Wispa
Wispa is a chocolate bar made by Cadbury for the U.K. and Ireland market. Subtypes of this bar included Wispa Gold (caramel filling), Wispa Bite (caramel and biscuit filling), Wispaccino (coffee filling) and Wispa Mint (mint layer).[1]
The bar was launched in 1981 as a trial version and with its success it was introduced nationally in 1983.[2] It was seen as a competitor to Nestle's Aero.[3] The bar was seen as a favorite and an icon of the 80s[2][4] despite this the product had declining sales and the product was discontinued as the Wispa in 2003 but due to an internet campaign is being relaunched.[2]
In 2003 after its discontinuation Cadbury, in an effort to re-brand its chocolate, brought the Wispa back onto market as Dairy Milk Bubbly, slightly reformulated, and under the Dairy Milk brand.[1][4]
Relaunch
Since its discontinuation in 2004 several internet campaigns and an online petition to bring back the Wispa bar have slowly gained momentum. During Iggy Pop's 2007 performance at Glastonbury several Wispa fans invaded the stage armed with a banner saying "Bring Back Wispa."[3] In addition, several "Bring Back Wispa" groups on Bebo, MySpace and Facebook were set up.[5] In August 2007, the various campaigns prompted Cadbury to announce that the bar will be relaunched on October 8, 2007[6][2] for an initial limited production of 23 million bars, with a permanent return possible if sales are high enough.[2][7] It will be marketed as 'Classic Wispa'.[8]
On the 24th of August the first box of Wispas was put up for auction on Ebay with a press release from Cadbury saying that the auction is real and that the proceeds are going toward the Cadbury Charity, Ghana for the Source.[6]
References
- ^ a b "New name for Wispa bar?". BBC News. 2003-05-07. Retrieved 2007-08-26.
{{cite news}}: Check date values in:|date=(help) - ^ a b c d e "Internet Forces Return Of 80s Icon". Sky News. August 18, 2007. Retrieved 2007-08-26.
{{cite web}}: Check date values in:|date=(help) - ^ a b "Cadbury plans Wispa revival". Telegraph. August 20, 2007. Retrieved 2007-08-26.
{{cite web}}: Check date values in:|date=(help) - ^ a b Raeburn, Steven (May 27, 2007). "Sweet dreams are made of this". Scotsman. Retrieved 2007-09-23.
{{cite web}}: Check date values in:|date=(help) - ^ "Cadbury to revive Wispa chocolate bar for limited period". Talking Retail. August 18, 2007. Retrieved 2007-08-26.
{{cite web}}: Check date values in:|date=(help) - ^ a b "First Wispa bars auctioned on Ebay". Cadbury. August 24, 2007. Retrieved 2007-09-23.
{{cite web}}: Check date values in:|date=(help) - ^ "Web campaign prompts Wispa return". BBC News. August 18, 2007. Retrieved 2007-08-26.
{{cite web}}: Check date values in:|date=(help) - ^ "Cadbury's re-launch Wispa". UTalkMarketing.com. August 20, 2007. Retrieved 2007-08-26.
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