Warsteiner
 |
Warsteiner beer is brewed in the Arnsberger Forestpark outside of Warstein, Germany. Warsteiner has been a product of the Cramer family since 1753. Warsteiner is Germany's largest privately owned brewery, and its most popular beer is Warsteiner Premium Verum. Albert Cramer is company owner and managing director of Warsteiner and has used his company to promote and create a fanbase for competitive hot air ballooning in Germany. [citation needed]
History of Warsteiner beer
The history of Warsteiner beer links all the way back to 1753. Brewing beer in the same location for hundreds of years, Warsteiner brewed through historical times and even world wars. Though breweries in the Rhine were being bombed during WWII, the brewery remained unscathed.[citation needed]
In 1999, a rumor appeared in periodicals and articles all around Germany that Albert Cramer and the Warsteiner Company itself were Scientologists. Once Cramer was made aware of the rumor, he quickly denied it and hoped that the perpetrator would be found.[1]
Warsteiner brewery today
The brewery today uses the latest in brewing technologies. Advanced bottling and packaging machinery allows brewers to respond to immediate consumer needs and requirements. The newly remodeled brewery can create and package 5,000 bottles per hour. Company owner Albert Cramer created a group called "Logistics of the Future" in 1996 to brainstorm and create new methods of transportation of Warsteiner products. Warsteiner uses containers that can be put on semi-trucks, boats or railcars to send to consumers. The containers can also be used as store rooms where the beer is safe from leaks or other messy problems.
To continue to appeal to German young adults and today's trends, Warsteiner has began a beer-mix drink campaign that includes a Premium Cola, which contains caffeine, as well as Premium Lemon and Premium Orange drinks. Furthermore, Warsteiner has created a long-neck beer bottle and a "limited club edition" clear-glass bottle to target clubgoers.
Different Warsteiner beers
All beers are brewed in strict accordance with the Germany Purity Law of 1516.
Warsteiner Premium Verum
Premium Verum is Warsteiner's most popular beer. It is exported to over 60 countries around the world. Premium Verum is a pilsener style beer. The beer consists of forest spring water, two-row malted summer barley and all German hops. The alcohol content is 4.8 percent.
Warsteiner Premium Dunkel
Premium Dunkel is Warsteiner's second most popular beer. Dunkel is a traditional style, dark beer. The Alcohol content is 4.8%
Warsteiner Premium Fresh
Warsteiner's only non-alcoholic beer, brewed exactly like the Premium Verum and then having the alcohol extracted. The beer contains 80 calories per 12 oz. bottle.
Konig Ludwig Weiss- Royal Bavarian Hefeweizen
Royal Bavarian is a golden hefeweizen style beer. It is brewed with natural yeast and Bavarian ingredients. Royal Bavarian has an alcohol content of 5.5 percent.
International activities
Warsteiner has been exporting its beers internationally since the 1980s. Today products are exported to more than 60 countries worldwide. Furthermore, Warsteiner founded and acquired shares in other international breweries like Isenbeck brewery in Argentina and breweries in Africa. [1] (German website of Warsteiner Group)
Warsteiner and German culture
Warsteiner makes a seasonal beer entitled "Oktoberfest" for the German celebrations each year.
Warsteiner Owner Albert Cramer has been a staunch advocate of competitive ballooning and Warsteiner is the sponsor of the German Hot Air Balloon National Team. Cramer and Warsteiner received the Fédération Aéronautique Internationale, Air Sports Federation, Award in 2001 and continues to be involved in Air Sports sponsorships and activities.
Warsteiner participated in the popular Newton Beerfest in October 2006, in which the company showcased it's lemon-flavored Hefeweizen beer as well as other popular beers.
In 2003, Warsteiner and German-Americans celebrated Steuben Day in New York City in commemoration of Baron Von Steuben during the American Revolutionary War. During the commemoration, the Revolutionary-dressed Prussian Drillmaster drank a glass of Warsteiner to celebrate.
In the past, the company has sponsored Austrian racing driver Harald Ertl.
The Warsteiner slogan, found on each bottle reads, "Die Königin unter den Bieren" which translates into English as "The Queen among Beers" or literally as "The Queen under the Beers", referring to the queen's crown on each beer bottle.
References
- ^ Religio.de „Nichts als Gerüchte“