Your Online Choices

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Your Online Choices is a website of online advertising agencies of the European Interactive Digital Advertising Alliance (EDAA). The website, which was put online in October 2012, provides information on usage-based or behavior-based online advertising ( behavioral advertising ) by advertisers. It is part of a code of self-regulation of the Interactive Advertising Bureau (IAB). The EDAA came before with the self-commitment of a legislative initiative. Advertisers who adhere to the self-imposed industry guidelines receive the "edaa certified" seal for their website. In 2013, the EDAA received the lobby award of IAB-Europe “Initiative of the Year Award 2013” ​​for the development of self-regulation. For the German market, the German Data Protection Council offers online advertising (DDOW) u. a. in the Bundesverband Digitale Wirtschaft (BVDW) the website meine-cookies.org.

Tracking and targeting enables external advertisers to use cookies (and flash cookies ) to create movement profiles of web surfers in order to show them personalized advertising ("online behavioral advertising") on various websites. Advertisements from participating advertisers that appear usage-based show a small blue "i" in a triangle. On the Your Online Choices page, this advertising can be deactivated by opting out using a “preference manager” . If the listed services are opted out, the user will no longer be shown any online advertising tailored to him. The “opt-out cookie” is set locally in the user's browser. If a user has blocked third-party cookies in the browser, advertising companies usually cannot set cookies, but neither can the Your Online Choices page. The opt-out procedure is criticized as being user-unfriendly, but the same is true of an opt-in due to the large number of advertisements.

On December 19, 2009, an amendment to Directive 2002/58 / EC of the European Parliament and of the Council of July 12, 2002 on the processing of personal data and the protection of personal data , decided by the European Parliament and the Council of the European Union with the consent of the European Commission , came into effect Privacy in electronic communications (Privacy Policy for Electronic Communications) (unofficially also called ePrivacy Directive ) in force, which also deals with cookies. According to this guideline, users must give their consent for cookies. The Federal Ministry of Economics in Germany regards the amendment to the directive that came into force at the end of 2009 as implemented, as Section 13 (1) sentence 2 of the Telemedia Act already applies to cookies .

With Keep My Opt-Outs, Google offers a plug-in for the Chrome browser that permanently protects the user from usage-based advertising. The Do Not Track function in the Firefox browser informs advertisers that the user does not want to be tracked for advertising purposes. In Internet Explorer , provider lists can be installed by advertisers whose advertising should not be shown and who are only allowed to collect limited information.

literature

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Individual evidence

  1. ↑ a b EDAA Wins IAB Europe's Initiative of the Year Award ( Memento of the original from February 8, 2015 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , www.easa-alliance.org, May 24, 2013 @1@ 2Template: Webachiv / IABot / www.easa-alliance.org
  2. ↑ behavioral advertising , consumer-safe-online.de
  3. ^ IAB Europe EU Framework for Online Behavioral Advertising ( Memento from December 5, 2014 in the Internet Archive ) (PDF), iabeurope.eu, April 2011
  4. ↑ New Privacy Seal , www.adzine.de, July 16, 2013
  5. ↑ German Data Protection Council Online Advertising
  6. ↑ Interactive preference manager (BETA) , Bundesverband Digitale Wirtschaft (BVDW)
  7. ↑ These companies follow the user while surfing - and this is how they are prevented from doing so , softonic.de, February 4, 2014
  8. ↑ How does the advertising industry deal with cookies? ( Memento of the original from February 8, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , www.surfer-haben-rechte.de @1@ 2Template: Webachiv / IABot / www.surfer-haben-rechte.de
  9. ↑ New terms of use on Facebook: How to slow down the data collectors , test.de, February 6, 2015
  10. ↑ Self-commitment of the online advertising industry: Actual protection against tracking? ( Memento of the original from February 8, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , www.surfer-haben-rechte.de, 26. November 2012 @1@ 2Template: Webachiv / IABot / www.surfer-haben-rechte.de
  11. ^ Criticism of the self-regulation of the online advertising industry , irights.info, September 27, 2013
  12. ↑ Online advertisers start self- monitoring, www.internetworld.de, November 19, 2012
  13. ↑ Cookie policy was implemented according to the Federal Ministry of Economics , haufe.de, February 13, 2014
  14. ^ The statement of the Federal Government on the Cookie Directive , www.telemedicus.info, February 11, 2014
  15. ↑ Chrome plug-in prevents behavior-based advertising , ZDNet, January 25, 2011
  16. ^ Do Not Track , mozilla.org
  17. ↑ Using Tracking Protection in Internet Explorer , windows.microsoft.com