Burikko
Burikko ( Japaneseぶ り っ 子) is a Japanese slang expression for artificial childlike behavior by women. The expression is made up of the Kanji子, ( ko , child ) and the verb 振 る ( buru , behave like ).
Burikko behavior manifests itself in a high-pitched voice, frequent giggles, and generally overly cute looks and behavior. It is mostly used consciously and selectively to attract attention, usually that of a man desired as a love partner, and is then usually associated with courtship behavior towards the person concerned. The popularity of this tactic can be seen in the youth cult that is very widespread in Japan .
The expression is mainly associated with the pop singer Matsuda Seiko , who achieved great popularity with this image in the 1980s and found many imitators. Nowadays (and among feminists from the beginning) it is used rather derogatory. A ritualized courtship behavior can also be a reassurance signal that serves to inhibit aggression towards an individual who is recognized as being higher in a hierarchy .
A similar expression is wakazukuri (若 作 り, making young ). This mainly refers to women (rarely also men) who wear clothes that are inappropriately youthful for their age. Unlike burikko , wakazukuri is not necessarily based on calculation and is more limited to appearance.
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Individual evidence
- ↑ Desmond Morris: The Naked Monkey. Droemer Knaur Verlag 1968. pp. 145-146