Adidas World of Football

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adidas World of Football, view from the Reichstag
Mood in the arena during the opening game

As adidas World of Football (colloquially adidas Arena Berlin ) is officially the approximately 11 million euro expensive stadium called, the temporary for 2006 FIFA World Cup in the Republic Square by the company adidas (a main sponsor of the World Cup) before Berlin Reichstag was built. The structure of the facade was reminiscent of the Berlin Olympic Stadium and had a capacity of around 8,000 seats. All World Cup soccer games were shown there on two large screens as part of the public viewingtransfer. Artists such as the Black Eyed Peas and James Blunt also appeared to fill days off with a program.

The cost of repairing the demolished lawn after the arena was dismantled alone amounted to around one million euros, according to the operator.

Others

As early as April 2006 - almost two months before the start of the World Cup - the tickets for the adidas World of Football, which had long since been sold out, were auctioned over the Internet for a multiple of the original price. For the 6-week event, a "mobile" fast food branch was set up on the site. For the Euro 2008 the idea of ​​adidas World of Football was adopted and a 9th stadium was built in Liestal .

Web links

Individual evidence

  1. FIFA press release on World of Football ( memento of November 3, 2013 in the Internet Archive ), accessed on November 2, 2013.