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{{Short description|Company}}
{{Short description|Company}}
{{Use American English|date=April 2023}}
{{use mdy dates|date=April 2023}}
{{Infobox company
{{Infobox company
| name = J.D. Power
| name = J.D. Power
| former_name = J.D. Power and Associates
| former_name = J.D. Power and Associates
| logo = J.D. Power and Associates 2017 logo.jpg
| logo = JD Power Logo.webp
| type = Private
| type = Private
| foundation = [[Los Angeles]], [[California]] (1968)
| foundation = Los Angeles, California (1968)
| founder = [[J.D. Power III]]
| founder = [[J.D. Power III]]
| location_city = [[Troy, Michigan]]
| location_city = [[Troy, Michigan]]
| location_country = [[United States]]
| location_country = United States
| location =
| location =
| key_people = [[Dave Habiger]], President and CEO
| key_people = [[Dave Habiger]], President and CEO
| area_served =
| area_served =
| industry = [[Market Research]]
| industry = [[Market research]]
| products =
| products =
| services =
| services =
Line 21: Line 23:
| divisions =
| divisions =
| subsid =
| subsid =
| owner = Thoma Bravo
| owner = [[Thoma Bravo]]
| homepage = {{url|jdpower.com/business}}
| homepage = {{url|jdpower.com/business}}
| dissolved =
| dissolved =
| footnotes =
| footnotes =
}}
}}
'''J.D. Power''' is an American data analytics, software, and consumer intelligence company founded in 1968. The company specializes in the use of big data, artificial intelligence, and algorithmic models examining consumer behavior.<ref>{{Cite journal |last1=Silva-Risso |first1=Jorge |last2=Shearing |first2=William |last3=Ionova |first3=Irina |last4=Khavaev |first4=Alexi |last5=Deirdre |first5=Borrego |date=February 2008 |title=Chrysler and J. D. Power: Pioneering Scientific Price Customization in the Automobile Industry |url=https://www.researchgate.net/publication/220249856 |journal=Interfaces |volume=38 |via=Research Gate}}</ref><ref>{{Cite web |first=Henry |last=Dubroff |date=2021-02-09 |title=Dubroff: Today's tech titans owe a debt to Dave Power |url=https://www.pacbiztimes.com/2021/02/08/dubroff-todays-tech-titans-owe-a-debt-to-dave-power/ |access-date=2023-01-26 |language=en-US}}</ref><ref>{{Cite web |title=How J.D. Power drove change in auto research |url=https://fortune.com/2015/06/29/jd-power-auto-market-research/ |access-date=2023-01-26 |website=Fortune |language=en}}</ref><ref>{{Cite web |last=Pope |first=Carol |title=What is J.D. Power? |url=https://www.bankrate.com/insurance/jd-power/ |access-date=2023-01-26 |website=Bankrate |language=en-US}}</ref> The firm's business model has evolved to emphasize data and analytics and software products. Industry benchmarking studies are used to evaluate detailed consumer interactions and trends across the automotive, financial services, healthcare, home, insurance, technology, media and telecom, travel and hospitality, senior living, and utilities industries.<ref>{{Cite web |last=Bowman |first=Cynthia Paez |title=What is J.D. Power? |url=https://www.bankrate.com/insurance/jd-power/ |access-date=2022-05-02 |website=Bankrate |language=en-US}}</ref><ref>{{Cite news |date=2022-01-18 |title=U.S. to Change Measure of Car Inflation Using J.D. Power Data |language=en |work=Bloomberg.com |url=https://www.bloomberg.com/news/articles/2022-01-18/u-s-to-change-measure-of-car-inflation-using-j-d-power-data |access-date=2022-05-02}}</ref><ref>{{Cite news |last=Martin |first=Timothy W. |date=2015-10-30 |title=McGraw Hill to Pursue Sale of Consumer-Research Unit J.D. Power |language=en-US |work=Wall Street Journal |url=https://www.wsj.com/articles/DJFLBO0120151030ebauggtxd |access-date=2022-05-02 |issn=0099-9660}}</ref><ref>{{Cite web |date=2022-03-04 |title=Bank of America Receives J.D. Power Certificate |url=https://www.pymnts.com/news/banking/2022/bank-of-america-first-recipient-of-j-d-power-financial-health-support-certification/ |access-date=2022-05-02 |website=www.pymnts.com |language=en-US}}</ref><ref name="JDPowerrank">{{cite web |date=2004-03-07 |title=USNews.com: From boats to Internet service, J. D. Power lives to rank |url=https://www.usnews.com/usnews/biztech/articles/040315/15eepower.htm |url-status=dead |archive-url=https://web.archive.org/web/20131009024025/http://www.usnews.com/usnews/biztech/articles/040315/15eepower.htm |archive-date=2013-10-09 |access-date=2007-04-05 |publisher=[[US News]]}}</ref>
'''J.D. Power''' is an American marketing firm<ref>For use of the term "marketing firm" see:
*{{cite news |last1=Laitner |first1=Bill |title=Cost of record power outage in Michigan continues to add up |url=https://www.freep.com/story/news/local/michigan/wayne/2017/04/04/dte-energy-consumers-energy-power-outage/100013262/ |work=[[Detroit Free Press]] |quote=According to a survey last year by the global marketing firm J.D. Power}}
*{{cite news |last1=Giordano |first1=Dom |title=Sports media wrong to glorify athletes who snub national anthem |url=https://www.inquirer.com/archive/dom_giordano/sports-media-wrong-to-glorify-athletes-who-snub-national-anthem-20170913.html |access-date=2 May 2022 |work=[[Philadelphia Inquirer]] |date=September 13, 2017 |language=en |quote=When you combine that with a recent poll with J.D. Power, a global marketing firm, that stated most fans}}
*{{cite news |last1=Lee |first1=Carrie |title=Car Buyers Find They Don't Always Get Great Deals Online |url=https://www.wsj.com/articles/SB943365843390568351 |access-date=2 May 2022 |work=[[Wall Street Journal]] |date=24 November 1999 |quote=the marketing firm estimates that 2.7 % of 13 million new cars}}
*{{cite news |last1=Vlasic |first1=Bill |title=Dismal Year Is Forecast for Car Sales |url=https://www.nytimes.com/2008/03/20/business/20auto.html |access-date=2 May 2022 |work=[[The New York Times]] |date=20 March 2008 |quote=The broader economic woes prompted the marketing firm J. D. Power & Associates to cut its annual forecast to 14.95 million vehicles}}
*{{cite news |last1=Chen |first1=Brian X. |title=Survey: Most-Hated Wireless Company Isn't AT&T, It's Sprint |url=https://www.wired.com/2009/08/wireless-satisfaction/ |access-date=2 May 2022 |work=[[Wired (magazine)|]] |date=August 14, 2009 |quote=Global marketing firm J.D. Power on Thursday released results of its wireless customer care survey}}
*{{cite news |last1=Lynley |first1=Matthew |title=Six in 10 Americans say no to electric cars (poll) |url=https://www.reuters.com/article/idUS244407485920110525 |access-date=2 May 2022 |work=[[Reuters]] |date=25 May 2011 |language=en |quote=according to a report by global marketing firm J.D. Power & Associates.}}
*{{cite news |last1=O'Dell |first1=John |title=Survey Finds Honda Falling Back in Pack |url=https://www.latimes.com/archives/la-xpm-2001-oct-01-fi-51874-story.html |access-date=2 May 2022 |work=[[Los Angeles Times]] |date=1 October 2001 |quote="The automotive marketing firm's annual nationwide survey"}}
*{{cite news |last1=Snyder |first1=Stephanie |title=J.D. Power and Associates: Global influence close to home |url=https://archive.vcstar.com/business/jd-power-and-associates-global-influence-close-to-home-ep-292048635-351480931.html/ |access-date=2 May 2022 |work=[[Ventura County Star]] |date=February 1, 2014 |language=en |quote=Global marketing firm J.D. Power and Associates has been successfully influencing consumers on what products to purchase for more than 45 years.}}
*{{cite news |last1=Estrada |first1=Marie |title=Company changed an industry |url=https://www.theacorn.com/articles/company-changed-an-industry/ |access-date=2 May 2022 |work=[[The Acorn (newspaper)|The Acorn]] |date=6 February 2014 |quote=Behind the global marketing firm...}}
*{{cite web |last1=Shearin |first1=Megan |title=J.D. Power and Associates Jamey Power IV to speak on Oct. 28 |url=https://mason.wm.edu/news/2013/jamie_power.php |website=William & Mary School of Business |access-date=2 May 2022 |language=en |date=October 22, 2013 |quote=J.D. Power and Associates is a California-based research marketing firm}}
*{{cite web |last1=Franzen |first1=Harold |title=The Power of J.D. Power |url=https://www.popsci.com/cars/article/2002-01/power-jd-power/ |publisher=[[Popular Science]] |access-date=2 May 2022 |date=24 January 2002 | quote="What is J.D. Power & Associates? A marketing firm..."}}
*{{cite web |last1=Shrikant |first1=Aditi |title=Why every car commercial mentions J.D. Power and Associates |url=https://www.vox.com/the-goods/2018/11/27/18105479/jd-power-car-commercials |website=Vox |access-date=30 April 2022 |language=en |date=27 November 2018| quote="J.D. Power is a marketing firm best known for its automotive research"}}</ref> based in Troy, Michigan. The company was founded in 1968 by [[J.D. Power III|James David Power III]]. The company, headquartered in Troy, Michigan, describes itself as "a global data and analytics company."<ref>{{cite web |url=https://www.jdpower.com/business |title=A global Data & Analytics company}}</ref> It conducts surveys of [[customer satisfaction]], product quality, and buyer behavior for the automotive, banking & payments, wealth and lending, telecommunications, insurance, health, travel, and utilities sectors. The firm is best known for its [[customer satisfaction]] research and benchmarking on new-car quality and long-term dependability. Its service offerings include industry-wide syndicated studies, proprietary research, consulting, training, and automotive forecasting.<ref name="JDPowerrank">{{cite web|url=https://www.usnews.com/usnews/biztech/articles/040315/15eepower.htm|title=USNews.com: From boats to Internet service, J. D. Power lives to rank|access-date=2007-04-05|date=2004-03-07|publisher=[[US News]]|archive-url=https://web.archive.org/web/20131009024025/http://www.usnews.com/usnews/biztech/articles/040315/15eepower.htm|archive-date=2013-10-09|url-status=dead}}</ref>


