Black Forest Messenger

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Black Forest Messenger
Logo Schwarzwaelder Bote-neu.jpg
description regional daily newspaper
publishing company Schwarzwälder Bote Mediengesellschaft mbH
First edition January 2, 1835
Frequency of publication daily except Sundays
Sold edition 105,401 copies
( IVW 2/2020, Mon-Sat)
Editor-in-chief Hans-Peter Schreijäg
Web link

The Schwarzwälder Bote , also known as Schwabo for short , appears in Oberndorf am Neckar as a regional daily newspaper for the Black Forest and Upper Neckar region . He operates a network of 15 branches, 3 service points and 18 local editorial offices. The main circulation area, including the partner newspapers Oberbadische Zeitung and Lahrer Zeitung , extends from Calw and Bad Herrenalb in the north to Lörrach in the south, from Lahr in the west to Balingen and Albstadt in the east. The sold circulation is 105,401 copies, a decrease of 23.8 percent since 1998.

Since 2001 the "Schwabo" has received the national part of its content from the Stuttgarter Nachrichten .


The Schwarzwälder Bote is published by the Schwarzwälder Bote Mediengesellschaft mbH (HRB 480886 AG Stuttgart) publishing house, in which the Stuttgart-based company Medienholding Süd GmbH (MSG) holds 90% and the Württemberger Zeitung GmbH 10% of the capital. Carsten Huber is the managing director. On October 15, 2008, a profit and loss transfer agreement was concluded with MSG . With holdings in other publishing houses and media companies, the publishing house forms the Schwarzwälder Bote Mediengruppe division of Südwestdeutsche Medien Holding GmbH (SWMH).

Under the umbrella of the Schwarzwälder Bote Mediengruppe, the publishing house brings together not only its daily newspaper titles, but also companies for advertising and online services, telephone marketing and company publications, printing and distribution. The newspaper has been printed in the Southwest Printing Center in Villingen since 2003 . The administration and editorial team will continue to be based at the publishing location in Oberndorf am Neckar . In 2015, the offer within the media group was expanded to include the radio station Das neue Radio Neckarburg .

The company Black Bote GmbH & Co. KG (HRA 480264 AG Stuttgart) acts as the heirs of the founder of the Black Forest messenger Wilhelm Brandecker and with 18% of the capital of the media holding Süd GmbH (MSG) as a minority owner of the parent company of Black Bote media mbH involved . As a member of the Württemberg publishers group , she holds a capital share in Südwestdeutsche Medien Holding GmbH (SWMH). SWMH is the majority owner of MSG with 82% of the capital.

Richard Rebmann is a partner in the Schwarzwälder Bote GmbH & Co. KG and publisher of the Schwarzwälder Bote .


Foundation and first developments

The Schwarzwälder Bote was founded in Sulz am Neckar in 1835 . In the same year Wilhelm Brandecker from Oberndorf acquired the company. He published the Schwarzwälder Bote as an "official and intelligence gazette" and managed the company together with his wife Amalie until 1884. In 1837 the publishing house was relocated to Oberndorf am Neckar. In order to expand the distribution area, Brandecker sent a "Black Forest Messenger" in person from town to town in 1842. He got hold of the "Black Forest" at the post office, wandered through the country with it and helped the campaign to be successful: in 1844 5000 copies were already published. The first newspaper in Germany the sheet led 1846 serial novels one.

In 1850/51 a yearbook calendar was published for the first time, which, after interruptions in 1915 and 1933, has been published since 1950 under the name Black Forest House Treasure .

Head of the title page from September 24, 1908

Sports news was also printed on the occasion of the first modern Olympic Games in 1896. In 1899, the Black Forest Bote was the most widely distributed newspaper in Württemberg with a circulation of 27,778 copies . At the height of the Great Depression in 1923, one issue of the newspaper cost 40 billion marks.

After the National Socialists came to power in 1938 , the Schwarzwälder Bote circumvented the Nazi press being brought into line by joining forces with other non-party newspapers to serve medium-sized daily newspapers (Dimitag). The first post-war edition appeared in 1945 due to regulations of the occupying powers under the changed title Schwarzwälder Post , from 1950 again as Schwarzwälder Bote with 26 local editions and a circulation of 110,000 copies.

