Promotional postcard

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Advertising postcard in the form of a freecard from an Austrian lecturer for university work

Promotional postcards are printed postcards , mostly picture postcards , that are used for advertising purposes. In addition to their purely advertising purpose, they are also collectibles from economic and cultural history.

Often there is the same design both as a postcard and as a poster , although the poster does not always have to be the origin. So-called picture postcards are an independent type of card that are intended to advertise tourism.

As direct mail

In direct mail , the cards are sent directly to the target persons as postcard mailings . They have the advantage that they do not have to be opened by the potential customer like letters. One disadvantage is the limited advertising space.

Unsent cards

Unsent cards are intended to be taken away or given away to promote a brand, cause, or product. Today they are also available as so-called freecards , which are offered free of charge to take away in public places, often in restaurants or cinemas. Advertising cards are specifically offered together with advertising-free cards in order to attract the attention of the target group. The main target group for freecards are people between the ages of 18 and 35.

Collect

Promotional cards have been around for a long time, and there are collectors who specialize in them. The style of the cards has changed over the decades. Often only certain brands (e.g. car brands), product groups (e.g. alcoholic or biscuit advertising), topics (e.g. environmental protection) or cards created by certain artists (e.g. Ludwig Hohlwein or AM Cassandre ) originate.

literature

  • Peter Weiss, Karl Stehle: Reklamepostkarten , Birkhäuser Verlag 1988, ISBN 3-7643-1937-2
  • Robert Lebeck (Ed.): Reklame-Postkarten , Publisher: Harenberg, Dortmund 1978
  • Robert Lebeck (Ed.), Gerhard Kaufmann: Old advertising. Made in USA , Harenberg Kommunikation Dortmund 1981, ISBN 3-88379-230-6
  • Markus Weissenböck (Salzburg), Advertising Postcards "Top of the world" , an auction catalog with old advertising postcards, 152 pages, self-published, ISBN 3-200-00747-8
  • Advertising cards . In: The ABC of luxury paper. , Catalog for the exhibition of the Museum für Deutsche Volkskunde Berlin, page 90 f

Individual evidence

  1. ↑ Wolfgang Müller: Advertising postcards - an original area for postcard collectors. In: Collector's Journal edition from January 1977, 6th year, pp. 24–26
  2. ^ Wolfgang Till: old postcards , Weltbild Verlag, Munich 1994, page 12 f
  3. ^ Dieter Weidmann: Postcards - from picture postcards to artist cards , 1996 Deutscher Kunstverlag Munich Berlin, page 25