C. Genersich & Orendi
C. Genersich & Orendi was a carpet trading company in Vienna during the monarchy . It was located at Lugeck 2 in Vienna's 1st district, Innere Stadt .
history
The company was founded in 1857 by Messrs. Genersich and the imperial councilor Eduard Orendi († January 9, 1915) and was continued by the latter after Genersich's death in 1876. In 1891 the sons Julius and Ladislaus Orendi were involved in the company for which they were drawing. Until 1891 only the wholesale business was operated. Since the high tariffs made it difficult to sell carpets imported from the Orient, Orendi increasingly went into the retail trade and increasingly obtained products from the now very active Austrian carpet industry, with wholesale for customers such as hotels and institutions continued.
C. Genersich & Orendi had the emperor as a customer in addition to the upper class and the nobility. Due to the quality of the products and the services, it was appointed to the kuk court and chamber supplier in 1892.
A main specialty of the company were the hand-knotted carpets from the Maffersdorfer company I. Ginzkey . These had become popular through the Orendi house and established themselves on the world market. The majority of Maffersdorf's products went to Paris and London , where they could be found in many places under the name Bohemian carpets . The Austrian carpet industry increasingly replaced Smyrna carpets , the quality and execution of which it achieved. The carpets were made in a modern style for their time and matched in color and even surpassed them in some ways.
The company was located in the old Regensburger Hof until 1897 and then moved to the new building in its place, where it extended from the basement to the ground floor and two floors. The dignified shop was well furnished.
In the basement the cheaper goods were housed, which attracted numerous buyers every week at the jour de vente , which was introduced according to the Parisian model . The department for Maffersdorfer carpets and for carpets of all kinds was on the first floor. Julius Orendi bought the oriental carpets on extensive travels in the Orient, where he was always looking for new production facilities. On the second floor you found running carpets in every price range, upholstery fabrics, table and bedcloths, porters, etc.
There was also a department for antique oriental carpets that were at least 100 years old. Here, for example, gold and silk-knitted carpets were stored, which were actually not made for trade but for direct sale, such as silk knotted carpets, which were copied from antique carpets. A showpiece around 1900 was an antique silk carpet measuring 3 × 3.55 meters, which contained over 8.25 million knots and, according to the invoice, represented the 27-year work of two experienced carpet weavers.
Julius Orendi wrote several standard works such as the “Handbuch der orientalischen Teppichkunde”, first published in 1909, which will be reprinted into the 21st century.
Individual evidence
- ↑ C. Genersich & Orendi. In: Anniversary number of the imperial Wiener Zeitung 1703-1903. Supplement commercial part. Alfred von Lindheim. Druck und Verlag KK Hof- und Staatsdruckerei, Vienna, August 8, 1903, p. 54 , accessed on July 1, 2009 .
- ↑ Death advertisement Eduard Orendi. In: Neue Freie Presse , January 10, 1915, p. 30 (online at ANNO ).
literature
- Julius Orendi, Rudolf Neugebauer: Handbook of Oriental Carpet Studies . Simon & Wahl, 2001, ISBN 978-3-923330-42-3 .
- Julius Orendi: The total knowledge of ancient and new carpets of the Orient, 2 volumes . Simon & Wahl, 2003, ISBN 978-3-923330-93-5 .
Coordinates: 48 ° 12 ′ 34.9 ″ N , 16 ° 22 ′ 30 ″ E