation at Ravensburger ) provide regional companies with new food for thought and inspiration to acquire digital agency.

The Bitzilla Brunch takes place quarterly in the main building of the Schwäbischer Verlag in Ravensburg. At this networking event, changing speakers provide information about digital trends or introduce new "digital" startups.

Cinema (2005 to 2012)

Since taking over "Udia-Filmwerbung" in Ulm and "Europa Film + Werbung" in Stuttgart in 2005, the media house Schwäbischer Verlag has been responsible for almost all of the cinema advertising in more than 160 theaters in Baden-Württemberg and Bavaria, some of them in Rhineland-Palatinate and Hesse. On August 1, 2012, the media company separated from this division and sold the two companies to the Weischer Mediengruppe .

Media services

Schwäbische Verlag also offers media services with various companies:

Ownership

The four personally liable limited partners are Hildegard Diederich, Andreas Drexler, Andreas Gessler, Martin Walchner and Georg Fürst von Waldburg zu Zeil and Trauchburg . Georg von Waldburg zu Zeil and Trauchburg holds around 9% of the shares in the Schwäbische Zeitung . The public knows less about the other shareholders, but they are published by the KEK .

References and comments

  1. ↑ Media data
  2. ↑ Clean men in the glass house . In: Context: weekly newspaper . ( kontextwochenzeitung.de [accessed on January 4, 2017]).
  3. ↑ Clean men in the glass house . In: Context: weekly newspaper . ( kontextwochenzeitung.de [accessed on January 4, 2017]).
  4. ^ SPIEGEL ONLINE, Hamburg, Germany: ADEL / WALDBURG-ZEIL: Every second tree - DER SPIEGEL 46/1968. In: www.spiegel.de. Retrieved January 4, 2017 .
  5. ↑ Information on the history of the publisher
  6. ↑ Schwäbisch Media separates from cinema advertising companies, August 2, 2012
  7. ↑ Archived copy ( Memento from March 4, 2016 in the Internet Archive ) At the bottom of the website
  8. ↑ Until the end of 1999 he was a general partner of Schwäbischer Verlag KG Drexler, Gessler in Leutkirch. Since its transformation into Schwäbischer Verlag GmbH & Co. KG Drexler, Gessler in 2000, he has appointed the chairman or deputy chairman of the advisory board as a partner. BDZV internal, 12/2003 v. June 23, 2003
  9. ↑ Media database - the media authorities. In: www.kek-online.de. Retrieved January 4, 2017 .

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