The company was founded in 1968 by [[J.D. Power III|James David Power III]]. It is headquartered in Troy, Michigan, but has offices elsewhere in the Americas, Europe, and the Pacific. In March 2018, [[Dave Habiger]] was named president and CEO.<ref>{{Cite web |date=2021-08-30 |title=JD Power Renews Headquarters Lease in Troy, Michigan's PentaCentre |url=https://www.costar.com/article/2086761394/jd-power-renews-headquarters-lease-in-troy-michigans-pentacentre |access-date=2023-01-26 |website=CoStar}}</ref><ref>{{Cite web |date=2018-03-22 |title=Dave Habiger Appointed President And CEO Of J.D. Power |url=https://www.aftermarketnews.com/dave-habiger-appointed-president-and-ceo-of-j-d-power/ |access-date=2023-01-26 |website=aftermarketNews |language=en-US}}</ref> Private equity firm [[Thoma Bravo|Thoma Bravo, LLC]] announced it was acquiring J.D. Power in July 2019. The company announced a merger with Autodata Solutions, a provider of data and software for the automotive ecosystem, in December 2019.<ref>{{Cite web |date=2019-12-16 |title=Thoma Bravo finalizes J.D. Power acquisition |url=https://www.chicagobusiness.com/finance-banking/thoma-bravo-finalizes-jd-power-acquisition |access-date=2023-01-26 |website=Crain's Chicago Business |language=en-US}}</ref>
J.D. Power reportedly charges hundreds of thousands of dollars to carmakers for access to its survey results, a large fee to mention their awards in advertisements, and has a service to help companies make improvements that should raise their rankings.<ref>{{cite web|url=https://www.consumerreports.org/consumerist/can-you-trust-those-awards-you-see-in-auto-ads/|title=Can You Trust Those Awards You See In Auto Ads?|author=Morran, Chris|date=2010-05-10|website=[[Consumer Reports]]}}</ref> The company claims that its business practices of consulting companies how to improve rankings in their awards and the fees they charge for licensing their awards for promotional purposes are separate.<ref name ="Jalopnik" />


