André Marchand (business economist)

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André Marchand (Photo: Lisa Beller)

André Marchand (born July 21, 1980 ) is a German economist . He is Professor of Marketing & Digital Environment at the University of Cologne .

Life

André Marchand studied business administration at the University of Cologne and graduated in 2006 with a degree in business administration . He received his doctorate in 2011 as a research assistant with Thorsten Hennig-Thurau on the subject of "Recommendation systems for groups: Decision support for the joint consumption of hedonic products" at the Bauhaus University Weimar . His doctorate was funded by the German Research Foundation (DFG) . He then worked as an academic adviser (assistant professor) at the Westfälische Wilhelms-Universität Münster , where he completed his habilitation in 2016 with a habilitation thesis on "Entertainment Media Marketing: Key Drivers of Motion Picture and Video Game Success". He received offers from the BI Norwegian Business School and University of Cologne and accepted the offer to the University of Cologne for a professorship for Marketing & Digital Environment on June 1, 2017.

research

André Marchand's research focuses on marketing , digital innovations and new media . He is also involved in the marketing of media products such as video games and movies . He regularly publishes his research results in scientific journals such as the Journal of Marketing , International Journal of Research in Marketing, Journal of Service Research and Journal of Interactive Marketing. In 2013 he received the Best Paper Award (runner-up) from the Journal of Interactive Marketing and has supported the Journal of Interactive Marketing as an editorial board member since 2017 and the Journal of Media Economics since 2020.

Publications (selection)

  • Fritze, Martin P., André Marchand, Andreas B. Eisingerich, and Martin Benkenstein (2020), “Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership,” Journal of Service Research https://doi.org /10.1177%2F1094670520907691 .
  • Marchand, André and Paul Marx (2020), “Automated Product Recommendations with Preference-Based Explanations,” Journal of Retailing doi : 10.1016 / j.jretai.2020.01.001 .
  • Eisingerich, Andreas B., André Marchand, Martin P. Fritze, and Lin Dong (2019), “Hook vs. Hope: How to Enhance Customer Engagement Through Gamification, ”International Journal of Research in Marketing, 36 (2), 200–214 doi : 10.1016 / j.ijresmar.2019.02.003 .
  • AndréMarchand, Thorsten Hennig-Thurau, Caroline Wiertz: “Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success”. In: International Journal of Research in Marketing . Volume 342, 2017, pp. 336-354, doi : 10.1016 / j.ijresmar.2016.09.003 . With press release (in German) [1] .
  • Marchand, André, Michael Paul, Thorsten Hennig-Thurau, and Georg Puchner (2017), “How Gifts Influence Relationships with Service Customers and Financial Outcomes for Firms,” Journal of Service Research , 20 (2), 105–119. doi : 10.1177 / 1094670516682091 . With press release (in German) [2] .
  • Marchand, André: “The Power of an Installed Base to Combat Lifecycle Decline: The Case of Video Games”. In: International Journal of Research in Marketing . Volume 331, 2016, pp. 140-154, doi : 10.1016 / j.ijresmar.2015.06.006 .
  • Marchand, André, Thorsten Hennig-Thurau, and Sabine Best (2015), “When James Bond Shows off His Omega: Does Product Placement Affect Its Media Host?” European Journal of Marketing , 49 (9/10), 1666-1685. doi : 10.1108 / EJM-09-2013-0474
  • Marchand, André (2014), “Joint Consumption Challenges in Groups,” Journal of Consumer Marketing , 31 (6/7), 483-493. doi : 10.1108 / JCM-06-2014-1001
  • Marchand, André and Thorsten Hennig-Thurau: “Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities”. In: Journal of Interactive Marketing . Volume 273, 2013, pp. 141–157, doi : 10.1016 / j.intmar.2013.05.001 .
  • Hennig-Thurau, Thorsten, André Marchand, and Barbara Hiller (2012), “The relationship between reviewer judgments and motion picture success: re-analysis and extension,” Journal of Cultural Economics , 36 (3), 249–283. doi : 10.1007 / s10824-012-9172-8
  • Hennig-Thurau, Thorsten, André Marchand, and Paul Marx (2012), “Can Automated Group Recommender Systems Help Consumers Make Better Choices?” Journal of Marketing , 76 (5), 89-109. doi : 10.1509 / jm.10.0537

Web links

Individual evidence

  1. ↑ a b Prof. Dr. André Marchand, University of Cologne. Website of the University of Cologne.
  2. ↑ a b The somewhat different marketing researchers. Sales economy.
  3. ↑ ORCID iD. ORCID iD profile.
  4. ^ Inaugural lecture by Prof. Marchand WWU Münster.
  5. ↑ Editorial Board. Journal of Interactive Marketing. Retrieved February 11, 2019.
personal data
SURNAME Marchand, André
BRIEF DESCRIPTION German economist
DATE OF BIRTH July 21, 1980