Alfons Walz

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Alfons Walz (born February 25, 1920 in Waldsee ; † February 1, 2008 in Bad Waldsee ) was a German entrepreneur.

Life

In 1952, Alfons Walz founded the mail order company Walz (Baby Walz) in Bad Waldsee, Upper Swabia . He started shipping a baby kit and published the first catalog under the name baby-walz . The company soon became the leading specialty mail order company for mothers and children in Europe.

In the mid-1960s, Walz launched the “The Modern Housewife” sales branch. The range included products for household and kitchen. A catalog of the same name first appeared in 1967. The company was taken over in 1988 by Neckermann Versand AG, which belonged to Arcandor (formerly Karstadt Quelle AG). After Arcandor went bankrupt, the Walz mail order company was taken over by the Carlyle Group .

literature

  • Peter Schmid (Ed.): I've lived my life. Alfons Walz (1920–2008). Entrepreneur, prospector, visionary. Biberacher Verlag-Druckerei, Biberach 2009, ISBN 978-3-933614-42-1 .
  • Josef Otto Freudenreich: The Dagobert Duck of Germany (essay). In: crashes. Reports on failure and getting up in a model country. Klöpfer and Meyer Verlag, Tübingen 2006, ISBN 978-3-937667-73-7 .

Individual evidence

  1. Archive link ( Memento from May 18, 2015 in the Internet Archive )