==History==
==History==
J.D. Power was founded in 1968 by [[J.D. Power III|James David Power III]].<ref>{{Cite web |last=Elfland |first=Mike |title=Consumer research giant J.D. Power III, Holy Cross grad and one-time Worcester paperboy, dies at 89 |url=https://www.telegram.com/story/business/names-faces/2021/01/25/consumer-research-giant-j-d-power-iii-holy-cross-grad-and-one-time-worcester-paperboy-dies-89/4250362001/ |access-date=2022-05-02 |website=The Worcester Telegram & Gazette |language=en-US}}</ref><ref>{{Cite web |title=J.D. Power Center for Liberal Arts in the World |url=https://www.holycross.edu/jd-power-center-liberal-arts-world |access-date=2022-05-02 |website=College of the Holy Cross |language=en}}</ref>
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J.D. Power was founded in 1968 by [[J.D. Power III|James David Power III]]. Power had previously worked in advertising and doing customer research for the [[Ford Motor Company]], where he felt customer satisfaction data was too often overlooked. He later joined Marplan, and then [[McCulloch Motors Corporation|McCulloch]], a chainsaw manufacturer. He left his position at McCulloch and founded J.D. Power and Associates on April 1, 1968, working at first from his kitchen table. The company incorporated on February 7, 1969. The "associates" referred to in the firm's title were his wife, who assisted him with market research, and his children, who helped stuff envelopes.<ref name=How/><ref name=Seven/><ref name=This/>


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Power had previously worked in advertising and doing customer research for the [[Ford Motor Company]], where he felt customer satisfaction data was too often overlooked. He later joined Marplan, and then [[McCulloch Motors Corporation|McCulloch]], a chainsaw manufacturer. He left his position at McCulloch and founded J.D. Power and Associates on April 1, 1968, working at first from his kitchen table. The company incorporated on February 7, 1969. The "associates" referred to in the firm's title were his wife, who assisted him with market research, and his children, who helped stuff envelopes.<ref name=How/><ref name=Seven/><ref name=This/>
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In 1973, the company first drew significant national attention when Julia P. Power, working from the results of customer surveys, discovered a design flaw in the [[O-rings]] of certain [[Mazda]] rotary engines. The report was then publicized by the ''[[Wall Street Journal]]'' and widely repeated in other outlets. In the following years, J.D. Power and Associates became particularly known for its automotive customer satisfaction rankings, while continuing to work in other areas such as food and computers. The firm created the first Dealer Attitude Study in 1976 and the U.S. Automotive Customer Satisfaction Index in 1981.<ref name="How">{{cite web|author=Al Lewis|date=December 18, 2013|title=How J.D. Power made companies listen to the customer|url=https://www.marketwatch.com/story/how-jd-power-made-companies-listen-to-the-customer-2013-12-18|access-date=April 10, 2013|work=Market Watch}}</ref><ref name="Seven">{{cite web|author=Taryn Luna|date=January 12, 2014|title=Seven Things You Need to Know about James David Power|url=https://www.bostonglobe.com/business/2014/01/12/seven-things-you-need-know-about-power/dde2IH0xOEp41lCkluHuiJ/story.html|access-date=April 10, 2018|work=Boston Globe}}</ref> J.D. Power's entry into the market of consumers surveys for personal computers, long distance providers, and cellular providers were not as successful as their automotive research.<ref name="JDPowerrank"/>


