Vileda
| Vileda GmbH
|
|
|---|---|
 |
|
| legal form | GmbH |
| founding | 1948 Vileda brand, 1962 Vileda GmbH |
| Seat | Weinheim (Germany) |
| management | Jörg Ehlen (Managing Director) |
| Number of employees | 2,962 worldwide (Germany: 301 employees) |
| Branch | Cleaning equipment |
| Website | www.vileda.de |
The Vileda GmbH is the German sales company of Freudenberg Home and Cleaning Solutions , headquartered in Weinheim on the mountain road. It sells mechanical and electrical cleaning products under the Vileda brand .
history
Vileda Germany
The Vileda brand belongs to the Freudenberg Group and here to the Freudenberg Home and Cleaning Solutions (FHCS) division.
The origins of the company go back to the takeover of the Heintze und Sammet tannery in Weinheim by Carl Johann Freudenberg in 1849. In 1936, the company took over a process for the production of synthetic leather from Carl Ludwig Nottebohm . After further development of the process, the “Vileda window cloth” was brought onto the market in 1948.
In order to do justice to the market, Freudenberg founded an independent sales company in 1962 - Vileda GmbH. This enabled the rapid development of a nationwide sales network.
The brand name "Vileda"
The brand name “Vileda” is a modification of the colloquial “like leather”, as the cloth made of nonwoven and soaked in rubber felt “like leather”.
Vileda International
Freudenberg Home and Cleaning Solutions (FHCS) has its own sales network in more than 35 countries. The products are known in the individual countries under the brand names vileda, O-Cedar, Wettex , Gala, Marigold, SWASH and Gimi.
Products
Vileda products can be assigned to the areas of floor cleaning / brooms , electrical cleaning (e.g. vacuum cleaner robots ), cloths / sponges / gloves , window cleaning and laundry care.
Some Vileda products are:
- Window cloth, launched in 1948
- Glitzi pot cleaner, launched in 1965
- Mocio mop, launched in 1985
- UltraMat, launched in 2008
Others
In addition to the Vileda brand for consumers, there is also the Vileda Professional brand for professional cleaning. The Vileda Home brand - the company's direct sales - existed from 2014 to 2017.
Vileda Professional
Vileda Professional offers cleaning solutions and systems for professional users, e.g. B. for building cleaning . Vileda Professional works with sales offices in 16 countries and has around 300 employees. The company's headquarters are also located in Weinheim an der Bergstrasse.
sales
FHCS achieved a turnover of 859.3 million euros worldwide in 2016. FHCS currently employs 2962 people, more than 300 of them in Germany. In September 2016, Freudenberg acquired Gimi SpA, based in Monselice , Italy .
Web links
Individual evidence
- ↑ Darmstädter Echo , http://www.echo-online.de , accessed on July 6, 2017
- ↑ German Markenlexikon, 1st edition 2007, ISBN 978-3-8349-0629-8
- ↑ Die Welt , https://www.welt.de , accessed on July 6, 2017
- ↑ Robot vacuum cleaner , http://www.robotersauger.net , accessed on July 6, 2017
- ↑ EDITORIAL: Off! Vileda Home is throwing in the towel in direct sales. November 15, 2017, accessed on July 11, 2020 (German).
- ↑ European Cleaning Journal , http://www.europeancleaningjournal.com , accessed on July 6, 2017
- ↑ Lebensmittel Zeitung, August 5, 2016 edition
- ↑ Die Welt , http://www.welt.de , accessed on July 6, 2017