Loyalty partner
| Loyalty Partner GmbH
|
|
|---|---|
 |
|
| legal form | GmbH |
| founding | 1998 |
| Seat | Munich , Germany |
| management |
|
| Number of employees | 1,000 |
| Branch | Customer management, multichannel marketing |
| Website | loyaltypartner.com |
The Loyalty Partner GmbH , based in Munich, is a management holding company whose subsidiary PAYBACK GmbH, the bonus program PAYBACK operates. Another subsidiary, Loyalty Partner Solutions, processes the BahnCard customer card with the bahn.bonus and bahn.bonus comfort programs as well as the Miles & More from Deutsche Lufthansa AG. Payback manages the customer data of partner companies, which the latter can use for marketing purposes or to check the effectiveness of advertising , for example. The company offers further services in the area of customer management .
history
In 1998, Alexander Rittweger founded Loyalty Partner with three employees. Inspired by his consulting work for Lufthansa and its frequent flyer program Miles & More , he followed the vision of a cross-industry and cross-media bonus program for trade and services. Since August 2008 Payback has been operating as a legally independent company.
Loyalty Partner has been a subsidiary of the international credit card provider American Express since 2011 . Loyalty Partner also makes its expertise in the area of customer management available to other companies and offers IT solutions for the operation of bonus programs. Loyalty Partner customers include Deutsche Bahn and Miles & More .
Shareholder
The shareholders are AMEX Global Holdings CV and Alexander Rittweger and management. Loyalty Partner is a subsidiary of American Express and a know-how provider for marketing and couponing platforms within the American Express Group. The partnership created one of the leading customer loyalty management companies worldwide.
subsidiary company
PAYBACK GmbH
PAYBACK GmbH operates the German Payback bonus program and is active in Poland, India, Italy and Mexico, among others. The multi-partner bonus program Payback works with partner companies such as Metro AG with real, - as well as with companies such as Aral , Apollo-Optik , dm-drogerie markt and REWE . Today the bonus program includes over 680 retail and online companies.
Loyalty Partner Solutions GmbH
Loyalty Partner Solutions offers the following services: Consulting, development, implementation and operation of customer management solutions, as well as the handling of complex CRM processes. The industry focus is on the retail , travel and transportation sectors .
Awards
- "Top Employer Germany", 2019 for the 13th time in a row
- Award "Germany's most customer-oriented service provider"
- Fair Company award .
- Loyalty Awards 2015 for Payback GmbH, subsidiary of Loyalty Partner
criticism
In 2000, the company received the data protection negative Big Brother Award in the business and finance category
“For the Payback card, a bonus point collection system. Payback comes as a discount card, but its only purpose is to obtain personalized data on the purchasing behavior of thousands of consumers and to use them commercially without them being informed. "
Web links
Individual evidence
- ↑ Loyalty Partner Solutions company profile ( Memento of the original dated June 27, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ a b c Company history Loyalty Partner
- ↑ Press release on the takeover of Loyalty Partner by American Express ( Memento of the original from December 19, 2010 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Reuters: American Express takes over Loyalty Partner
- ↑ Loyalty Partner Solutions ( Memento of the original from June 27, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ "Loyalty Partner is Germany's Top Employer 2015"
- ^ Top Employers Institute
- ↑ DKD 2011
- ^ Fair Company
- ^ Loyalty Awards
- ↑ BigBrotherAwards laudation , last accessed on October 11, 2014
