Corporate information design
Corporate Information Design ( CID ) is a term from information communication and information technology . CID supports the information process through a uniform presentation of information in organizations. The aim is efficient visual communication of information based on clear rules.
concept
The concept of corporate information design is derived from two approaches:
- Information Design ( Information Design ) and
- Corporate Design
Robert E. Horn meant by information design "the art to prepare information so that they efficiently by humans and can be used effectively." Under corporate design , a portion of the corporate identity is understood the use of enterprise-wide design guidelines to maintain a consistent visual identity .
"We are drowning in information and starved for knowledge."
"We drown in information and thirst for knowledge."
In this quote from John Naisbitt, the problem of transforming information into knowledge becomes clear: information is in abundance, but is all information relevant and presented in the right context? Knowledge is created by perceiving and interpreting information in contexts. In contrast to information, knowledge is the result of a subjective cognitive process: only those who know can make well-founded decisions. Business intelligence (BI) systems have been set up in many companies in recent years , which greatly simplify access to information. However, it is not always possible to present the amount of information in a way that is correct, compact and easy to understand. Corporate Information Design sees itself as a new discipline and branch of Business Intelligence to support decision-making processes through rules for addressee-appropriate visual communication of information. It is about the design of reports, presentations and dashboards.
See also
- Information visualization
- Information design
- Communication design
- International Business Communication Standards
- Edward Tufte