Media anthropology
The media anthropology (also anthropology of the media or of the medial anthropology) is a young, interdisciplinary research field between media studies and anthropology . In media anthropology, the production and use of media as well as their effects are mostly researched using cultural studies and ethnographic methods. Media anthropological research is also often discussed in connection with media education . "In media anthropological terms, people are beings who articulate themselves, perceive and make themselves perceptible in media practices and techniques, because they represent something and something is presented to them."
Media anthropology has set itself the task of reflecting on changes in people and the image of man in our society, which is still increasingly shaped by mass media , and to accompany them with critical questions. The term medium is pursued with a broad historical perspective: from cave paintings to panel paintings and books to audio-visual distribution and storage devices in the form of televisions, radios and computers. The subject of media anthropology is therefore also the social function of media and their cultural significance: "A contemporary ethnological research into social and cultural worlds must take into account the importance of this medialization."
The Institute for Social Anthropology at the University of Bern describes the major in media anthropology as follows:
“Media anthropology examines how society deals with media, their (technical) development, functionality and their own aesthetics. As a sub-area of media anthropology, visual anthropology deals with the critical analysis of visual representations and the production of audiovisual documents for teaching and research purposes. [...] The focus on media anthropology is located at the interface between research, teaching, practice and public relations and forms an innovative area of social anthropology. "
The European Association of Social Anthropologists has a Media Anthropology Network whose first general assembly took place in Vienna in September 2004 .
literature
- Nicola Glaubitz, Andreas Käuser, Ivo Ritzer, Jens Schröter, Marcus Stiglegger : Media Anthropology . In: Jens Schröter (Ed.): Handbook Media Studies . JB Metzler, Stuttgart 2014, pp. 383-392.
- Lorenz Engell , Bernhard Siegert (Ed.): Focus on media anthropology. In: Journal for Media and Culture Research . Meiner Verlag, May 2013, ISBN 978-3-7873-2465-1 , ( table of contents )
- Matthias Uhl: media, brain, evolution. Understand people and media culture; a transdisciplinary media anthropology . Transcript, Bielefeld 2009, ISBN 978-3-8376-1255-4 (plus habilitation thesis, University of Siegen).
- Karl Ludwig Pfeiffer, Ingo Berensmeyer (eds.) K. Ludwig Pfeiffer - From the materiality of communication to media anthropology: Essays on the methodology of literary and cultural studies 1977-2009. Universitätsverlag Winter, Heidelberg 2009, ISBN 978-3-8253-5546-3
- Josef Fürnkäs (Hrsg.): Media anthropology and media avant-garde: Locations and border crossing. Transcript, Bielefeld 2005, ISBN 3-89942-380-1
- Christiane Voss, Lorenz Engell (ed.): Medial anthropology. Fink, Paderborn, 2015, ISBN 978-3-7705-5799-8
Web links
Individual evidence
- ^ Eva Schürmann: Project Media Anthropology. Research portal Saxony, professor for philosophical anthropology, cultural and technological philosophy at the Institute for Philosophy at Otto von Guericke University Magdeburg; accessed on November 27, 2015.
- ↑ Media Anthropology. University of Cologne, website of the Institute for Social Anthropology; accessed on November 27, 2015.
- ↑ Focus on media anthropology. University of Bern, website of the Institute for Social Anthropology; accessed on May 1, 2019.