Biedronka
| Jeronimo Martins Polska SA
|
|
|---|---|
 |
|
| legal form | SA |
| founding | 1995 |
| Seat |
Kostrzyn , Poland
|
| management | Pedro Soares dos Santos |
| Number of employees | 70,492 |
| sales | 11.9 billion euros (2018) |
| Branch | retail trade |
| Website | www.biedronka.pl |
| Status: 2018 | |
Biedronka (German ladybird ) is a Polish grocery chain that belongs to the international Portuguese group of companies Jerónimo Martins . With 3,130 branches and over 70,500 employees, Biedronka was the largest supermarket chain and the second largest company in Poland in 2018 . The Polish drugstore chain Hebe also belongs to Jerónimo Martins.
business development
The chain was founded in 1995 by Mariusz Świtalski and taken over by Jerónimo Martins in 1998; the number of 243 branches at the time has since grown to over 3,130.
In 2018, Biedronka had turned over 11.9 billion euros. Coface has classified Jeronimo Martins Polska in Central Eastern Europe as the fourth largest company in terms of sales. The managing director is Luís Araujo. 2015 68% of the range of were fast moving goods ( fast moving consumer goods , FMCG) in Biedronka assortment of Polish origin. Since early 2009, Biedronka has branded tuBiedronka also mobile telephony services of Polska Telefonia Cyfrowa on to prepaid phone rates.
criticism
In 2005, Biedronka was the ninth largest employer in Poland with 11,000 employees and was criticized for poor working conditions, as confirmed by labor inspections. Since then there has been a victims' organization, the Association of Victims Jerónimo Martins, SPJMD. She blamed the company - with medical confirmation - for the death of a female worker in 2003. Their pressure resulted in a 20 percent wage increase. There was particular public interest in a branch manager's fight to pay 2,600 overtime hours. Her story was published in the New York Times on February 25, 2005 . That is why the Solidarność trade union set up a separate department for the chain in May 2004. Since 2018, Biedronka has been paying saleswomen a starting salary of 2650 zloty gross, which increases to 2950 zloty gross within three years. The managers in the markets start with 3050 to 4000 zloty gross, depending on their experience and location.
brand
The name “Biedronka” with the motto “Codziennie niskie ceny” ( daily low prices ) is the Polish word for ladybird , which is also stylized as the logo. Biedronka is one of the most famous brands in Poland.
References
Web links
- Official website (en / pl)
- Telepolis article ( Memento of September 14, 2007 in the Internet Archive )
proof
- ↑ Board of Directors jeronimomartins.com, accessed April 7, 2019 (English)
- ↑ Jerónimo Martins in Poland biedronka.pl, accessed on April 7, 2019 (English)
- ↑ Jerónimo Martins in Poland jeronimomartins.com, accessed on 7 April. 2019 (english)
- ↑ Tessa Ranzau: Retail: Billionaires of Tomorrow. In: Focus Online . February 10, 2010, accessed October 14, 2018 .
- ↑ Biedronka największą siecią handlową w Europie Centralnej i Wschodniej wiadomoscihandlowe.pl, accessed on April 7, 2019 (Polish)
- ↑ Polskie produkty na półkach: Biedronka 68 per cent., A Lidl 19 per cent. wykop.pl, accessed April 7, 2019 (Polish)
- ↑ Union established at Biedronka retail chain eurofound.europa.eu, accessed on April 7, 2019 (English)
- ^ A 'second Walesa' for Polish workers nytimes.com, accessed April 7, 2019 (English)
- ↑ Union established at Biedronka retail chain eurofound.europa.eu, accessed on April 7, 2019 (English)
- ↑ Od stycznia wyższe wynagrodzenia dla pracowników Biedronki biedronka.pl, accessed on April 7, 2019 (Polish)
- ↑ Study by the market research company GfK Polonia from February 2009