Bernd Schabbing

Bernd Schabbing (* 1970 in Münster ) is a German professor of business administration at the International School of Management (ISM) in Dortmund and a management consultant.

life and career

Schabbing studied cultural studies, history, philosophy and psychology at the Universities of Münster and Hamburg, where he completed his master's degree in 1995 and his doctorate in 2000 with a topic focused on impact history (press) and business (opera and concert management). In parallel to his doctorate, he completed the diploma course in cultural management at the Hamburg University of Music from 1995 to 1998 and graduated with a thesis on the marketing of new (music) technologies.

Before his appointment at ISM, he was a full-time lecturer and head of the tourism and culture department at the British-accredited Heidelberg International Business Academy (now the HIM University of Applied Sciences ) from 2009 to 2011 . Until 2009, he held various specialist and management positions in tourist city and regional marketing as well as in business development and location marketing. From 1993 to 1999 he worked on a research project on the interaction between technological and social developments at the Chair of Modern Social, Economic and Technical History at the Helmut Schmidt University in Hamburg.

Projects

Schabbing has also been working as a management consultant since 2008 and has implemented various projects here. From March 2017 to February 2020, after the death of the former managing director Markus Stern, the certified quality coach worked part- time for the Bad Karlshafen Gesellschaft für Lage und Marketing as an interim managing director. Previously he had u. a. a feasibility study for a new hotel in Bad Karlshafen (2015), a district and retail marketing concept for Dinslaken-Hiesfeld (2015), the development of a conversion concept as CLUB / SEL for a trade fair company in the Ruhr area (2014), a concept and measures to optimize added value in the operational area of Dortmund Airport (2013), a concept development for an extension (multifunctional center) of the Radisson BLU Frankfurt / Main (2012), a customer survey and segmentation for the Rheingau Music Festival (2010/2011), the strategic realignment of the brine spa Bad Karlshafen (2010/2011) as well as a concept for the conversion of a 15,000 square meter hospital building as a conference center for Europe's largest yoga seminar house "Haus Yoga Vidya" in Bad Meinberg (2008/2009).

Schabbing also advises tourism companies on an ongoing basis, gives lectures at international conferences and publishes specialist articles.

Fonts (selection)

• With Vanessa Wirtz, Birgit Crusius (ed.): Career in tourism and in the event industry. Paths to your dream job . Hamburg: Springer Gabler 2019. ISBN 3-65825057-7
• (2018). Passenger transport in Germany: assessments and evaluations by users of relevant forms of mobility and incentive systems based on primary research. ISM Research Journal, 5 (1), 1-24.
• ROMMEL, K., SCHABBING, B., SCHLESINGER, DM, & VASTAG, A. (2018). Completion of the FH structure project: Innovative concepts for demand-oriented supply and mobility Opportunities and challenges for concepts and strategies for decentralized energy supply and sustainable mobility., Böckenholt, Ingo; Rommel, Kai [Ed.]: ISM Research Report 2017 (pp. 39–43). readbox publishing. 2017
• How to make destinations resilient - from theory to practical application. In: Innerhofer, E., Fontanari, M., Pechlaner, H. (Eds.), Destination Resilience - Challenges and Opportunities for Destination Management and Governance. Routledge 2018, pp. 164-174
• ROMMEL, K., SCHABBING, B., SCHLESINGER, DM, & VASTAG, A. (2017). FH structure: Innovative concepts for demand-oriented supply and mobility. Opportunities and challenges for concepts and strategies for decentralized energy supply and sustainable mobility., Böckenholt, Ingo; Rommel, Kai [Ed.]: ISM Research Report 2016 (pp. 37–38). readbox publishing.
• Passenger transport and mobility in Germany: essential directions of development, drivers and obstacles and deriving first approaches for a more demand-oriented orientation of supply . In: Böckenholt, I. (Ed.), ISM Research Journal, Vol. 3 (2016), Issue 1, pp. 1–32 Current requirements for event management and the consequences for event studies in Germany: Die Arbeit of the Quality Circle Event and Event Studies (QZVE). In: Wünsch, U. (Ed.) (2016): Handbuch Erlebniskommunikation. Basics and best practice for successful events. Erich Schmidt Verlag, Berlin, pp. 371–386
• ROMMEL, K., SCHABBING, B., SCHLESINGER, DM, & VASTAG, A. (2017). Final report: Innovative concepts for demand-oriented supply and mobility. International School of Management. 2016
• ROMMEL, K., SCHABBING, B., SCHLESINGER, DM, & VASTAG, A. (2016). FH structure: Innovative concepts for demand-oriented supply and mobility - opportunities and challenges for concepts and strategies for decentralized energy supply and sustainable mobility., Böckenholt, Ingo; Rommel, Kai [Ed.]: ISM Research Report 2015 (pp. 17–30). readbox publishing. 2015
• SCHABBING, B. (2015). City marketing 3.0: target group-related, consistent and authentic city brands are the challenge of the 21st century. ISM Research Journal, 2 (1), 81-98.
• Emotionalisation of (marketing) events: possibilities and limits of the effect, functionality and selection of music. In: Zanger, C. (Ed.) (2015): Events and Emotionen. Scientific conference event research. Wiesbaden: Springer Gabler Verlag, pp. 103-134
• ROMMEL, K., SCHABBING, B., SCHIMANSKY, A., SCHLESINGER, DM, & VASTAG, A. (2015). FH structure: Innovative concepts for demand-oriented supply and mobility Opportunities and challenges for concepts and strategies for decentralized energy supply and sustainable mobility., Böckenholt, Ingo; Rommel, Kai [Ed.]: ISM Research Report 2014 (pp. 13–18). readbox publishing
• Risk assessment for cruises - A systematic risk analysis and evaluation of the cruise vacation form using the example of club ships and mega-liners. ISM series, volume 28. Münster: Verlagshaus Monsenstein and Vannerdat 2014 (together with Nora König)
• Strengthening competitive advantages and unique selling points in city tourism through genuine cultural tourism products. Ingo Böckenholt (Ed.): ISM-Research Journal 1/2014, Dortmund and Münster, MV-Verlag, 2014, pp. 77-88
• Potential of intercultural tourism for better positioning and customer loyalty of tour operators and service providers. In: Hartmann, R., Herle, F.-B. (Ed.), Intercultural Management in Leisure and Tourism. Conference proceedings of the German Society for Tourism Science. ESV, Erich Schmidt Verlag, Berlin 2014, pp. 91-103
• Managerial implications of an in-depth customer analysis of German classical music festival customers. ISM Discussion Paper No. 30. Münster: Verlagshaus Monsenstein and Vannerdat 2013 (together with Adrienne Steffen)
• Music and audio technologies between technology, marketing and customer requirements. Practical studies for the introduction of Quadrophonie, Dolby Surround, CompactDisc and Music on demand on the German market. Osnabrück, EpOS 2005

Web links

• Literature by and about Bernd Schabbing in the bibliographic database WorldCat

Individual evidence