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J.D. Power began surveying car owners about the various attributes of their vehicles. This enabled the company to gather a significant amount of data on how to improve cars, which it used to assist and guide [[OEM]]s and car manufacturers to build better cars.<ref>{{Cite web|url=https://www.youtube.com/watch?v=PofFuDMALfo|title=YouTube - Bernardo Rodriguez Chief Digital and Technology Officer of J.D. Power: "A Digital Twin for a Trillion Dollar Industry: JD Power + Palantir"|website=[[YouTube]] |access-date=2023-03-13}}</ref> In 1973, the company first drew significant national attention when Julia P. Power discovered a design flaw in the [[O-rings]] of certain [[Mazda]] rotary engines, working from the results of customer surveys. The report was then publicized by ''[[The Wall Street Journal]]'' and widely repeated in other outlets. In the following years, J.D. Power and Associates became particularly known for its automotive customer satisfaction rankings, while continuing to work in other areas such as food and computers. The firm created the first Dealer Attitude Study in 1976 and the U.S. Automotive Customer Satisfaction Index in 1981.<ref name="How">{{cite web|author=Al Lewis|date=December 18, 2013|title=How J.D. Power made companies listen to the customer|url=https://www.marketwatch.com/story/how-jd-power-made-companies-listen-to-the-customer-2013-12-18|access-date=April 10, 2013|work=Market Watch}}</ref><ref name="Seven">{{cite web|author=Taryn Luna|date=January 12, 2014|title=Seven Things You Need to Know about James David Power|url=https://www.bostonglobe.com/business/2014/01/12/seven-things-you-need-know-about-power/dde2IH0xOEp41lCkluHuiJ/story.html|access-date=April 10, 2018|work=Boston Globe}}</ref>
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[[Subaru]] paid J.D. Power to mention the results of their ranking in the J.D. Power Awards in 1984 and became the first company to mention their results in a television commercial which aired during [[Super Bowl XVIII]]. According to J.D. Power, their rankings have appeared in more than 350,000 television commercials and two billion print advertisements.<ref name=This>{{cite web|url=http://www.bnd.com/living/liv-columns-blogs/answer-man/article142009964.html|title=This is how J.D. Power became a big deal|date=April 1, 2017|access-date=April 10, 2018|author=Roger Schlueter}}</ref><ref name ="Jalopnik">{{cite web|url=https://jalopnik.com/everything-you-ever-wanted-to-know-about-the-jd-power-a-1818818969|title=Everything You Ever Wanted To Know About The JD Power Awards|author=Eric Schilling|date=December 6, 2017|access-date=April 10, 2018|work=Jalopnik}}</ref> J.D. Power expanded its offerings to sell financial and insurance products through car dealerships in 2017.<ref>{{Cite web|url=https://www.autonews.com/article/20180321/RETAIL03/180329913/dave-habiger-j-d-power-s-new-ceo-is-tech-expert-and-car-guy|title=Dave Habiger, J.D. Power's new CEO, is tech expert and car guy|date=2018-03-21|website=Automotive News|language=en|access-date=2019-12-16}}</ref>


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[[Subaru]] paid J.D. Power to mention the results of their ranking in the J.D. Power Awards in 1984 and became the first company to mention their results in a television commercial, which aired during [[Super Bowl XVIII]]. According to J.D. Power, their rankings have appeared in more than 350,000 television commercials and two billion print advertisements.<ref name=This>{{cite web|url=http://www.bnd.com/living/liv-columns-blogs/answer-man/article142009964.html|title=This is how J.D. Power became a big deal|date=April 1, 2017|access-date=April 10, 2018|author=Roger Schlueter}}</ref><ref name ="Jalopnik">{{cite web|url=https://jalopnik.com/everything-you-ever-wanted-to-know-about-the-jd-power-a-1818818969|title=Everything You Ever Wanted To Know About The JD Power Awards|author=Eric Schilling|date=December 6, 2017|access-date=April 10, 2018|work=Jalopnik}}</ref> J.D. Power expanded its offerings to sell financial and insurance products through car dealerships in 2017.<ref>{{Cite web|url=https://www.autonews.com/article/20180321/RETAIL03/180329913/dave-habiger-j-d-power-s-new-ceo-is-tech-expert-and-car-guy|title=Dave Habiger, J.D. Power's new CEO, is tech expert and car guy|date=2018-03-21|website=Automotive News|language=en|access-date=2019-12-16}}</ref>
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In 2002, the company moved its headquarters from [[Agoura Hills]], California, to [[Westlake Village]] in [[Ventura County, California|Ventura County]].<ref>{{cite web|url=http://articles.latimes.com/2002/apr/11/local/me-vnbriefs11.3|title=J.D. Power Moving to New Headquarters|date=April 11, 2002|access-date=April 10, 2018|work=Los Angeles Times}}</ref> In 2005, James David Power was ready to retire and sold the firm to [[McGraw Hill Financial]] and also resigned as chairman. In September 2016, McGraw Hill sold JD Power to XIO Group for US $1.1bn.<ref>{{cite news |last1=Clark |first1=Simon |title=How J.D. Power Was Acquired by a Chinese Company Shrouded in Mystery |url=https://www.wsj.com/articles/how-j-d-power-was-acquired-by-a-chinese-company-shrouded-in-mystery-1517426465 |access-date=2 May 2022 |work=Wall Street Journal |date=31 January 2018}}</ref> In March 2018, [[Dave Habiger]] was named its president and CEO.<ref>{{Cite web|date=2018-03-21|title=New CEO Says His Job Is to Help J.D. Power Grow Faster|url=https://www.bloomberg.com/news/videos/2018-03-21/dave-habiger-says-his-job-is-to-help-j-d-power-grow-faster-video|access-date=2020-09-09|website=Bloomberg.com}}</ref> In 2019, J.D. Power was acquired by Thoma Bravo and, as part of this acquisition, J.D. Power was merged with Autodata Solutions, a provider of data and software for the automotive industry.<ref>{{Cite web |date=2019-12-16 |title=Thoma Bravo finalizes J.D. Power acquisition |url=https://www.chicagobusiness.com/finance-banking/thoma-bravo-finalizes-jd-power-acquisition |access-date=2022-04-27 |website=Crain's Chicago Business |language=en}}</ref><ref>{{Cite web |date=2019-12-16 |title=J.D. Power to merge with Autodata; Thoma Bravo deal closes |url=https://www.autoremarketing.com/technology/jd-power-merge-autodata-thoma-bravo-deal-closes |access-date=2022-04-27 |website=Auto Remarketing |language=en}}</ref>


