Anne Schüller

from Wikipedia, the free encyclopedia

Anne M. Schüller (* 1952 in Rheydt ) is a German author , speaker and management consultant.

Life

She studied business administration with a focus on marketing at the Würzburg University of Applied Sciences. Schüller lives in Munich and deals with recommendation marketing , touchpoint management and loyalty marketing .

In 2008, she received the Swiss Business Book Prize 2008 for her book “ Customer proximity in the executive floor” . In 2012, her book Touchpoints was awarded the Grand Prize for Medium-Sized Enterprises by the Oskar Patzelt Foundation . In 2014, her book Das Touchpoint Unternehmens was named Management Book of the Year by the Management Journal. In 2015 she was inducted into the Hall of Fame of the German Speakers Association (GSA) for her life's work.

Publications

  • together with Fuchs, G .: Total Loyalty Marketing . Gabler 2002. ISBN 978-3-409-12201-6 .
  • Future trend of customer loyalty. Göttingen: BusinessVillage 2005. ISBN 978-3934424531 .
  • Future trend of recommendation marketing Göttingen: BusinessVillage 2011. ISBN 978-3-86980-154-4 .
  • Come back! How to win back lost customers. Zurich: Orell Füssli 2007. ISBN 978-3-280-05242-6 .
  • Customer proximity on the executive floor: How to lead employees in a customer-focused manner. Zurich: Orell Füssli 2008. ISBN 978-3-280-05282-2 .
  • together with Schwarz, T .: Guideline WOM Marketing. Waghäusel: Marketing-Börse 2010. ISBN 978-3000304705 .
  • Customers on the run. How to win and keep loyal customers. Zurich: Orell Füssli 2010. ISBN 978-3280053829 .
  •  Negotiate successfully - sell successfully. How to attract people and markets. Göttingen: BusinessVillage 2009. ISBN 978-3938358955 .
  • with foreword by Dueck, G .: Touchpoints: In close touch with today's customers. Management strategies for our new business world. Offenbach: Gabal 2012. ISBN 978-3-86936-330-1 .
  • The Touchpoint Company: Leadership in our new business world. Gabal: 2014. ISBN 978-3-86936-550-3 .
  • Touch.Point.Sieg: Communication in Times of Digital Transformation Gabal: 2016, ISBN 978-3-86936-694-4 .
  • together with Steffen, AT: Fit for the Next Economy - Future-proof with the Digital Natives Wiley: 2017, ISBN 978-3-527-50911-9 .
  • together with Steffen, AT: The Orbit Organization: In 9 Steps to the Corporate Model for the Digital Future Gabal: 2019, ISBN 978-3869368993 .

literature

Individual evidence

  1. ↑ "Customer proximity on the executive floor" receives the 2008 Business Book Prize. Accessed on October 30, 2019 (English).
  2. ↑ Mittelstands-Buch 2012 / Anne M. Schüller and Hermann Simon awarded. Retrieved October 30, 2019 .
  3. ↑ Management book of the year 2014: The Touchpoint Company. In: Management Journal. July 5, 2014, accessed October 30, 2019 (German).
  4. ↑ Archived copy ( memento of the original from August 18, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / germanspeakers.org
personal data
SURNAME Schüller, Anne
ALTERNATIVE NAMES Schüller, Anne M.
BRIEF DESCRIPTION German author, management consultant
DATE OF BIRTH 1952
PLACE OF BIRTH Rheydt