Special mailer

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Special mail order companies (also known as specialist mail order companies ) are mail order companies that specialize in their product range policy on a certain product range . In contrast are the universal mail order companies .

General

In addition to target groups , mail order businesses can also be divided into universal mail order companies and special mail order companies according to their range. The special mail order company is comparable to the specialist trade in the floor trade . The special mail order company is a form of distribution in the mail order business that does not have direct customer contacts (floor trade) like the retail or wholesale trade . Rather, the business relationship takes place via product catalogs ( mail order catalogs ) or online trading . Therefore, neither the direct handover of the goods to the buyer nor the direct payment of the purchase price to the seller is possible. The goods must be shipped , payment is made by cashless payment transactions . This has consequences for the transfer of risk , the transport and payment risk .

Typical special mail order companies

There are special mail-order companies in particular in industries such as pharmacies , hi-fi , furniture , fashion , textiles and sound carriers . Examples are Borek stamps , Conrad Electronic , DocMorris , Madeleine Mode , Schäfer-Shop , Walbusch or Zalando . Your mail order catalogs are called special catalogs. The special range is characterized by a high level of readiness to deliver , which the universal mail order company often cannot achieve for the same goods. The often exclusive specialties prove to be relatively independent of the economic cycle.

Individual evidence

  1. Reinhold Schütt, Successful in Mail Order , 2018, p. 13
  2. Jürgen Breitschuh, Mail Order Marketing: Aspects of Successful New Customer Acquisition , 2001, p. 26