Weischer media group
| Weischer
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|---|---|
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| legal form | Group of companies |
| Seat | Hamburg |
| management | Florian Weischer, Marcus Weischer, Frank Kokalj, Stefan Kuhlow, Udo Schendel, Christoph Schmidt |
| Number of employees | around 400 |
| sales | around € 300 million |
| Branch | Media industry, outdoor advertising, cinema advertising |
| Website | www.weischer.net |
Weischer is a German group of companies with headquarters on the Elbberg in Hamburg . Around 300 million euros in sales are generated with companies from the cinema, outdoor and online advertising sectors. Around 400 employees work for the corporate group in Hamburg, Frankfurt, Cologne, Munich, Zurich and Vienna.
Several companies operate under the umbrella of the corporate group: Weischer.Cinema Deutschland GmbH & Co. KG, which markets cinema advertising , Weischer.JvB GmbH, a special agent in the outdoor advertising segment , Weischer.Online GmbH, a marketer for online advertising , Weischer.Q and Weischer .GeoConsult. Other companies that belong to the Weischer Group are elbbergMedia GmbH & Co. KG, Nqyer Media GmbH, Weischer.Cinema Schweiz GmbH (cinema advertising marketing in Switzerland) and Weischer.Cinema Austria GmbH (cinema advertising marketing in Austria).
history
Hans Weischer († 2009) founded WerbeWeischer in 1954 as an independent special agency for cinema advertising. In 1991, the group's second mainstay, Jost von Brandis, was added as a specialist agent in the field of outdoor advertising, and since 1996 WerbeWeischer Connect (before 2010: Pro Motion Pictures) has been adding below-the-line measures in the cinema to the overall offering. In October 2008, a full-service agency for mobile brand management was also founded, Weischer Mobile. She dealt with consulting, conception, creation and implementation of mobile marketing campaigns.
Florian and Marcus Weischer - the two sons of the company founder - manage the group of companies as personally liable partners, which is independent of providers and networks.
today
2020, the company changed its brand structure and subjected the company to a new branding . At first the group appeared as "Weischer Mediengruppe", followed by "Weischer.Media" and now "Weischer". The brands have also been renamed under the new structure. WerbeWeischer is now trading as Weischer.Cinema and Jost von Brandis also changed his name to Weischer.JvB. The Austrian subsidiary Cinecom and the Switzerland-based company WerbeWeischer Schweiz now both operate as Weischer.Cinema.
With a purchasing volume of over 200 million euros, Weischer.JvB is one of the leading specialist out-of-home advertising agents in Germany. In the cinema sector, Weischer.Cinema claims to be the market leader in Germany together with the affiliated companies Heinefilm and adeins Media Logistik.
Weischer has been the German representative of the Cannes Lions International Festival of Creativity since 1996 ; The representative office for Switzerland followed in 2017. This also includes the representative offices for the festivals with a regional focus: Eurobest Festival (for Europe), Spykes Asia (for Asia) and Dubai Lynx (for the Middle East).
In 2019 the company was named the United Nations ' first "Supporting Partner" worldwide for its commitment to the Sustainable Development Goals .
swell
- ↑ w & v, Europa Fachpresse Verlag under: Archivlink ( Memento from October 10, 2008 in the Internet Archive )
- ↑ Advertising & Selling: Weischer.Media reorganizes brands | W&V. January 30, 2020, accessed February 5, 2020 .
- ↑ Weischer.Cinema: Now it also says what's inside. Retrieved February 5, 2020 .
- ↑ Cinecom becomes Weischer.Cinema. Retrieved February 5, 2020 .
- ↑ "Aussenwerbung 11", company brochure of the Jost von Brandis Service Agency, p. 72
- ↑ http://www.canneslions.com/reps/representative.cfm?countrycode=111 (link not available)
- ↑ Peter Strahlendorf: Cannes Festival: Weischer.Media is now also a representative for Switzerland. November 10, 2016, accessed February 5, 2020 .
- ↑ Advertising & Selling: Weischer Media receives UN award | W&V. April 29, 2019, accessed February 5, 2020 .