Woman acceptance factor
The wife acceptance factor or Woman Approval Factor (WAF) (too German about Female acceptance or approval factor ) is an assessment of the agreement or disagreement of the wife or partner regarding a new acquisition by the husband or partner. It is based on the cliché that men make purchasing decisions about hi-fi speakers, home theater systems and personal computers primarily based on their performance, whereas women are more concerned with the visual aesthetics and ease of use of the devices.
WAF is also known as the Wife Approval Factor or Wife Acceptance Factor in married couples . The concept was generalized in 2000 to the effect that the Spouse Acceptance Factor (SAF) also includes gay and lesbian couples.
history
Larry Greenhill used the term "Wife Acceptance Factor" in September 1983 when he was an editor for Stereophile magazine , but attributed the invention of the term to his colleague and music professor Lewis Lipnick . Lipnick himself traces the origins back to the 1950s, when hi-fi speakers were so big that they took up most of the space in living rooms. Lipnicks wife, actress Lynn-Jane Foreman came on another term: Marriage Interference Factor (MIF) or German marriage-noise factor . Foreman suggested that audiophile husbands weigh up their big and ugly purchases with gifts for the wife that should be similarly expensive. Among other things, she recommends tickets for the opera, jewelry and vacation trips.
definition
The Woman Acceptance Factor is inversely proportional to the possible conflict that results from the different views of the spouses. The lower the WAF , the more persuasive work has to be done, or the more conflict results from the acquisition or the project.
There is potential for this conflict in
- practical use or necessity in question
- high acquisition costs or high running costs
- the time that the husband spends on the new purchase (compared to the time that is spent with the partner)
- aesthetic disadvantages such as large housings that are perceived as ugly or strands of cables laid on the surface
- necessary construction work like tapping slots in the wall
- constant noise from fans, hard drives, etc.
- Space requirement
- Number of remote controls required
- Difficulties caused by beta software, user interface, etc.
An example of a device with a low WAF could be a video projector with a makeshift ceiling mount and thick cable harness that has to warm up for three minutes before you can watch TV with the fan whirring, and at least three different remote controls for the projector, surround sound system and satellite receiver required.
Objects with a high WAF, on the other hand, are usually aesthetically designed, easy-to-use devices such as the iPod , or computer furniture that hide cables behind panels.
Recently, the Woman Acceptance Factor has also been extended to non-technical, stereotypically male activities, such as attending sporting events or “having a beer with friends”.
swell
- ^ WAF (Wife Acceptance Factor) , The Boston Globe June 28, 2004
- ↑ Stereophile , Vol. 6, No. 4, September 1983. Larry Greenhill, "Quad ESL-63 loudspeaker, part 3" .
- ^ [1] Better without: Editorial c't 1/2004 of December 29, 2003
- ↑ Top 10 products with high 'wife-acceptance factor' News.com from October 28, 2006