Albert Heiser

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Albert Heiser (born November 10, 1961 in Ludwigshafen am Rhein ) is a German author, creative director, copywriter and trainer.

Life

After graduating from high school, Albert Heiser studied social and business communication at the University of the Arts in Berlin, where he did his doctorate at the Faculty of Education and Social Sciences under Lutz Huth and Wolfgang Krebs on the subject of "Narrative strategies in commercials and films". After completing his studies, he worked from 1986 as a copywriter and creative director at numerous well-known advertising agencies. He worked for Ogilvy & Mather , Saatchi & Saatchi and Gray / Dorland , among others . In 1991 he also took up a teaching position for advertising film at the University of the Arts in the Faculty of Social and Business Communication (GWK). Further teaching assignments and a. at the Film Academy Baden-Württemberg , the Film University Babelsberg Konrad Wolf , the University of Economics and Technology (HTW), the Quadriga University Berlin , the ARD.ZDF medienakademie , the Zurich University of the Arts ( ZHdK ), the School for Communication and Management SCM , for the Vogel Communications Group and for the Eyes & Ears of Europe industry association. In 2001 Albert Heiser founded the Creative Game Institute . The institute researches the effects of design in the field of text, graphic design and advertising film. In the same year Albert Heiser published his first specialist book “Stay tuned” at Bastei Lübbe . Conception, production and reception of advertising films. ”His books are currently published by the science publisher Springer Gabler . His books are now among the standard works for German copywriters and creative people.

Publications (selection)

  • Albert Heiser: Stay tuned. Bastei Lübbe, Bergisch Gladbach 2001, ISBN 978-3404940127
  • Albert Heiser: Bullshit Bingo. Storytelling for advertising copy. Creative Game Verlag, Berlin 2009, ISBN 978-3980971805
  • Albert Heiser: Active substance advertising text, storytelling online and offline. For concept designers, copywriters, graphic designers, authors, editors and clients, Springer Gabler 2019, Wiesbaden, 3rd edition, ISBN 978-3658261344
  • Albert Heiser: The screenplay for the screenplay, narrative strategies in advertising spots and films, Springer Gabler 2020, Wiesbaden, 3rd edition, ISBN 978-3658297336
  • Irmela Bittencourt, Joachim Borner, Albert Heiser (eds.): Sustainability in 50 seconds. oekom publishing house. 1st edition, Munich 2003, ISBN 978-3936581294
  • Albert Heiser: The task of storytelling in advertising. In: Alf Mentzer, Ulrich Sonnenschein (Hrsg.): The world of stories. Art and technique of storytelling. Fischer Verlag , Frankfurt 2007, ISBN 978-3596177301
  • Albert Heiser: Warning! You are reading an advertising copy! In: Roland Köhler (Ed.): Yearbook Marketing Switzerland 2011, Marketing 2011 . KünzlerBachmann Medien, St. Gallen 2011
  • Albert Heiser: Conception and development of ideas for advertising films on the Internet. In: Medienkompetenz: Material development in the media industry: From the idea to the market, Cornelsen Scriptor, Berlin Düsseldorf 2011, ISBN 978-3589239122
  • Albert Heiser: Conception and idea development online, transmedial and interactive. In: Medienkompetenz: Material development in the media industry: From the idea to the market, Cornelsen Scriptor, Berlin Düsseldorf 2011, ISBN 978-3589239122
  • Albert Heiser: Sociological aspects of commercials, commercials and virals In: Alexander Geimer, Carsten Heinze, Rainer Winter (Eds.): Handbuch Filmsoziologie, Springer Meteor, Wiesbaden 2019, ISBN 978-3658109479
  • Study Creative Directorate Employer Branding. Assessment criteria and basics of graphic design, advertising and text conception. Trendence Institute, Berlin 2013
  • Albert Heiser: Aesthetics of Sustainability . In: Kurt, Hildegard; Wagner, Bernd, (Ed.), Culture - Art - Sustainability. The importance of culture for the model of sustainable development, Klartext Verlag, Essen 2002, ISBN 3898610934

Web links

Individual evidence

  1. ↑ Dr. Albert Heiser kress.de , accessed on August 4, 2020
  2. ↑ Dr. Albert Heiser. In: UDK Berlin. Universität der Künste Berlin corporation under public law, accessed on August 4, 2020 .
  3. ↑ Dr. Albert Heiser. In: Kress heads. Johann Oberauer GmbH., Accessed on August 4, 2020 .
  4. ↑ Dr. Albert Heiser. Quadriga University, accessed August 4, 2020 .
  5. ↑ Albert Heiser. In: ARD.ZDF medienakademie. Retrieved August 4, 2020 .
  6. ↑ Advertising copy for marketing and communication. In: SCM. Retrieved August 4, 2020 .
  7. ↑ Graphic design for clients. Retrieved August 4, 2020 .
  8. ↑ Dr. Albert Heiser: Creative Game Institute. Retrieved August 4, 2020 .
  9. ↑ Katrin Otto: This is how your text will be read to the end. In: W&V. Verlag Werben und Sell GmbH, accessed on August 4, 2020 .
personal data
SURNAME Hoarse, Albert
BRIEF DESCRIPTION German author and copywriter
DATE OF BIRTH November 10, 1961
PLACE OF BIRTH Ludwigshafen am Rhein