Wirtschaftsblatt (location magazine)

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Wirtschaftsblatt

description Business magazine
publishing company Wirtschaftsblatt Neue Medien GmbH
Frequency of publication bi-monthly
Widespread edition 73,120 copies
( IVW  Q3 / 2014)
Range 0.38 million readers
(Institute Preiß, Wuppertal, 2008)
editor Michael Oelmann
Web link www.wirtschaftsblatt.de

The Wirtschaftsblatt saw itself as a German business magazine and was founded in 1993. It ceased operations in March 2015. It appeared nationwide in 26 designated regional versions as the “location magazine for German medium-sized companies”.

The Wirtschaftsblatt was published every two months and, according to its own information, 74,812 copies in the print version were distributed free of charge to managing directors, board members and owners of medium-sized companies as well as to the second management level of the corporations, to mayors, mayors, business promoters, the working levels of the ministries and to associations and Organizations sent. This means that the print run per regional edition is on average well below 3000 copies, with a good 15,000 copies distributed in southwest Germany and the Rhineland, but less than 3,000 in the east. The business paperwas financed through advertisements and pages sold with an editorial look, so-called company reports. Paid pages were always marked with the note "Advertisement". The Wirtschaftsblatt had its editorial office in Kaarst and was particularly well represented in the Düsseldorf, Mettmann and Wuppertal-Remscheid-Solingen regions.

The Wirtschaftsblatt differed mainly in the following unique selling points on the relevant print market: 1. Division into 26 regional editions, 2. The in-house database of the so-called decision-makers at German management levels, 3. So-called content marketing as an intermediate genre between classic advertising and independent editorial .

development

The Wirtschaftsblatt was founded in 1993 as the Hildener Wirtschaftsblatt. By 1999, its area of ​​appearance was expanded to include the entire Mettmann district . In 2004 the company expanded to the neighboring regions with the establishment of a Bergisch and a Düsseldorfer Wirtschaftsblatt, and in 2006 an Wirtschaftsblatt for the Lower Rhine . By 2008, further regional editions were established for the Ruhr Metropolis, the Münsterland , Westphalia and Cologne-Bonn-Aachen, so that the entire state of North Rhine-Westphalia was reached. In 2009, the publication of a total of 13 regional magazines covered the whole of Germany. As of April 2013, the publisher introduced an expanded booking structure under the name “Deutschland24”, which enables the targeted booking in defined magazine segments in 24 economic areas.

publishing company

Michael Oelmann published the business paper from 1993 to 2003 as a sole trader. In 2003 the Wirtschaftsblatt Verlagsgesellschaft mbH was founded. As part of an insolvency and a subsequent restructuring, the business of the Wirtschaftsblatt was transferred to the new company WNM Wirtschaftsblatt Neue Medien GmbH in April 2013. The rescue was made possible by an entry of the also in Kaarst-based substance factory. Jochen Oelmann was temporarily managing director of the company. Hubert-Peter Dusend became the new managing director. Michael Oelmann continued to be the editor. Wirtschaftsblatt Neue Medien GmbH was based in Kaarst. Afterstoffwerk GmbH failed to keep its investment promises, Michael Oelmann left the publishing house at the beginning of 2015 as editor and founded the medium-sized medium Die Deutsche Wirtschaft. WNM Wirtschaftsblatt GmbH later became insolvent and insolvency proceedings were initiated on September 22, 2015. Stoffwerk GmbH has also filed for insolvency; the proceedings at the Düsseldorf District Court were opened on April 29, 2016.

Rankings

Until 2011, the Wirtschaftsblatt published an annual ranking of the top 300 companies in North Rhine-Westphalia. The basis for this was the sales figures published by the company as well as an editorial in-house research.

This was followed in 2011 by a ranking of the top 100 project developers and the CQ ranking, a ranking of skilled workers based on the bottleneck analysis by the Federal Employment Agency. The opportunities quotient (CQ) shows in which regions the supply of skilled workers is still above average and in which regions there are hardly any skilled workers available. The CQ enables a detailed view of the metal, business people and MINT professions.

As of 2012, the Wirtschaftsblatt published its family business report with a ranking of the 500 largest family businesses in Germany. Only non- listed companies were included .

In 2013, an editorially researched list of the 500 most important industrial companies in Germany was published for the Hanover Fair .

Special publications

Every year in October, the Wirtschaftsblatt published a special edition for the commercial real estate fair Expo Real with an additional 7,000 copies, which were completely laid out in all hall passages of the fair. In addition, parts of the regional editions were on display at 40 exhibition stands from municipal partners or companies.

In 2013, the Wirtschaftsblatt conducted its IdeenLounge interview format for the third time at Expo Real as the trade fair's media partner. On three days of the fair, interviews were held with entrepreneurs, mayors and business developers, which were broadcast via live stream.

The special publication Medicine & Health appeared twice a year in the Rhineland , with around 20,000 copies in health insurance branches, town halls, golf clubs, restaurants, clinics, pharmacies and medical practices in the region.

In the summer semester of 2013, the business journal KarriereNavigator was published for the first time , with a circulation of 60,000 copies, of which 47,500 were issues at German universities and 2,000 were sent by post.

