Business punk
| Business punk | |
|---|---|
|
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| description | Business journal |
| language | German |
| publishing company | Gruner + Jahr ( Germany ) |
| Headquarters | Berlin |
| First edition | October 15, 2009 |
| Frequency of publication | bi-monthly |
| Sold edition | 35,000 copies |
| (Publisher's information) | |
| Web link | business-punk.com |
| ISSN (print) | 2198-5561 |
Business Punk is a German business magazine .
history
The idea for the magazine came from Nikolaus Röttger and Anja Rützel . The concept for the magazine took third place in the Gruner + Jahr ideas competition in 2009, whereupon a test edition with a print run of 100,000 was published on October 15, 2009. After the test edition had reached a sold circulation of 42,000 copies according to the publisher, Business Punk was continued with two further editions in 2010. Three issues followed in 2011 and four issues in 2012 and 2013. In 2013 the editorial team moved from Hamburg to Berlin . The magazine has been published every two months since 2014. In August 2014, Ruth Fend took over the editorial management of Röttger's successor Matthias Oden, who left Business Punk after a year as editor-in-chief to become deputy editor-in-chief at the trade journal Werben & Sell . Fend, in turn, moved to Neon and Nido as editor-in-chief in 2016 , after which Christian Cohrs and Tolgay Azman took over the management of Business Punk. Julia Berger and Alexander Langer have been the editorial team since November 1, 2019.
Content
In accordance with the magazine's motto, it is divided into two major subject areas: “work hard” and “play hard” . The magazine portrays “business rebels” and reports on national and international innovations from the internet, technology, media and corporate scene. Most of the companies presented come from the startup scene . Further topics are office culture, career and lifestyle, including fashion, film and music.
According to its own information, the magazine is aimed at well-educated and successful people, generally digital natives , the majority of whom are between 18 and 35 years old. According to the publisher, they have a high net household income and belong to an urban, cosmopolitan generation.
Web links
Individual evidence
- ↑ Business Punk gujmedia.de
- ↑ Roland Pimpl: “Business Punk” at the kiosk: G + J prints 100,000 issues / copy price 6 euros. In: horizont.net. August 13, 2009, accessed October 1, 2012 .
- ↑ Christian Gehl: Gruner + Jahr also continues “Business Punk”. In: wuv.de. February 4, 2010, accessed October 1, 2012 .
- ↑ Capital and Business Punk move to Berlin. In: berliner-zeitung.de. January 16, 2013, accessed March 20, 2015 .
- ↑ Roland Pimpl: Ruth Fend accepts editorial board. In: horizont.net. August 7, 2014, accessed March 20, 2015 .
- ↑ Ruth Fend becomes the new editor-in-chief of "Neon" and "Nido". In: derstandard.at. August 2, 2016, accessed August 31, 2016 .
- ↑ Alexander Becker: Gruner + Jahr appoints dual leadership: new top print punkers for business magazine Business Punk. In: meedia.de. August 24, 2016, accessed August 31, 2016 .
- ↑ Marc Bartl: Change at the top of Business Punk. In: kress.de. October 8, 2019, accessed April 2, 2020 .
- ↑ a b Information from the publisher on the profile of the journal (PDF; 2.2 MB).