From publisher to media company

In 1978 an advertising paper , the Black Forest Weekly Market (today WOM, the big weekly newspaper ), was started. After the Schwarzwälder Bote became the mandatory paper of the Stuttgart Stock Exchange in 1982 , the economic section was expanded to include stock exchange reports. The advertising paper WOM flourished and in 1987 had a circulation of 250,000 copies. In 1993 there was a change in management: Richard Rebmann became a publisher and sole managing director. In the following years he expanded the publishing house into a media company. In the same year he founded PSV Presseservice- und Vertriebs-GmbH as an agency for direct household advertising, in 1995 DIG (Digital Information Group), which specializes in new media, multimedia and internet applications, and in 1996 the online presence and regional internet provider SWOL. In 1997 the printing center southwest was founded in Villingen-Schwenningen (outsourcing of the technical services of the Schwarzwälder Bote with simultaneous merger with VID Verlags- und Industriedrucke, operated as a joint venture with Hermann Kuhn GmbH & Co. KG). The PSV's distribution network increased to over 5,000 deliverers by 1999. In 2000 the Kreisnachrichten Calw joined the media group. As a spin-off, the KiM (Communication in Focus GmbH) emerged as a customer service center of the Schwarzwälder Boten and in 2002 the GuG (building and property service) as a specialist in forwarding logistics, customer events and building services. Since 2015, the Schwarzwälder Bote Mediengruppe has also held a majority stake in the radio station Das neue Radio Neckarburg .

Since 2003

In 2003 the new rotary print shop with 64 inking units in Villingen-Schwenningen was inaugurated and the layout was redesigned in Berlin format . In the same year the Schwarzwälder Bote Mediengesellschaft GmbH became a partner in Lahrer Zeitungs GmbH and took over the daily newspaper Der Enztäler based in Neuenbürg. The local editorial offices with offices in Tuttlingen, Spaichingen and Trossingen were given up almost at the same time as the Schwäbische Zeitung withdrew from Rottweil and Schramberg in 2004 , which resulted in a monopoly position in the Tuttlingen and Rottweil districts instead of the previous competition between the local newspapers.

In 2008 the Stuttgart newspaper group , which belongs to the Südwestdeutsche Medien Holding GmbH (SWMH) in Stuttgart, and the Schwarzwälder Bote Mediengesellschaft (SBM) merged their entrepreneurial activities in a joint company; they announced this in July 2007. The Schwarzwälder Bote GmbH & Co. KG brought in their 90% stake in the Schwarzwälder Bote Mediengesellschaft mbH (SBM), the SWMH its already existing 10% stake in the SBM. From then on, SWMH held 82% of the intermediate holding Mediengruppe Süd, which was newly established on January 1, 2008, while Schwarzwälder Bote GmbH & Co. KG held an 18% stake.

In 2010 the Black Forest Bote celebrated its 175th anniversary. An extensive anniversary supplement was published on January 2nd, the founding date 175 years ago. Various celebrations took place during the year. In 2011, the publishing house spun off editorial and media marketing into independent companies and announced that new employees would no longer be paid according to the tariff. On the other hand, the editors of the Schwarzwälder Bote (and, out of solidarity, others at times, e.g. printers) went on strike for over 60 days. In 2014 the Schwarzwälder Bote Mediengruppe employed almost 1,000 people. Also in 2014, the first edition of Kinderbote was published on March 15th - a newspaper only for children. With news, puzzles and leisure tips, the Friday format offers a mix of information and entertainment for young readers.

Since 2004 the Schwarzwälder Bote has not only been available in print, but also digitally. The ePaper makes the newspaper available 1: 1 as a printed version online for PC, laptop, tablet or smartphone. From 4 a.m. onwards, users can see all sections, all pages and all articles in the current issue; you can also call up older issues.

A relaunch took place on October 24, 2015 : the design of the Schwarzwälder Bote and the logo were changed.

