Christof Seeger
Christof Seeger (* 26. July 1973 in Germany) is a since 2005 Professor for Periodic media for print and online markets in the degree program Media Publishing at the Hochschule der Medien (Stuttgart Media University) in Stuttgart . From 2007 to 2014 he was the Dean of Studies of the Master’s degree in Print & Publishing at the HdM.
In 2015 he played a key role in the development of the master’s degree in “Crossmedia Publishing & Management”, which he has been head of as the Dean of Studies ever since .
Life
Seeger completed a degree in printing technology at the Technical College for Printing (FHD) in Stuttgart with a focus on marketing and management . In 2007 he completed an extra-occupational course to become a journalist. For several years he was the publishing director and managing director of a medium-sized newspaper publisher.
Seeger gained international experience with the news magazine Newsweek and was involved in several projects in other European countries. In 2004 he founded a management consultancy and has since worked on many publishing projects. He has been a lecturer and trainer for management and sales topics for the Federal Association of German Newspaper Publishers and the Zeitungs Marketing Gesellschaft (ZMG) for years.
In 2014 he was certified as a social media marketing manager and in 2015 as a digital marketing manager, and in 2017 he completed a distance learning course in "digital music production".
job
Seeger has established a new teaching and research field at the University of the Media with sports communication. In the Master’s Crossmedia Publishing & Management, from the winter semester 2020/21, there will be the opportunity to study the effects and requirements of digitalization in the field of sport in a master’s degree.
At the HdM he is a. a. with communication science issues in the area of media use and media reception. Seeger examines, for example, the reading behavior of print products or the use of mobile devices through eye tracking and creates usability studies.
The focus of his work is primarily in the area of press publishers and media houses and their transformation into the digital age. He deals intensively with the importance of media brands and the function of journalism in the context of social media.
activities
- since 2019: Municipal Council (CDU) in Gäufelden
- since 2018: Advisory board member at Volksbank-Herrenberg-Nagold Rottenburg eG
- since 2018: Member of the CDU state committee "Media Policy"
- since 2017: Member of the advisory board of VfB Stuttgart 1893 eV
- 2013 - 2019: Member of the supervisory board of the Evangelical Community Press Stuttgart
- 2006 - 2016: Second candidate for the CDU in the Landtag for constituency 6 Leonberg / Herrenberg
- 2008 - 2012: Deputy district chairman of the CDU district association Böblingen
- 2006 - 2008: Assessor on the district board of the CDU district association Böblingen
- 2003 - 2007: Member of the board of trustees of the "holistic children and youth foundation", Peiting-Herzogsägmühle
Works (excerpt)
- Seeger / food; Influencer Marketing 2nd edition ; utb GmbH Stuttgart 2020
- Seeger / food; Influencer marketing ; utb GmbH Stuttgart 2018
- Seeger / Breyer-Mayländer; From student to boss ; UVK / Lucius 2016
- Christof Seeger (ed.); Expertise compact press publishers Volume 4: Development of business models for user-focused mobile newspaper offers ; Christiani Konstanz 2014
- Seeger / Breyer-Mayländer; From student to successful manager ; UVK / Lucius 2013
- Christof Seeger (ed.); Stuttgarter Schriften zur Empirische Medien- und Kommunikationforschung Vol. 1: Theoretical approaches to application optimization using conjoint analysis. ; Stuttgart 2012
- Christof Seeger (ed.); Expertise compact press publishers Volume 3: Social media and mobile internet - changes in the business model of newspaper publishers ; Christiani Konstanz 2011
- Christof Seeger (ed.); Expertise compact press publishers Volume 1: Economic development, design concepts and product innovations of daily newspapers ; Christiani Konstanz 2010
- Christof Seeger (ed.); Expertise compact press publishers Volume 2: Technical implementation of modern newspaper printing concepts ; Christiani Konstanz 2010
- Thomas Breyer-Mayländer / Christof Seeger; Media marketing ; Vahlen Munich 2006
- Christof Seeger in: Thomas Breyer-Mayländer (Hrsg.): Handbook of the advertising business - the customer-oriented advertising department ; ZV Berlin 2005
- Thomas Breyer-Mayländer, Christof Seeger: Publishers facing new challenges: Crisis management in the press industry ; ZV, Berlin 2004, ISBN 3-929122-89-8 .
Web links
- Specialization in sports communication in the master's "Crossmedia Publishing & Management"
- Seeger's company "Media & Management"
- Literature by and about Christof Seeger in the catalog of the German National Library
Individual evidence
| personal data | |
|---|---|
| SURNAME | Seeger, Christof |
| BRIEF DESCRIPTION | German university lecturer, professor of periodical media for print and online markets |
| DATE OF BIRTH | July 26, 1973 |