Bernhard Heinzlmaier

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Bernhard Heinzlmaier (* 1960 in Vienna ) is a social scientist and management consultant who works in youth research. He is a co-founder of the Institute for Youth Culture Research and has been honorary chairman since 2003. His main job is to head the market research company T-Factory in Hamburg .

Life

Heinzlmaier was born in Vienna in 1960. After graduating from the commercial academy, he studied history, German language and literature, philosophy, pedagogy and psychology at the University of Vienna and obtained his master's degree in philosophy in 1987. After completing his studies, Bernhard Heinzlmaier was scientific director and later managing director of the Austrian Institute for Youth Research (ÖIJ) from 1988 to 2000. From 1990 to 1992 he was head of studies for market and opinion research at Consent Betriebsberatung GmbH in Vienna and from 1992 to 1995 managing director of the CNC advertising agency.

In 1997 he founded the T-Factory Trend Agency Markt- und Meinungsforschung GmbH, which has offices in Vienna and Hamburg. As managing director of the T-Factory trend agency, which specializes in the living environment of young target groups, Bernhard Heinzlmaier advises national and international companies. Bernhard Heinzlmaier has been chairman of the board of the Austrian Institute for Youth Culture Research (jugendkultur.at) since 2003 and, since it was founded in 2007, a member of the association jugendkulturforschung.de eV, which specializes in practice-oriented non-commercial youth research.

Bernhard Heinzlmaier teaches social work at the FH Joanneum in Graz and at the FH Burgenland in Eisenstadt.

On December 20, 2018, Bernhard Heinzlmaier was awarded the professional title of Professor by the Austrian Federal President Alexander Van der Bellen for his meritorious work as an opinion pollster and youth researcher .

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Bernhard Heinzlmaier's research and work focuses on classic youth sociology, youth culture research, media and communication research, value and motivation research, methods of qualitative social research, lifestyle research, political participation and, in the commercial area, research on product and advertising concepts and brand images, qualitative market research, youth marketing strategies and youth trend research.

Fonts

  • Value opportunism in the culture of self-realization, in: Pastoral Services St. Pölten (ed.): Youth in the Church. Listening, understanding, acting together (Yearbook of the Diocese of St. Pölten 2018) , St. Pölten, 2017, pp. 7–9.
  • Adapt, participate, cash in: How decadent elites are ruining our society. Hirnkost-Verlag, Vienna 2016, ISBN 978-3-945398-50-0 .
  • Adapted youth? The state of research beyond the clichés . in: Pediatrics & Pedology . 2016/51, pp. 145–148.
  • Temptation to restlessness. To hell with the optimists. Ecowin-Verlag, Salzburg 2015, ISBN 978-3-7110-0071-2 .
  • School and pedagogy as causes of conformism and passive nihilism. In: FORUM for child and youth work. 3/2015, pp. 31-34.
  • Performers, stylers, egoists. About a youth to which the old have given up ideals. Verlag des Archiv der Jugendkulturen, Berlin 2014, ISBN 978-3-943774-43-6 .
  • War and peace among the generations. How opponents became best friends. In: Klaus Blieberger et al. (Ed.): TEXTwärts with CD-ROM. Literature and culture in 13 modules. Vienna 2014, pp. 247–251.
  • The youth in the neoliberal world of work. In: politicum. 116 / Nov. 2013 (special issue: Youth & Labor Market), pp. 57–61.
  • with Philipp Ikrath: Generation Ego. The values ​​of youth in the 21st century. Promedia-Verlag, Vienna 2013, ISBN 978-3-943774-43-6 .
  • The driven neo-yuppies. Values ​​of the youth in times of the dictates of economic reason. In: The Jewish Echo. 2012/13, Vol. 61, pp. 76-79.
  • with Beate Großegger: alienation from democracy. About motives of young people to be democratically distant. In: St. Bundschuh, A. Drücker, Th. Scholle (ed.): Guide to youth work against right-wing extremism. Wochenschau Verlag, Schwalbach 2012, ISBN 978-3-89974-770-6 .
  • Youth and leisure. Leisure time orientation under market conditions. In: G. Knapp, K. Lauermann (Ed.): Youth, Society and Social Work. Life situations and social inequality of young people in Austria. Hermagoras Verlag, Klagenfurt 2012, pp. 486–499.
  • Youth work in the competitive and performance society. In: State of Styria, Department 6A - State Youth Department (Ed.): Youth work: voluntary, committed, professional. Graz 2012, pp. 23–40.
  • What does the term health mean for young people and how can they be seduced into a healthy lifestyle? In: Wolfgang Dür, Rosemarie Felder-Puig (Ed.): Textbook School Health Promotion. Huber, Bern 2011, ISBN 978-3-456-84955-3 , pp. 300-305.
  • Youth in the fleeting modernity. Problems of being young in a materialistic competitive society - Young People in Liquid Modernity. Problems of Being Young in a Materialistic Competitive Society. In: Peter Zwielehner (Ed.): Worlds of learning, social milieus and participation in education. Who is missing in the adult education centers? (Documentation of the Future Forum 2010 of the Association of Austrian Adult Education Centers, June 23-25, 2010 in Linz), Vienna 2011, pp. 30–47.
  • Youth cultures in postmodernism. Social changes and their effects on the aesthetic behavior of young people. In: C. Kirchner , J. Kirschenmann, M. Miller (eds.): Children's drawings and youth cultural expression. kopaed Verlag, Munich 2010, ISBN 978-3-86736-123-1 .
  • with Beate Großegger: The new pre-images of youth. Worlds of style and meaning in the new millennium. G & G-Verlag Vienna 2007, ISBN 978-3-7074-0519-4 .
  • Youth under Pressure: The Life of Youth in the Performance Society and the Crisis of Participation in the Era of Post-Traditional Materialism. Dossier , Vienna 2007.
  • From traditional youth work to youth culture work. Perspectives and ways for the future. In: BMSG (Hrsg.): Series of publications on youth policy: youth culture. Vienna 2006, pp. 7-16.
  • Fight with creativity and not with weapons. Hand gestures in hip hop. In: Gabriele Groschner (Ed.): Elated hands. The importance of gestures in art from the 16th century to the present day. Catalog for the exhibition of the same name at the Residenzgalerie Salzburg. Salzburg 2004, pp. 123–128.
  • “Everyone just wants to do their own thing.” The misunderstood individualism of youth. In: BAWAG-Edition Literatur - Jugend Sucht Sinn. Vienna 2004, pp. 51–59.
  • Scenes, scene codes and youth trends. In: Brigitte Cizek, Rudolf Karl Schipfer (Hrsg.): Between identity and provocation. The tension between young people - growing up - family. In: Material collection of the ÖIF. No. 19, Vienna 2004, pp. 71–79.
  • with Beate Großegger: 50 years of Shell youth study. Ullstein Taschenbuch, Berlin 2002/2003, ISBN 3-548-36426-8 .
  • with Beate Großegger: Youth Culture Guide - Scenes, Trends & Analyzes. ÖBV & HPTKt., Vienna 2002, ISBN 3-209-03706-X .

Web links

Individual evidence

  1. ↑ Prof. Mag. Bernhard Heinzlmaier. In: jugendkultur.at. Retrieved January 17, 2020 .
  2. ↑ T-Factory - Our team. In: tfactory.com. Retrieved January 17, 2020 .
personal data
SURNAME Heinzlmaier, Bernhard
BRIEF DESCRIPTION Austrian social scientist and business consultant
DATE OF BIRTH 1960
PLACE OF BIRTH Vienna