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In 2002, the company moved its headquarters from [[Agoura Hills]], California, to [[Westlake Village]] in [[Ventura County, California|Ventura County]].<ref>{{cite web|url=http://articles.latimes.com/2002/apr/11/local/me-vnbriefs11.3|title=J.D. Power Moving to New Headquarters|date=April 11, 2002|access-date=April 10, 2018|work=Los Angeles Times}}</ref> In 2005, James David Power was ready to retire and sold the firm to [[McGraw Hill Financial]] and also resigned as chairman. In September 2016, McGraw Hill (renamed S&P Global Inc. in April 2016) sold J.D. Power to XIO Group for US $1.1bn.<ref>{{cite news |last1=Clark |first1=Simon |title=How J.D. Power Was Acquired by a Chinese Company Shrouded in Mystery |url=https://www.wsj.com/articles/how-j-d-power-was-acquired-by-a-chinese-company-shrouded-in-mystery-1517426465 |access-date=2 May 2022 |work=Wall Street Journal |date=31 January 2018}}</ref> In March 2018, [[Dave Habiger]] was named its president and CEO, succeeding [[Finbarr O'Neill (businessman)|Finbarr O'Neill]] who completed a ten-year tenure.<ref>{{Cite web|date=2018-03-21|title=New CEO Says His Job Is to Help J.D. Power Grow Faster|url=https://www.bloomberg.com/news/videos/2018-03-21/dave-habiger-says-his-job-is-to-help-j-d-power-grow-faster-video|access-date=2020-09-09|website=Bloomberg.com}}</ref>
==Market research==

In 2019, J.D. Power was acquired by Chicago-based private equity firm [[Thoma Bravo]] and, as part of this acquisition, J.D. Power was merged with Autodata Solutions, a provider of data and software for the automotive industry.<ref>{{Cite web |date=2019-12-16 |title=Thoma Bravo finalizes J.D. Power acquisition |url=https://www.chicagobusiness.com/finance-banking/thoma-bravo-finalizes-jd-power-acquisition |access-date=2022-04-27 |website=Crain's Chicago Business |language=en}}</ref> The combined company's headquarters moved to [[Troy, Michigan]] following the merger.<ref>{{Cite web |date=2019-12-16 |title=J.D. Power to merge with Autodata; Thoma Bravo deal closes |url=https://www.autoremarketing.com/technology/jd-power-merge-autodata-thoma-bravo-deal-closes |access-date=2022-04-27 |website=Auto Remarketing |language=en}}</ref>

In September 2023, J.D. Power announced the takeover of European market leader [[:de:Autovista|Autovista]].<ref>{{Cite web |date=2023-09-12 |title=J.D. Power Expands Automotive Data and Analytics Portfolio in Europe and Australia with Acquisition of Autovista Group |url=https://www.businesswire.com/news/home/20230912714491/en/J.D.-Power-Expands-Automotive-Data-and-Analytics-Portfolio-in-Europe-and-Australia-with-Acquisition-of-Autovista-Group |access-date=2023-09-14 |website=www.businesswire.com |language=en}}</ref>

==Benchmarking studies==
[[File:J.D. Power awards.jpg|right|thumb|A selection of the awards presented to the [[Ford Motor Company]] by J.D. Power in 2007]]
[[File:J.D. Power awards.jpg|right|thumb|A selection of the awards presented to the [[Ford Motor Company]] by J.D. Power in 2007]]
J.D. Power conducts nearly 200 benchmarking studies annually, drawn from analysis of consumer behavior and market data, that are fully self-funded and fully independent. The firm conducts industry benchmarking studies of hundreds of leading brands in the following industries: automotive, financial services, healthcare, home, insurance, technology, media and telecom, travel and hospitality, senior living, and utilities.
J.D. Power's consumer surveys are drawn from analysis of consumer behavior and market data. J.D. Power ratings are based on the [[opinion poll|survey]] responses of randomly selected and/or specifically targeted consumers. Although publicly known for the endorsement value of its product awards, J.D. Power obtains the majority of its revenue from corporations that seek the data collected from J.D. Power surveys for internal use.<ref name="JDPowerrank"/> Companies which have used J.D. Power surveys range from automotive, cellphone, and computer manufacturers to home builders and utility companies. To be able to use the J.D. Power logo and to quote the survey results in advertising, companies must pay a licensing fee to J.D. Power.<ref name="JDPowerrank"/>

The firm does not earn money on its product rankings, although using the logo and referencing results in advertising requires paying a licensing fee. Most of the firm's revenue comes from corporations that seek data for internal use.<ref>{{Cite web |date=2013-10-09 |title=From boats to Internet service, J. D. Power lives to rank - ''U.S. News & World Report'' |url=http://www.usnews.com/usnews/biztech/articles/040315/15eepower.htm |archive-url=https://web.archive.org/web/20131009024025/http://www.usnews.com/usnews/biztech/articles/040315/15eepower.htm |archive-date=2013-10-09 |access-date=2022-09-06 }}</ref>


