Arthur Westrup

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Arthur Westrup (born February 20, 1913 in Düsseldorf , † September 20, 2009 in Neckarsulm ) was a German journalist, advertising specialist and publicist. He was best known for the slogans with which he made NSU vehicles known to a wide audience.

Life

After graduating from high school, Westrup studied philosophy and theater studies. He initially worked as a sports editor and was hired in 1934 by NSU director Fritz von Falkenhayn as press spokesman for NSU. In 1973 Westrup switched to Volkswagen.

In 1950 Westrup was one of the co-founders of the magazine gute fahrt . He also founded the press service Autopress .

Arthur Westrup is the father of Klaus Westrup . the long-time employee and editor-in-chief of auto motor und sport magazine .

Westrup slogans

  • When do you start on NSU?
  • Anyone who checks critically and can calculate can buy a Quickly!
  • Don't run anymore, buy quickly
  • The mountain is steep, the sun stings - the Quickly driver doesn't notice it.
  • Fixed drivers drive Fox!
  • Clever minds buy consul
  • With a motorcycle one means Max
  • Happy he who has a prince!

Westrup is also credited with the following short poem on the occasion of the visit of Soviet Prime Minister Bulganin to the Federal Republic: When Bulganin saw the Quickly, he stood there deeply impressed. Then he admitted, quite frankly: We didn't invent it! (Intended as an allusion to attempts by the Soviets at the time to attribute all important inventions to Russian inventors).

Publications (selection)

  • Small machines from all sides: Handbook for small motorcycles , Berlin 1948.
  • Drive better with the Volkswagen , Bielefeld 1949.
  • Drive better with the Borgward: Hansa 1500, Hansa 1800 , Bielefeld 1953.
  • That would be laughed! The woman at the wheel , Bielefeld 1958.
  • Motorists are better people: That's no joke , Bielefeld 1964.
  • Who is laughing there? News from the woman at the wheel , Bielefeld 1968.
  • Values ​​company: An important guide for all people, male and female, who have a regular job , Stuttgart 1970.
  • (together with Jena-Marie Giraud) The cockpit calls: A guide to deepening harmony on the water , Bielefeld 1979.
  • Drive Prince and You Are King: Stories from NSU History , Bielefeld 1995.

Web links

  • Joachim Auerbach: Arthur Westrup on his 90th birthday , in: Prinzen-Post 95 (2004), pp. 30–31 ( online , PDF).

Individual evidence

  1. ↑ GUTE FAHRT turns 60! ( Memento from April 27, 2012 in the Internet Archive ), press release from Delius Klasing Verlag from October 1, 2010.
personal data
SURNAME Westrup, Arthur
BRIEF DESCRIPTION German journalist, advertising specialist and publicist
DATE OF BIRTH February 20, 1913
PLACE OF BIRTH Dusseldorf
DATE OF DEATH September 20, 2009
Place of death Neckarsulm