Since February 1, 2017, a digital pre-evening edition has been published that enables ePaper subscribers to read a pre-cover page with national and regional news as well as the local section of the next edition from 7.30 p.m.


The Black Bote , like most German newspapers in recent years to rest lost. The number of copies sold has fallen by an average of 1.9% per year over the past 10 years. Last year it decreased by 2%. It is currently 105,401 copies. The share of subscriptions in the circulation sold is 88.5 percent.

Development of the number of copies sold

Editorial offices and offices in the distribution area

The Schwarzwälder Bote and the weekly WOM are present in the region with a total of 18 local editorial offices, 3 service points and 15 branches . Local editorial offices with offices are located in Albstadt-Ebingen, Balingen, Calw, Freudenstadt, Furtwangen, Hechingen, Horb, Nagold, Oberndorf, Rottweil, Schramberg, St. Georgen and Villingen. There are also local editorial offices in Bad Wildbad, Haigerloch, Sulz, Schwenningen and Triberg. A total of 18 different local editions are produced. Together with the partner publishers Verlagshaus Jaumann and the Lahrer Zeitung , 23 local editions are published. The publisher also publishes numerous spa and guest journals.

After the editorial offices were outsourced to new non-collective bargaining companies, the editorial offices were on permanent strike for 75 days in 2011.

Products of the media group Schwarzwälder Bote

  • Schwarzwälder Bote : daily newspaper
  • Lahrer Zeitung : Daily newspaper
  • The Upper Baden : daily newspaper
  • Kinderbote : Children's newspaper published on Fridays
  • WOM: Wochenzeitung, awarded the Innovation Prize of the Federal Association of German Advertising Papers in 2006
  • regional online portal, ePaper, services, news, etc.
  • Forest rush

Subsidiary of the media group

  • Schwarzwälder Bote Mediengesellschaft mbH
  • Schwarzwälder Bote Redaktionsgesellschaft mbH
  • Schwarzwälder Bote Medienvermarktung Südwest GmbH
  • WOM: The "Big Weekly Newspaper"
  • Druckzentrum Südwest : Print shop for the Berlin format and the tabloid format
  • PSV (Presseservice- und Vertriebs-GmbH): Delivery and direct household advertising
  • KiM (Communication in Focus GmbH): Telephone sales, customer service, customer relationship management, since 2008 with an additional location in Stuttgart
  • GuG (property and building service GmbH): implementation of customer events and trade fairs
  • The previous letter delivery subsidiary Briefbote Südwest merged on March 1, 2009 with SchwabenPost, which belongs to the Stuttgart newspaper group , also in SWMH, to form the new BWPOST, which has since been open to private customers and the nationwide letter service cooperation P2 Brief + Paket (The Second Post).
  • The previous software company DIG (Digital Information Group) - digital media consultancy and production GmbH: advertising agency and e-commerce service provider, development of publishing industry solutions and network services - was transferred to MSH GmbH & Co. KG in Stuttgart with effect from July 4, 2018 sold and absorbed in this. The company location in Oberndorf was retained.

Web links

Individual evidence

  1. according to IVW ( details on )
  2. Roger Repplinger: CONTEXT: Weekly - Issue 126 - clear-cutting in the Black Forest . In: . August 28, 2013. Retrieved April 20, 2016.
  3. a b Media database - Medienholding Süd GmbH (MSG) . In: . 2016. Retrieved April 20, 2016.
  4. a b Imprint - Black Forest Bote . In: . 2016. Retrieved April 20, 2016.
  5. Management & Structure - SWMH - Südwestdeutsche Medienholding . In: . 2016. Retrieved April 20, 2016.
  6. Media database - Schwarzwälder Bote GmbH u. Co KG . In: . 2016. Retrieved April 20, 2016.
  7. ^ FAZ October 28, 2011, p. 41: Editors covet
  8. according to IVW ( online )
  9. according to IVW , second quarter 2020, Mon-Sat ( details and quarterly comparison on )
  10. according to IVW , fourth quarter in each case ( details on )
  11. Strike Messenger, July 5, 2013 ( Memento of November 11, 2011 in the Internet Archive )