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J.D. Power research is conducted in the local languages of India, Japan, Taiwan, China, Philippines, Indonesia, Singapore, Thailand, Malaysia, Vietnam, Canada, Mexico, Europe, Australia, Germany, UAE and the UK.<ref>[http://www.jdpower.com/about-us/overview About J.D. Power | J.D. Power]</ref>
===Automotive surveys===
J.D. Power conducts multiple annual surveys of the automotive industry in the U.S. as well as in other countries. The Vehicle Dependability Study (VDS) is a measure of problems experienced after three years of ownership, while the Initial Quality Study (IQS) is a measure of problems experienced within the first 90 days of ownership.<ref name=Why>{{cite web|url=https://wheels.blogs.nytimes.com/2012/10/30/why-consumer-reports-and-j-d-power-are-so-different/|title=Why Consumer Reports and J.D. Power Are So Different|author=Cheryl Jensen|date=October 30, 2012|work=The New York Times|access-date=April 10, 2018}}</ref> Other surveys include the APEAL survey, reflecting consumer's attitudes towards a vehicle's attributes, dealership service surveys, and customer purchasing experience surveys. Similar versions of the Vehicle Dependability and Initial Quality Studies are performed internationally, and usually released with the country's name, followed by the same title, e.g. China Initial Quality Study.<ref>{{cite web|url=http://www.jdpower.com/press-releases/jd-power-2017-china-initial-quality-study|title=Domestic and International Brand Vehicle Initial Quality Gap Continues to Narrow, J.D. Power Finds|work=JD Power|access-date=April 10, 2018}}</ref>


The company's longest-running benchmark studies are focused on the automotive industry. The Vehicle Dependability Study (VDS) measures problems experienced after three years of ownership, while the Initial Quality Study (IQS) measures problems experienced within the first 90 days of ownership.<ref>{{Cite web |first=Taryn |last=Luna |date=January 12, 2014 |title=Seven things you need to know about James David Power III |url=https://www.bostonglobe.com/business/2014/01/12/seven-things-you-need-know-about-power/dde2IH0xOEp41lCkluHuiJ/story.html |access-date=2022-09-06 |website=BostonGlobe.com |language=en-US}}</ref><ref>{{Cite web |last=Hirsch |first=Jerry |date=2022-02-10 |title=J.D. Power Finds Infotainment Trips Up Vehicle Dependability |url=https://www.forbes.com/wheels/news/j-d-power-vds/ |access-date=2022-09-06 |website=Forbes Wheels |language=en-US}}</ref><ref>{{Cite web |title=Kia Ranks First Out of 32 Automotive Brands in the 2022 J.D. Power Vehicle Dependability Study |url=http://www.futurecar.com/5194/Kia-Ranks-First-Out-of-32-Automotive-Brands-in-the-2022-J.D.-Power-Vehicle-Dependability-Study.html |access-date=2022-09-06 |website=www.futurecar.com}}</ref><ref>{{Cite web |date=2022-06-27 |title=J.D. Power vehicle quality sinks to new low |url=https://www.autonews.com/retail/jd-power-2022-initial-quality-study-vehicle-quality-sinks-new-low |access-date=2022-09-06 |website=Automotive News |language=en}}</ref> Other well-known auto industry studies include the Automotive Performance, Execution and Layout (APEAL) Study, which reflects consumer's attitudes towards a vehicle's attributes as well as dealership service and customer purchasing experience surveys.<ref>{{Cite web |last=Krok |first=Andrew |title=Gas Prices Spur Dissatisfaction in 2022 J.D. Power APEAL Study |url=https://www.cnet.com/roadshow/news/jd-power-apeal-study-2022/ |access-date=2022-09-06 |website=CNET |language=en}}</ref><ref>{{Cite web |last=Rich |first=Maeve |date=2022-07-27 |title=Porsche Dominates Premium Car Brands in J.D. Power's 2022 APEAL Study |url=https://www.motorbiscuit.com/porsche-dominates-premium-car-brands-j-d-powers-2022-apeal-study/ |access-date=2022-09-06 |website=MotorBiscuit |language=en-US}}</ref><ref>{{Cite web |last=Hyatt |first=Kyle |title=Lexus, Mini Lead 2022 J.D. Power Customer Service Index Study |url=https://www.cnet.com/roadshow/news/lexus-mini-2022-jd-power-customer-service-index/ |access-date=2022-09-06 |website=CNET |language=en}}</ref><ref>{{Cite web |last=Hirsch |first=Jerry |date=2021-01-07 |title=J.D. Power Study Finds More Consumers Looking at Digital Car Buying |url=https://www.forbes.com/wheels/features/j-d-power-study-finds-more-consumers-looking-at-digital-car-buying/ |access-date=2022-09-06 |website=Forbes Wheels |language=en-US}}</ref> Similar version of the Vehicle Dependability Study and Initial Quality Studies are performed internationally and usually released with the country's name, followed by the same title, like the China Initial Quality Study.
⚫
J.D. Power research surveys are conducted in the local languages of India, Japan, Taiwan, China, Philippines, Indonesia, Singapore, Thailand, Malaysia, Vietnam, Canada, Mexico, Europe, Australia, Germany, UAE and the UK.<ref>[http://www.jdpower.com/about-us/overview About J.D. Power | J.D. Power]</ref>


==See also==
==See also==

Latest revision as of 17:03, 5 March 2024

J.D. Power
FormerlyJ.D. Power and Associates
Company typePrivate
IndustryMarket research
FoundedLos Angeles, California (1968)
FounderJ.D. Power III
Headquarters
Troy, Michigan
,
United States
Key people
Dave Habiger, President and CEO
OwnerThoma Bravo
Number of employees
833
Websitejdpower.com/business

