BahnComfort
The term BahnComfort describes the bonus system introduced by Deutsche Bahn on December 15, 2002 . This serves to strengthen customer loyalty by providing additional services and discounts for frequent travelers. BahnComfort is part of the BahnBonus program. The system is operated by Loyalty Partner for the purpose of customer data evaluation and customer loyalty.
According to Deutsche Bahn, around 160,000 people had frequent driver status in mid-2013.
Until March 31, 2011, the frequent driver program was known as bahn.comfort . Between 2011 and before 2020 it was marketed as bahn.bonus comfort .
history
In mid-February 2002, plans by Deutsche Bahn to introduce frequent driver status became known.
From April 15, 2002, BahnCard holders could collect bahn.comfort points. In the start-up phase up to December 15, 2002, 1,000 points were required within six months to qualify for the status that was introduced when the timetable was changed on December 15, 2002. Holders of a Personal NetzCard and a personal DPT regular customer subscription with a ticket value of at least 2,000 euros were automatically qualified for bahn.comfort. The introduction of the bahn.comfort status was part of the new pricing system launched on December 15, 2002 .
By the end of 2002, over 100,000 customers had qualified. At the end of 2006 the number of bahn.comfort customers was around 160,000, at the end of 2007 it was 200,000, and in mid-2013 it was 160,000.
At the beginning of 2011, Loyalty Partner announced that it would operate customer relationship management at bahn.comfort for a further six years. As of April 1, 2011, bahn.bonus was repositioned to clarify the structure of the program (points, bonuses, status). In this context, bahn.comfort was renamed to bahn.bonus comfort .
membership
All holders of a BahnCard , BonusCard Business and Comfort card (for the DB Job Ticket) can take part in BahnBonus. When purchasing tickets, you can voluntarily collect award points (for redeeming them for awards) and status points (for BahnComfort status). Every euro or part thereof (minimum turnover: five euros) corresponds to one bonus and status point. Seat reservations and pure local transport offers within transport associations, on the other hand, are not collectible. Group travel tickets (more than five people on one ticket) can be collected for award points, but not for status points. Status points are valid 365 days after they are credited.
Tickets that were bought to collect bonus and status points have been labeled bahn.bonus since 2010 (previously bahn.comfort ).
With the introduction of the free BahnBonus Card, customers without a valid BahnCard were able to collect points for BahnComfort. In order to be able to use the additional services with a score of at least 2000, a valid BahnCard is required.
If 2,000 status points are reached within 12 months, a new BahnCard with BahnComfort status is issued. This is highlighted in silver gray (BahnCard 100: black) and bears the addition BahnComfort . It replaces the previous BahnCard and entitles you to use the BahnComfort services. The discount level and validity period correspond to the previous card.
After the validity of this card expires, the next card (if ordered) will only be issued with BahnComfort status if the status point balance at the beginning of the term is at least 2,000 points. (Until December 12, 2010, the follow- up card to the first BahnComfort card was automatically a BahnComfort card again after the status was achieved .)
Holders of a BahnCard 100 and holders of a personal annual pass or a DB job ticket worth at least 2,000 euros automatically have BahnComfort status.
Services
Participants can use the following services:
- Lounges
- BahnComfort participants and one accompanying person each have free access - even without a ticket - to the waiting rooms of the DB called lounges , which are located in 15 major train stations. For the special first-class area, a daily ticket at the flex price of the first class must be presented; Accompanying persons are not permitted. In addition, BahnComfort participants with an international ticket have free entry to the lounges of the Railteam partners Belgium, France, Great Britain, the Netherlands, Austria and Switzerland.
- BahnComfort service
- This customer service operated by DB Dialog with around 70 employees is only available to BahnComfort subscribers (as of July 2005). The so-called “Service telephone for Comfort customers” can be reached daily from 6 a.m. to 11 p.m. at the number given on the back of the BahnCard with Comfort status.
- Seat advantages
- Participants can use special seats and reservations on long-distance trains. In the seating area for Comfort customers, passengers who are not BahnComfort customers themselves should release their seats for participants; The Conditions of Carriage do not provide for a claim to these seats, but the on-board staff can assign seats to BahnComfort participants via the house rules.
- Parking spaces for Comfort customers
- Special parking spaces are available for participants at 14 train stations. These must be booked at the latest by 8 p.m. the day before via the service telephone for Comfort customers. In some train station car parks there are discounts for BahnComfort customers.
- Comfort partner
- Participants receive special services and special conditions from partners in the hotel and rental car sector or from the train shop.
- Comfort portal
- A closed area with information on the status services and additional offers is available to participants on the personalized website of the Bahn (Meine Bahn) ; this is now limited to just a single cooperation with a hotel company.
See also
Web links
- BahnComfort: The status for frequent travelers Deutsche Bahn website
Individual evidence
- ↑ a b Peter Mlodoch: Shorter deadline for bonus points. In: Weser Kurier online , August 1, 2013.
- ↑ Bahn advertises frequent travelers . In: Süddeutsche Zeitung , No. 35, 2002, ISSN 0174-4917 , p. 21.
- ↑ Kirsten Häring: April 15, 2002: Start of the collection phase “Service programs for frequent drivers” . In: Deine Bahn , ISSN 0172-4479 , Issue 4/2000, pp. 214-216.
- ↑ Gerd Wilger, Andreas Krämer: The new pricing and revenue management of Deutsche Bahn . In: Deine Bahn , ISSN 0172-4479 , Issue 4/2000, pp. 208-213.
- ↑ Collecting points is worth it . In: mobile . December 2006, p. 48 f.
- ↑ Four millionth BahnCard customer in 2008 . In: DB Welt , November 2007 edition, p. 7.
- ↑ Bahncard stays with Loyalty Partner Solutions. ( Memento from February 10, 2011 in the Internet Archive ) In: One to one , January 25, 2011.
- ↑ bahn.bonus comfort - the status for frequent travelers. - see sub-item "Conditions". In: bahn.de , accessed on July 25, 2014.
- ↑ The "bahn.comfort" customer. "Primus inter pares" with the right to a seat? In: Fahrgast Magazin (ed.): Der-fahrgast.de . No. 4 , 2003, p. 42–44 ( PDF; 178 kB ).