Entrepreneur of the Year

Once a year, the business paper in the Mettmann district and on the Lower Rhine awards the Entrepreneur of the Year award . The basis were suggestions from the regional economy. In the second step, the candidates with the most votes were put to the vote by the regional economy. As part of a festive ceremony - mostly in cooperation with the cities of the region - the Entrepreneur of the Year award was presented at the end .

Award winners

  • 2004 Wolfgang Robrahn
  • 2005: Ralf Burmeister and Ulf Zimmermann, Helbako
  • 2006: Julia Niederdrenk, JuNie
  • 2007: Hasso von Blücher, owner of Blücher GmbH
  • 2008: Rolf Krebs, managing partner, Hilden Components GmbH
  • 2009: Kristian Glagau, managing partner, Orthomol GmbH
  • 2010: Ralf Eigenbrodt, owner, Martin Jansen GmbH & Co. KG
  • 2011: not awarded
  • 2012: Karl Kristian Woelm, managing partner of Woelm GmbH
  • 2013: Roland M. Schüren, owner Ihr Bäcker Schüren , Hilden
  • 2014: Hanns-Joachim Köllner, Wenko Wenselaar GmbH & Co. KG
  • 2015: not awarded
  • 2016: Lutz Lessmann, Managing Director of LUCOM GmbH
  • 2017: not awarded

The event is continued every two years by the Mettmann District Economic Development Agency and the Mettmann Entrepreneurship Association (UKME).

Winner of the start-up award

  • 2016: Pixlip GmbH Langenfeld

Competitor

The Wirtschaftsblatt had no direct competitors in Germany. Other magazines appear either locally, regionally or only with a national edition. A unique selling point is the distribution in free mail.

The Hohmann affair

During the so-called Hohmann affair about the former CDU member Martin Hohmann , the business paper got into difficult waters. Former ZDF journalist Fritz Schenk, CDU member, called the "Critical Solidarity Initiative with Martin Hohmann" into being. Wirtschaftsblatt publisher Michael Oelmann was also the engine of the CDU's internal support for Hohmann.

Over 6,200 supporters had spoken out in the appeal to the CDU leader Angela Merkel and the CSU chairman Edmund Stoiber and against the exclusion of Martin Hohmann. Instead, they called for an “open, fair debate”. The "deserved member of the Bundestag Martin Hohmann" is portrayed as a victim of a media campaign. Hohmann's speech on the Day of German Unity was "quite controversial and in parts indeed questionable, but by no means anti-Semitic". And they "in no way" justify an exclusion from a party or parliamentary group.

Michael Oelmann subsequently withdrew from the management of the publishing house for a few years in order to avert damage to the business paper. His brother ran the publishing house during this time. In April 2008, Michael Oelmann returned as managing director until the beginning of 2015. Later Michael Oelmann was only the editor of the business paper.

The Berlin editorial team

Two Berlin employees of the Wirtschaftsblatt fell out with the Wirtschaftsblatt-Verlag after the first regional edition for Berlin and Brandenburg was published. By November 2013 they published the now discontinued Berlin-Brandenburg economic miracle . The Wirtschaftsblatt had discontinued its Berlin regional edition after the first issue, but until it was discontinued it was publishing an edition for East Germany in a so-called Northeast agglomeration , which extends from Schleswig-Holstein, Lower Saxony via Hamburg, Hanover and Berlin to Saxony and Thuringia.

Web links

Individual evidence

  1. ↑ data sheet for Wirtschaftsblatt. Media data No. 27, valid from January 1, 2015 . ( Memento from January 23, 2015 in the Internet Archive )
  2. ↑ Insolvency filed ( Memento from November 20, 2015 in the Internet Archive ) Rhein-Wupper Manager, 03/2013.
  3. ↑ Even more network value
  4. ↑ Wirtschaftsblatt Mediadaten 2015
  5. ↑ Düsseldorf District Court, file number: 500 IN 106/15
  6. ↑ Videos of the IdeenLounge 2013 ( Memento from August 19, 2012 in the Internet Archive )
  7. ↑ Career Navigator
  8. ↑ Ralf Burmester and Ulf Zimmermann are entrepreneurs of the year 2005 in the Mettmann district  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. in: CityJournal24 of October 21, 2005.@1@ 2Template: Toter Link / www.cityjournal24.de  
  9. ^ With locks to the shovel in: Rheinische Post from December 7, 2006.
  10. ↑ Hasso von Blücher is Entrepreneur of the Year in: NRZ from November 27, 2007.
  11. ^ From the crisis to success in: Rheinische Post from November 6, 2008.
  12. ↑ Dr. Kristian Glagau is Entrepreneur of the Year  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (PDF; 86 kB) Press release from Orthomol GmbH.@1@ 2Template: Dead Link / www.orthomol.com  
  13. ↑ Entrepreneur of the Year: This man packs Shakira in: Westdeutsche Zeitung of September 23, 2010.
  14. ↑ More than just baking rolls in: WAZ from September 25, 2013.
  15. ↑ Answers to critical solidarity appear with Michael Oelmann
  16. ↑ Support for right-wing extremists
  17. ↑ New business magazine for Berlin-Brandenburg
  18. ↑ A regional business magazine appears in Berlin-Brandenburg
  19. ↑ Wirtschaftsblatt Mediadaten. Regions / editions . P. 6.