J.D. Power is an American data analytics, software, and consumer intelligence company founded in 1968. The company specializes in the use of big data, artificial intelligence, and algorithmic models examining consumer behavior.[1][2][3][4] The firm's business model has evolved to emphasize data and analytics and software products. Industry benchmarking studies are used to evaluate detailed consumer interactions and trends across the automotive, financial services, healthcare, home, insurance, technology, media and telecom, travel and hospitality, senior living, and utilities industries.[5][6][7][8][9]

The company was founded in 1968 by James David Power III. It is headquartered in Troy, Michigan, but has offices elsewhere in the Americas, Europe, and the Pacific. In March 2018, Dave Habiger was named president and CEO.[10][11] Private equity firm Thoma Bravo, LLC announced it was acquiring J.D. Power in July 2019. The company announced a merger with Autodata Solutions, a provider of data and software for the automotive ecosystem, in December 2019.[12]

History[edit]

J.D. Power was founded in 1968 by James David Power III.[13][14]

Power had previously worked in advertising and doing customer research for the Ford Motor Company, where he felt customer satisfaction data was too often overlooked. He later joined Marplan, and then McCulloch, a chainsaw manufacturer. He left his position at McCulloch and founded J.D. Power and Associates on April 1, 1968, working at first from his kitchen table. The company incorporated on February 7, 1969. The "associates" referred to in the firm's title were his wife, who assisted him with market research, and his children, who helped stuff envelopes.[15][16][17]

J.D. Power began surveying car owners about the various attributes of their vehicles. This enabled the company to gather a significant amount of data on how to improve cars, which it used to assist and guide OEMs and car manufacturers to build better cars.[18] In 1973, the company first drew significant national attention when Julia P. Power discovered a design flaw in the O-rings of certain Mazda rotary engines, working from the results of customer surveys. The report was then publicized by The Wall Street Journal and widely repeated in other outlets. In the following years, J.D. Power and Associates became particularly known for its automotive customer satisfaction rankings, while continuing to work in other areas such as food and computers. The firm created the first Dealer Attitude Study in 1976 and the U.S. Automotive Customer Satisfaction Index in 1981.[15][16]

Subaru paid J.D. Power to mention the results of their ranking in the J.D. Power Awards in 1984 and became the first company to mention their results in a television commercial, which aired during Super Bowl XVIII. According to J.D. Power, their rankings have appeared in more than 350,000 television commercials and two billion print advertisements.[17][19] J.D. Power expanded its offerings to sell financial and insurance products through car dealerships in 2017.[20]

In 2002, the company moved its headquarters from Agoura Hills, California, to Westlake Village in Ventura County.[21] In 2005, James David Power was ready to retire and sold the firm to McGraw Hill Financial and also resigned as chairman. In September 2016, McGraw Hill (renamed S&P Global Inc. in April 2016) sold J.D. Power to XIO Group for US $1.1bn.[22] In March 2018, Dave Habiger was named its president and CEO, succeeding Finbarr O'Neill who completed a ten-year tenure.[23]

In 2019, J.D. Power was acquired by Chicago-based private equity firm Thoma Bravo and, as part of this acquisition, J.D. Power was merged with Autodata Solutions, a provider of data and software for the automotive industry.[24] The combined company's headquarters moved to Troy, Michigan following the merger.[25]

In September 2023, J.D. Power announced the takeover of European market leader Autovista.[26]

Benchmarking studies[edit]

A selection of the awards presented to the Ford Motor Company by J.D. Power in 2007

J.D. Power conducts nearly 200 benchmarking studies annually, drawn from analysis of consumer behavior and market data, that are fully self-funded and fully independent. The firm conducts industry benchmarking studies of hundreds of leading brands in the following industries: automotive, financial services, healthcare, home, insurance, technology, media and telecom, travel and hospitality, senior living, and utilities.

The firm does not earn money on its product rankings, although using the logo and referencing results in advertising requires paying a licensing fee. Most of the firm's revenue comes from corporations that seek data for internal use.[27]

J.D. Power research is conducted in the local languages of India, Japan, Taiwan, China, Philippines, Indonesia, Singapore, Thailand, Malaysia, Vietnam, Canada, Mexico, Europe, Australia, Germany, UAE and the UK.[28]

The company's longest-running benchmark studies are focused on the automotive industry. The Vehicle Dependability Study (VDS) measures problems experienced after three years of ownership, while the Initial Quality Study (IQS) measures problems experienced within the first 90 days of ownership.[29][30][31][32] Other well-known auto industry studies include the Automotive Performance, Execution and Layout (APEAL) Study, which reflects consumer's attitudes towards a vehicle's attributes as well as dealership service and customer purchasing experience surveys.[33][34][35][36] Similar version of the Vehicle Dependability Study and Initial Quality Studies are performed internationally and usually released with the country's name, followed by the same title, like the China Initial Quality Study.

