BR toys

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BR toys
legal form GmbH
founding 1950
Seat Hamburg , Germany
management Managing director: Christian Gjørup
Number of employees 180
Branch retail trade
Website www.br-spielwaren.de

BR-Spielwaren is a chain of toy shops from Denmark . The German subsidiary BR-Spielwaren GmbH is based in Hamburg and operates 21 branches. On December 7, 2018, the company filed for bankruptcy at the Hamburg District Court. On November 30, 2018, the parent company TOP-TOY A / S initiated judicial restructuring proceedings in Denmark and announced a withdrawal from northern Germany.

history

A chain store in Copenhagen

Edith and Børge Rasmussen bought a kiosk in Roskilde in 1950 , which mainly sold stationery. The two sons of the married couple Henrik and Bjarne Gjørup joined the company in 1963 and converted it into a specialist toy store. The second BR shop opened in Slagelse in the same year . The name of the company comes from the initials of the father: B ørge R asmussen.

The chain is now represented with 247 stores in Denmark , Sweden , Norway , Finland and Northern Germany .

The chain's mascot

TOP-TOY A / S

In November 1990 Gjørups founded the TOP-TOY A / S group. BR was incorporated as a subsidiary. In the mid-1990s, long-term franchising agreements were signed with the American toy chain group Toys'R'Us , which secured TOP-TOY the monopoly for Toys'R'Us stores in the Nordic region. The group employs over 3000 people and has an annual turnover of 500 million euros.

Individual evidence

  1. a b Imprint www.br-spielwaren.de ( Memento of the original dated November 4, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.br-spielwaren.de
  2. BR-Spielwaren files for bankruptcy. In: kn-online.de . December 6, 2018, accessed December 7, 2018 .
  3. History of BR www.br-spielwaren.de ( Memento of the original September 21, 2013 Internet Archive ) Info: The archive link is automatically inserted and not yet tested. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.br-spielwaren.de
  4. Find the store www.br-spielwaren.de ( Memento of the original from October 27, 2011 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.br-spielwaren.de
  5. TOP-TOY: History (English) http://www.top-toy.com/ ( Memento of the original from February 24, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.top-toy.com
  6. Top-Toy, Scandinavia (English) http://www.licensemag.com/ ( Memento of the original from June 9, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.licensemag.com

Web links


Coordinates: 53 ° 34 '18.8 "  N , 10 ° 1' 44.6"  E