Branch metrics

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Branch metrics

logo
legal form Corporation
founding 2014
Seat Palo Alto , United States
Branch Mobile deep linking
Website branch.io

Branch Metrics is an open source platform that offers deep linking solutions for mobile app developers . With the help of appropriate software development kits (SDKs) for web, iOS or Android , developers can generate targeted smart links to content within an app. With the help of these links, context data can be preserved through the installation process of an app in order to increase the conversion and the engagement of app users through a personalized approach . The solutions ultimately serve to improve user acquisition and retention. The dashboard solution also provided by Branch Metrics enables the evaluation of user behavior, virality , campaign successes and customer values . The collected data can be used to create individual analysis reports to measure organic growth and ROI of various campaign activities.

The contextual deep linking developed and named by Branch Metrics is used here. A click on a linked content in a non-installed app leads the user to the respective page in the App Store. After the download, the user is automatically directed to the relevant content. In order to be able to carry out this process seamlessly, a digital fingerprint of the user is generated when the link is clicked, containing the source and destination. As soon as this user opens the corresponding app for the first time, he is assigned his fingerprint and the corresponding destination address. Thanks to this "fingerprint matching", the user can be navigated to his destination.

history

Branch Metrics was founded in June 2014 by Alex Austin, Mike Molinet, Mada Seghete and Dmitri Gaskin. Austin, Molinet and Segethe met in the MBA program at the Stanford Graduate School of Business and initially developed Kindred Prints, a mobile app for sharing and printing photos. The technical hurdles in addressing and acquiring users, such as the inability to share content with new users during the installation process, convinced them of the need for an improved solution for mobile deep linking. They sold Kindred and began building Branch Metrics with the addition of Dmitri Gaskin.

Branch metrics went through in the first few months of its creation, the StartX -Accelerator program of Stanford University . The company has since been funded by more than $ 17 million in venture capital from NEA, Greylock Partners, Redpoint Ventures, Lightspeed Venture Partners, Pejman Mar Ventures and Ben Narasin, among others.

use

Branch Metrics is today an innovative pioneer and a leading platform in the field of mobile deep linking. The company currently provides its solutions to more than 2,000 partners (as of August 2015), including Dubsmash, based in Berlin, and a variety of other popular applications in German-speaking countries such as Yelp (Eat24), Flipboard , TripAdvisor , eBay (Close5) and HotelTonight.

Web links

Individual evidence

  1. ↑ Allison Cut. Deep Links Aren't Necessarily Smart Links . In: Ad Exchanger, December 3, 2014, accessed August 14, 2015.
  2. ↑ Sarah Perez. "Branch Metrics Raises $ 3 Million From NEA For More Intelligent Deep Links That Make Apps Work Like The Web" . In: TechCrunch, September 23, 2014, accessed August 14, 2015.
  3. ^ Conor Dougherty. "Apps Everywhere, but No Unifying Link" In: The New York Times, January 5, 2015, accessed August 14, 2015.
  4. ^ Austin Hay. "Contextual Deeplinks are as Deep as Links Get". In: Branch Metrics, April 11, 2015, accessed August 14, 2015.
  5. ↑ Bruce Upbin. "2015 30 Under 30: Enterprise Technology" In: Forbes, January 5, 2015, accessed August 14, 2015.
  6. ↑ Vivian Giang. "6 Women Entrepreneurs Share How They Raised VC Funds" In: Fast Company, January 13, 2015, accessed August 14, 2015.
  7. ↑ Mark Sullivan. "Branch Metrics comes up with gold at Mobile World Congress startup showdown" . In: VentureBeat, March 5, 2015, accessed August 14, 2015.
  8. ↑ Company overview on the StartX website . Retrieved August 14, 2015.
  9. ↑ Sarah Perez. Branch Metrics Raises $ 15 Million For Its Smarter Mobile Deep Linking Technology . In: Tech Crunch, February 26, 2015, accessed August 14, 2015.
  10. ↑ Lizette Chapman. "Branch Metrics Raises $ 15 Million to Scale Deep-Linking Technology" . In: Wallstreet Journal, February 26, 2015, accessed August 14, 2015.
  11. ↑ Jess Bolluyt. "Will Deep Linking Shake Google's Ad and Search Supremacy?" . In: CheatSheet, September 25, 2014, accessed August 17, 2015.
  12. ↑ "Localytics and Branch Metrics Partner to Offer Powerful Organic Attribution for Mobile" . In: PR Newswire, July 30, 2015, accessed August 17, 2015.
  13. ↑ Partner overview on Branch website . Retrieved August 14, 2015.