See also[edit]

References[edit]

  1. ^ Silva-Risso, Jorge; Shearing, William; Ionova, Irina; Khavaev, Alexi; Deirdre, Borrego (February 2008). "Chrysler and J. D. Power: Pioneering Scientific Price Customization in the Automobile Industry". Interfaces. 38 – via Research Gate.
  2. ^ Dubroff, Henry (February 9, 2021). "Dubroff: Today's tech titans owe a debt to Dave Power". Retrieved January 26, 2023.
  3. ^ "How J.D. Power drove change in auto research". Fortune. Retrieved January 26, 2023.
  4. ^ Pope, Carol. "What is J.D. Power?". Bankrate. Retrieved January 26, 2023.
  5. ^ Bowman, Cynthia Paez. "What is J.D. Power?". Bankrate. Retrieved May 2, 2022.
  6. ^ "U.S. to Change Measure of Car Inflation Using J.D. Power Data". Bloomberg.com. January 18, 2022. Retrieved May 2, 2022.
  7. ^ Martin, Timothy W. (October 30, 2015). "McGraw Hill to Pursue Sale of Consumer-Research Unit J.D. Power". Wall Street Journal. ISSN 0099-9660. Retrieved May 2, 2022.
  8. ^ "Bank of America Receives J.D. Power Certificate". www.pymnts.com. March 4, 2022. Retrieved May 2, 2022.
  9. ^ "USNews.com: From boats to Internet service, J. D. Power lives to rank". US News. March 7, 2004. Archived from the original on October 9, 2013. Retrieved April 5, 2007.
  10. ^ "JD Power Renews Headquarters Lease in Troy, Michigan's PentaCentre". CoStar. August 30, 2021. Retrieved January 26, 2023.
  11. ^ "Dave Habiger Appointed President And CEO Of J.D. Power". aftermarketNews. March 22, 2018. Retrieved January 26, 2023.
  12. ^ "Thoma Bravo finalizes J.D. Power acquisition". Crain's Chicago Business. December 16, 2019. Retrieved January 26, 2023.
  13. ^ Elfland, Mike. "Consumer research giant J.D. Power III, Holy Cross grad and one-time Worcester paperboy, dies at 89". The Worcester Telegram & Gazette. Retrieved May 2, 2022.
  14. ^ "J.D. Power Center for Liberal Arts in the World". College of the Holy Cross. Retrieved May 2, 2022.
  15. ^ a b Al Lewis (December 18, 2013). "How J.D. Power made companies listen to the customer". Market Watch. Retrieved April 10, 2013.
  16. ^ a b Taryn Luna (January 12, 2014). "Seven Things You Need to Know about James David Power". Boston Globe. Retrieved April 10, 2018.
  17. ^ a b Roger Schlueter (April 1, 2017). "This is how J.D. Power became a big deal". Retrieved April 10, 2018.
  18. ^ "YouTube - Bernardo Rodriguez Chief Digital and Technology Officer of J.D. Power: "A Digital Twin for a Trillion Dollar Industry: JD Power + Palantir"". YouTube. Retrieved March 13, 2023.
  19. ^ Eric Schilling (December 6, 2017). "Everything You Ever Wanted To Know About The JD Power Awards". Jalopnik. Retrieved April 10, 2018.
  20. ^ "Dave Habiger, J.D. Power's new CEO, is tech expert and car guy". Automotive News. March 21, 2018. Retrieved December 16, 2019.
  21. ^ "J.D. Power Moving to New Headquarters". Los Angeles Times. April 11, 2002. Retrieved April 10, 2018.
  22. ^ Clark, Simon (January 31, 2018). "How J.D. Power Was Acquired by a Chinese Company Shrouded in Mystery". Wall Street Journal. Retrieved May 2, 2022.
  23. ^ "New CEO Says His Job Is to Help J.D. Power Grow Faster". Bloomberg.com. March 21, 2018. Retrieved September 9, 2020.
  24. ^ "Thoma Bravo finalizes J.D. Power acquisition". Crain's Chicago Business. December 16, 2019. Retrieved April 27, 2022.
  25. ^ "J.D. Power to merge with Autodata; Thoma Bravo deal closes". Auto Remarketing. December 16, 2019. Retrieved April 27, 2022.
  26. ^ "J.D. Power Expands Automotive Data and Analytics Portfolio in Europe and Australia with Acquisition of Autovista Group". www.businesswire.com. September 12, 2023. Retrieved September 14, 2023.
  27. ^ "From boats to Internet service, J. D. Power lives to rank - U.S. News & World Report". October 9, 2013. Archived from the original on October 9, 2013. Retrieved September 6, 2022.
  28. ^ About J.D. Power | J.D. Power
  29. ^ Luna, Taryn (January 12, 2014). "Seven things you need to know about James David Power III". BostonGlobe.com. Retrieved September 6, 2022.
  30. ^ Hirsch, Jerry (February 10, 2022). "J.D. Power Finds Infotainment Trips Up Vehicle Dependability". Forbes Wheels. Retrieved September 6, 2022.
  31. ^ "Kia Ranks First Out of 32 Automotive Brands in the 2022 J.D. Power Vehicle Dependability Study". www.futurecar.com. Retrieved September 6, 2022.
  32. ^ "J.D. Power vehicle quality sinks to new low". Automotive News. June 27, 2022. Retrieved September 6, 2022.
  33. ^ Krok, Andrew. "Gas Prices Spur Dissatisfaction in 2022 J.D. Power APEAL Study". CNET. Retrieved September 6, 2022.
  34. ^ Rich, Maeve (July 27, 2022). "Porsche Dominates Premium Car Brands in J.D. Power's 2022 APEAL Study". MotorBiscuit. Retrieved September 6, 2022.
  35. ^ Hyatt, Kyle. "Lexus, Mini Lead 2022 J.D. Power Customer Service Index Study". CNET. Retrieved September 6, 2022.
  36. ^ Hirsch, Jerry (January 7, 2021). "J.D. Power Study Finds More Consumers Looking at Digital Car Buying". Forbes Wheels. Retrieved September 6, 2022.

External links[edit]

Retrieved from "https://en.wikipedia.org/w/index.php?title=J.D._Power&oldid=1211994577"