Saatchi & Saatchi
| Saatchi & Saatchi
|
|
|---|---|
 |
|
| legal form | PLC |
| founding | 1970 |
| Seat |
New York City , United States
|
| management | Robert Senior, CEO |
| Number of employees | 6500 |
| Branch | Advertising industry |
| Website | saatchi.com |
Saatchi & Saatchi is an international advertising agency with headquarters in New York City .
The agency is represented in 84 countries with 134 branches and employs around 7,000 people worldwide. Worldwide Chairman is Bob Seelert, Kevin Roberts is CEO and Bob Isherwood Worldwide Creative Director . The German headquarters are in Düsseldorf , and there are other locations in Berlin , Frankfurt am Main and Munich . Customers in Germany include T-Mobile , Procter & Gamble , Toyota , Vaillant , GlaxoSmithKline , Pernod Ricard and Emirates .
history
The brothers Maurice and Charles Saatchi founded the company in Great Britain in 1970. Today they hired influential people like Tim Bell ( Bell Pottinger Public Affairs ) and Martin Sorrell ( WPP Group ).
With the campaign " Labor Isn't Working" they contributed to Margaret Thatcher's election success in 1979 . After that, they began using the exchange to make large purchases, usually paying half in cash and the other in 10-year installments from future profits. In this way they acquired the companies Backer & Spielvogel, Dancer Fitzgerald and Ted Bates Advertising in the USA. The Hay Group (consulting), Yankelovich (opinion research) and Kobs & Draft (direct marketing) were acquired from other sectors.
In 1986, Saatchi & Saatchi spent US $ 1 billion to acquire 37 additional companies. They had 18,000 employees in 500 branches in 65 countries. The founders slowly withdrew from operations, with Maurice Saatchi continuing to look after his preferred clients British Airways , Mars and Procter & Gamble and his brother Charles buying one of the largest collections of modern art .
Starting with the brothers bid for the English Midland Bank for US $ 77 billion, the company faced bankruptcy several times in 1987. Due to a decline in the share price, investment funds acquired shares and the voting rights associated with them in 1994 and pushed the brothers out of the company in the following year, who then founded M&C Saatchi .
Executive Director Kevin Roberts was invited by the US Department of Defense on March 9, 2005 to address various intelligence agencies. He recommended that the war on terror should in future be presented as a "fight for a better world".
Saatchi & Saatchi was bought in 2000 by the Publicis Groupe SA agency group for two billion euros.
The agency also works for non-governmental organizations , such as Reporters Without Borders .
media
The BBC documentation Inside Saatchi & Saatchi: Selling Brazilian Spirit (2005) traces the emergence of a £ 20 million major campaign to introduce a new cachaça brand. She gives an insight into how the British agency works. The execution of this campaign also included viral marketing , which was partly criticized.
literature
- Kevin Goldman: The Creation and Crash of the Saatchi & Saatchi Advertising Empire. Simon & Schuster. 1997
Web links
- Official website of Saatchi & Saatchi
Individual evidence
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↑ Bell Pottinger is accused of having changed Wikipedia information under false names in view of his lobbying goals. See David Pegg, Melanie Newman, Oliver Wright: The arms company, the oligarch and the ex-PM's sister-in-law: lobby firm's Wikipedia hit list. In: The Independent , December 9, 2011.
PR agency prides itself on manipulating Wikipedia and Google. In: Zeit online , December 8, 2012. - ↑ Kevin Roberts: Loyal beyond reason. Presentation to various US Defense Intelligence Agencies, New York City, March 9, 2005 ( Memento of September 27, 2007 in the Internet Archive ).
- ↑ Publicis wins $ 1.9B Saatchi. In: CNN Money , June 20, 2000.
- ^ Jack Malvern: Graffiti artists pour scorn on Saatchi's street art campaign . In: The Times , May 23, 2005. Archived from the original on April 8, 2011.