Car road traffic
| CAR road traffic | |
|---|---|
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| description | Special interest magazine |
| publishing company | Motor Presse Stuttgart GmbH & Co. KG |
| First edition | 1953 |
| Frequency of publication | biweekly |
| Sold edition | 128,856 copies |
| ( IVW Q4 / 2017) | |
| Widespread edition | 129,630 copies |
| ( IVW Q4 / 2017) | |
| Editor-in-chief | Jens Katemann |
| ISSN (print) | 0012-0804 |
Auto Straßeverkehr (own spelling AUTOStraßenverkehr ) is a magazine that reports on automotive , technology and traffic topics. Until 1990 it appeared in the GDR under the title Der deutsche Straßenverkehr .
Publishing house / editorial office
Auto Straßenverkehr is published by Motor Presse Stuttgart . A booklet costs 2.00 euros. Every 14 days the title reaches an average of 367,000 readers ( MA 2017 Presse I ), of which around 177,000 (approx. 48 percent) are in the new federal states and in East Berlin. The sold circulation is around 128,856 issues ( IVW , 4th quarter 2017).
The editorial office was in Berlin from 1953 to 2009 . The magazine was once founded as Der deutsche Straßenverkehr in East Berlin. The title was published monthly and dealt with the emerging auto industry in the GDR and the desire for individual mobility. In addition to driving reports on cars from the GDR and other countries, there were travel recommendations, repair instructions and reports on road safety and traffic law.
The magazine achieved high circulations and was mainly distributed via a postal subscription. After the fall of the Berlin Wall in 1990 , the first German-German magazine joint venture was established between Transpress-Verlag der GDR and Motor Presse Stuttgart, with the establishment of the new publishing house T&M-Verlag. From the German Road Traffic was initially AUTO / The German road traffic . Under the new name, the magazine took over the market leadership among the car test magazines in the new federal states. The name was later changed to AUTO / Straßenverkehr , the official spelling today is AUTOStraßenverkehr.
Oskar Weber took over the editor-in-chief in July 1990 and switched AUTO / Straßenverkehr to bi-weekly publication. His deputy Jörg Reichle took over the editor-in-chief in 1995 and managed the paper until 2001, his deputies were Klaus Uckrow and Wolfgang Eschment. From 2001 to 2009 Roland Korioth was editor-in-chief, initially represented by Klaus Uckrow, and since 2006 by Frank B. Meyer. In 2005, the monthly 4Wheel Fun - Das Geländewagenmagazin was a second edition of the editorial team.
In July 2009, the entire AUTOStraßenverkehr editorial team (21 permanent employees and just as many freelancers) was given notice. The editorial office in Berlin was dissolved. At the headquarters of Motor Presse in Stuttgart, the editorial staff there now produces the titles auto motor und sport, AUTOStraßenverkehr and sport auto and Motor Klassik. The new editor-in-chief was Jens Katemann, who previously headed the “Magazine & Service” department at auto motor und sport and has also been editor-in-chief of auto motor und sport since 2012.
From 2011 the magazine had a new online presence at www.unter-autofreunden.de. Every year, readers were able to vote for the “Family Car of the Year” in seven price categories and take part in events such as the driving dynamics championship and reader car tests (2012 with Toyota, 2013 with Kia).
Web links
- Car road traffic as a subpage of www.auto-motor-und-sport.de