mobil (magazine)

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DB MOBIL Logo.png
description Customer magazine
language German
publishing company Territory ( Germany )
Headquarters Hamburg
Frequency of publication per month
Widespread edition 482,863 copies
(Print run 2019)
Range 1.26 million readers
( AWA 2018)
Editor-in-chief Stephan Seiler
executive Director Sandra Harzer-Kux (spokeswoman)
Stefan Postler
Web link
ISSN (print)

mobil has been the name of Deutsche Bahn's customer magazine since January 1999 . Before that, from 1995 onwards, it was called ZUG. For people on the go. Before that, since 1990, the magazine was called Intercity . The predecessor is the customer magazine Die Schöne Welt of the Deutsche Bundesbahn.

The magazine appears twelve times a year at the beginning of each month and comprises around 100 pages per issue. It is available free of charge on many DB long-distance trains (ICE, IC, EC), some regional trains , travel centers and DB lounges . It is produced by the Territory agency , a subsidiary of Gruner + Jahr , on behalf of Deutsche Bahn .

The magazine has existed in its current form since March 2016. In January 2001, the magazine was redesigned as part of a major realignment of the Deutsche Bahn product portfolio. A further redesign was carried out for the March 2007 edition. Likewise in March 2016.

The title page is characteristic with a prominent face. This person is always featured in the magazine, and sometimes interviewed. The August 2017 issue deviated from this and the 200th edition was celebrated with a collage of the previous title heroes and a big prize puzzle.

The sheet is divided into four sections:

  • TIMETABLE (tips for the respective month)
  • Reading pieces (national and international travel destinations, travel reports, reports and interviews from the fields of television, film, music, visual arts and stage, 2 children's pages)
  • DB WELT (reports, news, background reports about DB and current DB offers)

The sections each comprise around 10 to 30 pages, which are divided into individual articles of different lengths. Many contributions are richly illustrated, some up to seven pages long. The magazine begins with the foreword by the editor-in-chief, on the last page there is the heading On the road with ... , in which a celebrity is asked about travel experiences and personal matters in an interview. The accompanying photo always shows the interviewee at a DB train station or on the platform.

At the Mercury Awards 2009, an international media prize awarded for the 22nd time with 980 entries, the magazine took third place in the Travel / Tourism category. At the Best of Corporate Publishing Award 2009, the magazine received gold in the B2C / tourism / travel category, and silver in the two categories B2C / tourism / travel and the special green publishing prize in 2010 and 2011.


Web links

Individual evidence

  1. DB Mobil - circulation / reach
  2. 100 mobile issues - your praise is our incentive. In: mobile. April 2009, p. 2.
  3. DB mobil customer magazine has a new look from March . In: press information . Mobility Networks Logistics . February 14, 2007. Archived from the original on September 30, 2007. Retrieved October 29, 2013.
  5. 100 booklets - 100,000 experiences. In: mobile. April 2009, p. 68 f.