Public communication

According to Günter Bentele, the term public communication describes : " Communication processes and structures that take place in public and are often - but not necessarily - mediated by mass media ".

Public communication includes mass communication , communication with a dispersed and not immediately present audience. However, mass communication requires technical means of dissemination. Public communication only presupposes the public , here in the sense of visibility for an audience, and thus also includes original journalism (e.g. Cicero's speeches in ancient Rome) or internal and external corporate communication .

literature

↑ Preface. In: Günter Bentele , Hans-Bernd Brosius , Otfried Jarren (Eds.): Public communication. Handbook of Communication and Media Studies. Westdeutscher Verlag, Wiesbaden 2003, ISBN 3-531-13532-5 , p. 7.
^ Nikolaus Jackob : Public communication at Cicero. Journalism and rhetoric in the late Roman Republic (= Nomos Universitätsschriften. Kommunikationwissenschaft. Vol. 1). Nomos, Baden-Baden 2005, ISBN 3-8329-1575-3 , pp. 47-99 (also: Mainz, University, dissertation, 2005).

[1] Preface. In: Günter Bentele , Hans-Bernd Brosius , Otfried Jarren (Eds.): Public communication. Handbook of Communication and Media Studies. Westdeutscher Verlag, Wiesbaden 2003, ISBN 3-531-13532-5 , p. 7.

[2] Nikolaus Jackob : Public communication at Cicero. Journalism and rhetoric in the late Roman Republic (= Nomos Universitätsschriften. Kommunikationwissenschaft. Vol. 1). Nomos, Baden-Baden 2005, ISBN 3-8329-1575-3 , pp. 47-99 (also: Mainz, University, dissertation, 2005).