WVW / ORA advertising papers
The advertising papers Stadtspiegel, Stadt-Anzeiger, Wochenblatt and Wochenanzeiger of the Westdeutsche Verlags- und Werbegesellschaft (WVW) and the Ostruhr-Werbungblattgesellschaft (ORA) together achieve an ADA-tested circulation of more than 5 million copies, making them the market leader in Germany and Europe . WVW is also the largest advertising newspaper publisher in North Rhine-Westphalia .
In December 1976, WVW was founded as a subsidiary of the WAZ media group in Essen . The WAZ media group and the Lensing-Wolff publishing house each hold 50 percent of the sister company ORA, which was founded in 1978 .
The total of 76 titles of the WVW / ORA appear mainly in the Ruhr area , the Lower Rhine and the Sauerland and are delivered in the middle of the week and in some cases also on the weekend. The distribution area extends from the Kleve district in the northwest over the Hochsauerlandkreis in the southeast to the Märkischer Kreis in southern Westphalia.
Around 500 employees work at WVW and ORA in sales, editing, distribution, in the commercial area as well as in the headquarters in Essen and Dortmund.
WVW and ORA are members of the BVDA and are subject to the circulation control of the advertising papers (ADA).
Local compass
With "Lokalkompass.de" the WVW advertising papers started their own community in April 2010. Citizens from the core area of North Rhine-Westphalia report on the platform.
Anyone who registers as a citizen reporter can write on topics of their choice or upload photos. On the page, the articles are divided into different categories (latest, sport, culture, politics, advice, club life, people, events). Citizens reporters can create their own profile and set up groups that bring together various friends to form an interest group.
Lokalkompass.de sees itself as an open citizens' platform that thrives on mutual exchange.
In the administration of the portal, the local editors of the advertising paper have the task of looking after the local communities as moderators. Most read topics and particularly highlighted texts are printed in the print edition of the respective region. The portal is marketed within the WVW.
The platform was created as a white label solution for the citizen reporter portal “myheimat.de” with the support of WAZ NewMedia. As a subsidiary of the WAZ media group, WAZ NewMedia is responsible for their online and mobile activities. The core business includes the editorial operation and the further development of DerWesten, the internet portal of the WAZ media group for North Rhine-Westphalia.
Web links
Individual evidence
- ↑ Page no longer available , search in web archives: bvda.de
- ↑ Lokalkompass: WAZ is looking for citizen reporters ( Memento from July 21, 2012 in the web archive archive.today )
- ↑ Distribution area ( Memento from March 12, 2015 in the Internet Archive )
- ↑ http://www.lokalkompass.de/verhabenkodex/
- ↑ http://www.giessener-zeitung.de/giessen/beitrag/35432/buerger-community-qlokalkompassdeq-waechst-weiter/