Choice GmbH

Choice GmbH
legal form	GmbH
founding	2002 (as CCUnirent System GmbH)
Seat	Nuremberg , Germany
management	Antonio Pardo, Bego Jasenac managing director
Number of employees	> 200 (January 2019)
Branch	service
Website	choice.de
Status: 2020

The Choice GmbH , 2018. CCUniRent System GmbH is a provider of mobility solutions. According to the company, the offer includes car sharing and long-term rental systems, mobility apps and keyless vehicle access via smartphone. The company's headquarters are in the Franconian city of Nuremberg , with a branch in Cologne . In addition to several subsidiaries, the international companies Choice Spain & Portugal SL, based in Madrid , Spain , and Choice Austria GmbH, based in Vienna , Austria, belong to the group of companies.

history

CCUnirent System GmbH was founded in 2002 as a franchisor in the car rental industry. In the same year the then UniRent Autovermietung GmbH acquired the trademark rights to CCRaule from the Dutch owner Athlon . The company offers its services in three business areas: on the one hand for automobile manufacturers interested in setting up a rental system under their own manufacturer's brand, on the other hand as a franchisor (focus on medium-sized car rental companies) and as a cooperation partner. The franchise partners operate around 100 rental stations in Germany under the CC Rent a car brand .

From June 2010 to December 2017, CCUnirent System GmbH operated the in-house rental system of the Mazda dealers for Mazda Motors Deutschland GmbH under the Mazda Mobil brand .

Since early 2015, the CCUniRent also supervised System GmbH mobility brand Sweden fleet on behalf of Volvo Car Germany GmbH for the German distributor of the Swedish importer.

The name change from CCUnirent to Choice took place on March 13, 2018 and was intended to underline the clear market positioning as a full-service enabler for operators of modern mono- and multimodal mobility offers. The Choice brand was supplemented with the claim “wow the world”. Over the years, the company has developed from a vehicle purchasing company and franchisor to a comprehensive enabler for Mobility-as-a-Service.

On November 1, 2018, the subsidiary Choice Spain & Portugal SL, based in Madrid, was founded. In a first step towards the internationalization of the company, Choice thus expanded its Mobility-as-a-Service offer to the Iberian market.

On September 7, 2019, the second foreign company, Choice Austria GmbH, was founded. The company is based in Vienna. According to its own information, Choice Austria supports vehicle manufacturers and importers, independent mobility providers, research and politics as well as municipalities and city administrations in the implementation of sustainable mobility concepts. The managing director of Choice Austria GmbH is Harald Böttcher, an employee of the German parent company.

Group structure

Choice GmbH has the following subsidiaries (as of January 2019):

• Choice Austria GmbH , Vienna, Austria (100%)
• Choice Spain & Portugal SL , Madrid, Spain (100%)
• Nuts One GmbH , Berlin , Germany (100%)
• VISI / ONE GmbH , Remscheid , Germany (100%)
• Fuhrwerk Plus GmbH, Biberach an der Riss , Germany (100%)
• insertEFFECT GmbH , Nuremberg, Germany (100%)
• Jurpex GmbH , Nuremberg, Germany (100%)
• remoso GmbH , Ravensburg , Germany (49%)

Products and services

The current and successfully completed projects of the Choice Group include:

• Auto subscription pilot project in cooperation with AutoScout24
• With the Jaguar I-PACE through St. Peter-Ording (test drive) on behalf of Jaguar Land Rover Germany
• ShareLandRover , a car sharing cooperation between Choice Spain & Portugal and Jaguar Land Rover Spain
• Cleverise - Knowledge by Choice , an in-house training brand for employees and external customers
• Mazda Carsharing in cooperation with Mazda Motors Deutschland GmbH and Deutsche Bahn
• Volvo Sweden fleet on Sylt (test drive) on behalf of Volvo Car Germany
• InMotion Rent - Powered by Jaguar Land Rover (short term rental , long term rental )
• Care By Volvo - Premium mobility on time (vehicle subscription model) on behalf of Volvo Car Germany
• Noris Campus Carsharing (car sharing for companies with electric vehicles from Tesla )
• CC rent a car (car),

Web links

• Choice company page
• CC Rent a car
• Article on the change of name (CCUnirent to Choice) at Autohaus.de
• Choice subsidiary insertEFFECT organizes Future Mobility Camp in Nuremberg at immittelstand.de
• Article on the planned takeover of the InnoZ rail mobility center by Choice at berliner-zeitung.de

Individual evidence

1. ↑ Choice company page : Career page with a short company profile. January 4, 2019, accessed January 4, 2019 . 
2. ↑ Change of name from CCUnirent System GmbH to Choice GmbH: Press release. December 4, 2018, accessed January 4, 2019 . 
3. ↑ Choice company page : Career page with a short company profile. January 4, 2019, accessed January 4, 2019 . 
4. ^ Foundation of Choice Spain & Portugal SL: press release. December 4, 2018, accessed January 4, 2019 . 
5. ↑ Mobility service provider Choice starts activities in Austria: press release. September 26, 2019, accessed February 27, 2020 . 
6. ↑ Choice founds Nuts One GmbH based in Berlin: press release. July 22, 2019, accessed February 27, 2020 . 
7. ↑ VISI / ONE - Choice Group continues to grow: Press release. August 5, 2019, accessed February 27, 2020 . 
8. ↑ Autoscout24 cooperates with Choice: New pilot project for vehicle subscriptions: News report. December 23, 2019, accessed February 27, 2020 . 
9. ^ With the Jaguar I-Pace through St. Peter-Ording: News report. October 4, 2019, accessed February 27, 2020 . 
10. ↑ Spanish Choice subsidiary starts car sharing cooperation with large test drive event: press release. June 24, 2019, accessed February 27, 2020 .